The Campaign
July 1942: America At War
Organizing The Campaign
The Magazine Publishers
The Treasury Department
Award-Winning Designs
History of the Motto
Magazine Cover Gallery
After July 1942
Behind the Designs
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
The Magazine Publishers
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Paul MacNamara (1907–1991), a publicist with Hearst Corporation in New York, developed the idea for the flag-cover campaign. He presented it to the National Publishers Association board early in 1942. Some five hundred magazines agreed to participate, representing major publishing firms like Condé Nast, Curtis, Hearst, McGraw-Hill, and Time, as well as a wide range of trade magazines and specialty titles.

The publishers were concerned about how rationing would affect their operations, or whether there might even be a suppression of civilian publishing for the duration of the war. The flag-cover campaign would demonstrate their patriotism and the magazines’ important role of keeping the nation informed and stimulating morale.

Click for detail and transcript
  United We Stand campaign flyer
Courtesy of Magazine Publishers of America


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