patriotic conspiracy to put the flag on the
magazines was a collaboration between the National Publishers
Association (now the Magazine Publishers of America) and the
U.S. Treasury Department. For different reasons, both saw the
campaign as a valuable opportunity.
MacNamara (left), representing the National Publishers Association,
presents copies of the flag magazine covers to Treasury secretary
Henry Morgenthau Jr. in Washington, D.C., on July 24, 1942.