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Smithsonian National Museum of American History, Behring Center
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July 1942: United We Stand
After July 1942
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United We Stand, Woman's Day

In the aftermath of September 11, 2001, the idea of displaying the American flag on magazine covers as a public showing of patriotism and unity emerged once again. One New York City publishing house organized quickly in response to the terrorist attacks and encouraged its magazines to run a flag campaign reminiscent of that of July 1942.

Seventeen magazines published by Hachette Filipacchi Media U.S., including Elle, Premiere, Popular Photography, and Woman’s Day, featured an image of the flag along with the words United We Stand on their November or December covers (depending on production schedules). These issues also carried editorial messages reflecting on the September 11 attacks. Woman's Day participated in both the 1942 and 2001 flag-cover campaigns.


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The Covers
Woman's Day
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(far left) detail of Woman's Day cover

(left) Woman's Day, November 20, 2001
Courtesy of Hachette Filipacchi Media U.S.

(right) Woman's Day,
July 1942


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