Contents
Introduction
The Campaign
Magazine Cover Gallery
The War Effort
What We're Fighting For
Reaching Many Audiences
Designing the Covers
A Break With Tradition
A House Style
The Power of Design
After July 1942
Behind the Designs
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
A Break With Tradition
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Click for detail and transcript


Several magazines
broke with their own design traditions to participate in the United We Stand campaign. Reader's Digest moved its table of contents to the back cover to make room for the flag on the front. Harpers placed a flag in the middle of its normally solid-orange cover. Modern Packaging omitted its title from the cover to protect the symbolism of the flag, as explained on a printed wrapper. When National Geographic displayed the flag, it was the first time the front cover included a picture with the text. And, as its editors noted, never before had Time featured an “inanimate thing” on the cover instead of a famous person.

   

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Modern Packaging National Geographic Time Reader's Digest Harpers Click for detail and transcript