Guide to the Daytime TV Magazine Collection

Administrative Information

Repository Information

Archives Center, National Museum of American History, 2002 September

P.O. Box 37012
 Suite 1100, MRC 601
 Washington, D.C., 20013-7012
 Phone: 202-633-3270

Conditions Governing Access note

Collection is open for research.

Conditions Governing Use note

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Custodial History note

The collection was transferred from the Division of Community Life (now the Division of Home and Community Life) to the Archives Center in 1984.

Immediate Source of Acquisition note

The collection was donated by Joyce Becker (writer of "Soap Opera Festival" column in Daytime TV magazine) and her husband Allan Sugarman in 1983.

Processing Information note

Procssed by Franklin A. Robinson, Jr., archivist, 2002.

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Summary Information

Archives Center, National Museum of American History
Becker, Joyce
Daytime TV Magazine.
Sugarman, Allan
Daytime TV Magazine Collection
Date [inclusive]
1.00 Cubic feet, 3 boxes
Language of Materials note
Collection is in English.
The collection consists of issues of Daytime TV, from 1977 to 1983.  Daytime TV was a magazine devoted exclusively to soap operas and soap opera actors.

Preferred Citation note

Daytime TV Magazine Collection, Archives Center, National Museum of American History

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Biographical/Historical note

“Soap operas” became a staple of popular entertainment in the early twentieth century. The term “soap opera” was coined because many of the episodic drama programs were sponsored by various soap companies. Beginning on radio and then eventually migrating to television, soap operas filled an apparently insatiable need for the public to vicariously live out the lives of others on a daily basis. Procter and Gamble was one of the more prominent sponsors of soap operas. With the increased interest in soap operas came increased interest in the actors who played in them. By the 1970s, many magazines devoted exclusively to soap operas and soap opera actors proliferated, Daytime TV magazine was one of these publications.

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Scope and Contents note

An almost complete collection of Daytime TV magazine from 1977-1983.

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Related Materials

Related Archival Materials note

Materials at the National Museum of American History

The Division of Culture and the Arts holds soap opera-related materials. See accessions: 1983.0726; 1984.0198; 2013.0104; and 2013.0307.

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Controlled Access Headings

Corporate Name(s)

  • Joyce Becker's Soap Opera Festivals.


  • Magazines (periodicals)--1970-1990


  • Soap operas--1970-1990

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Collection Inventory

Box Folder

The Best of Daytime TV 10th Anniversary Issue, 1966-1976, 1976

1 1

Daytime TV, 1977 November

1 2

Daytime TV, 1980 January-1980 July

1 3-9

Daytime TV, 1980 September-1981 July

1 10-20

Daytime TV, 1981 August-1983 March

2 1-21

Daytime TV, 1983 August-September

3 1-6