The original plan
for the United We Stand project suggested the use of the
same image for all magazines. As demonstrated throughout
the exhibition, however, most art directors preferred
to commission original designs.
Some companies that
issued several magazines chose the same flag image for
most of them, merely changing the typography of the
title or making slight adjustments to an otherwise uniform
look. Several true-confession magazines published by
Macfadden displayed the flag on an eagle-crested pole,
a design similar to the one suggested by the National
Publishers Association. McGraw-Hill’s publications
also featured a flag close to the suggested design,
but added a cheerful blue-sky background and different
title styles. Street & Smith also opted for a standard
cover treatment, positioning the flag with a sunrise
— perhaps indicating brighter days to come.
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