The Campaign
Magazine Cover Gallery
The War Effort
What We're Fighting For
American Ideals
America the Beautiful
Home and Family
Reaching Many Audiences
Designing the Covers
After July 1942
Behind the Designs
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
Home and Family
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Americans understood the threat that World War II posed to their way of life. During a time of great uncertainty, many found the familiar symbols of home and family reassuring. The July 1942 cover campaign reinforced popular, idealized perceptions and minimized the wartime pressures of separation, anxiety, and financial hardships. Cover images of families raising the flag and celebrating holidays emphasized the passing on of cultural traditions and the importance of sharing patriotic values with the next generation.

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The Covers
Ladies' Home Journal
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10 magazine covers depict “Home and Family”
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