Contents
Introduction
The Campaign
Magazine Cover Gallery
After July 1942
Behind the Designs
House & Garden
Children's Playmate
Life
Steel Horizons
Ladies' Home Journal
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
Life
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Pathé News photos of the war in Alaska, from Life, July 6, 1942


In 1942, photography was beginning to replace illustration for artwork on magazine covers and interiors, but there was still a balance between the two in most publications. Life magazine, however, started in 1936 as a pictorial weekly devoted to the use of photography as narrative reporting. Its primary aim was to inform through pictures. Life’s success inspired a number of followers, including GM Folks. The General Motors company magazine cover copied Life’s distinctive style, with its full-page photograph and red border.

The July 6, 1942, issue of Life included descriptive text explaining the magazine cover campaign as “a salute to the flag that is the symbol of a nation and of freedom.” One feature documented the arrival in Alaska of casualties from a troopship at Dutch Harbor bombed by the Japanese in June, and photographs by William C. Shrout captured the somber but patriotic mood of Harrodsburg, Kentucky, where families waited for news of men missing in action after the Battle of Bataan.

 
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(detail) Pathé News photo of the war in Alaska, from Life, July 6, 1942

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