Guide to the Brannock Device Company Records

Administrative Information

Repository Information

Archives Center, National Museum of American History, 1925-1998

P.O. Box 37012
 Suite 1100, MRC 601
 Washington, D.C., 20013-7012
 Phone: 202-633-3270

Conditions Governing Access note

This collection is open for research use.

Conditions Governing Use note

Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Immediate Source of Acquisition note

The collection was donated to the National Museum of American History by Salvatore Leonardi on November 4, 1998.

Processing Information note

Processed by Amy K. Watia, August 1999; revised by Alison L. Oswald, archivist, August 23, 2001.

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Summary Information

Archives Center, National Museum of American History
Brannock Device Company.
Brannock, Charles F., 1903-1992
Brannock, Otis C.
Park, Ernest N.
Brannock Device Company Records
Date [inclusive]
12.00 Cubic feet; 34 boxes
The Brannock Device Company began with the 1925 invention of the Brannock Device, a tool to measure foot length and width at the same time, by inventor and businessman Charles F. Brannock. Early in his career Brannock worked as a shoe salesman at the Park-Brannock shoe store, and in 1962 he became the CEO of the company. This collection documents both the Park-Brannock store and the Brannock Device. Materials in The Brannock Device Company Records, 1925-1998, include of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, N.Y.

Preferred Citation note

Brannock Device Company Records, dates, Archives Center, National Museum of American History, Smithsonian Institution.

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Biographical/Historical note

The Brannock Device Company began with the 1925 invention of the Brannock Device by Charles F. Brannock. Charles Brannock was working as a salesman in the Park-Brannock shoe store, co-owned by his father Otis C. Brannock and Ernest N. Park, in Syracuse, New York when he saw the need for an improved foot-measuring device. The Brannock Device soon gained favor over size-sticks because it measured foot length and width at the same time. Additionally, it measured heel-to-ball length, a feature which aided in fitting heeled shoes.

Charles F. Brannock (1903-1992) was an inventor and businessman. He began tinkering with the idea of a new foot-measuring device while attending Syracuse University, where he would get up in the middle of the night and work on sketches and calculations. Brannock obtained a patent for the device on August 28, 1928, but by then manufacture and sale of the device was already underway. Brannock assembled the device in the Park-Brannock shoe store and gave the device a trial on the sales floor. In 1926, Charles Brannock began offering the device to shoe retailers first on a rental basis and then by sale through the use of salesmen who lived throughout the country and each covered a geographic area. By 1929, the company began to phase out salesmen because it offered quantity discounts to shoe companies which distributed the devices to their stores at a lower price than salesmen could offer.

Brannock sold his device internationally beginning in 1929 through Mr. I. Singer of London, England. In 1936 distribution rights transferred to Henry Maitland Marler of Feature Shoes Limited of London, an affiliate of the Selby Shoe Company. Renewing and protecting foreign trademarks proved to be a legal challenge. Due to some confusion, Brannock's British patent was allowed to lapse. In order to prevent other companies from using the Brannock name in England, H.M. Marler set up Brannock Fitting Device Limited in October 1937. The company began manufacturing Brannock Devices in January 1946, but royalties accrued through European sale by 1951 did not even cover a third of the cost of trademarks, patents, and designs.

Fortunately for the Brannock Device Company, these costs were absorbed by the Selby Shoe Company, with whom it had entered into agreements about foreign distribution in November 1941. Selby had exclusive rights to distribute the Brannock Device in South America, South Africa, and other countries, and assisted Brannock in securing trademarks in many foreign countries.

In 1933 a United States Navy captain asked a shoe salesman to find the source of many sailors' foot problems. The salesman, after measuring sailors' feet with the Brannock device, declared that the Navy shoe was not the cause of the problem; the sailors were simply wearing the wrong size shoes. The captain was so happy that he would not have to order special shoes for his men that he wrote an article in the July 1933 issue of United States Naval Institute Proceedings which described how the Brannock Device had eliminated foot troubles aboard the ship. This gave Brannock an opportunity to promote his device in the Navy by sending the article to other ships. He calibrated his device for use in other branches of the military and by World War II the Brannock Device was being used by most of the armed forces. Several articles were written about the greater foot comfort enjoyed by the military after the introduction of the device. Charles Brannock was proud of his small but widespread role in the war effort and in the comfort of America's enlisted men and women.

Through the years Charles Brannock developed many different models of his device, including the women's, men's, junior, growing girl's, athletic, ski-boot, and military models. In 1947, Brannock moved the device company to a machine shop at 509 East Fayette Street in Syracuse, where it remained for 50 years.

Brannock advertised both the store and the device in local papers, and the device in trade literature such as Boot and Shoe Recorder. He encouraged other shoe stores to promote themselves by using the device in their advertising. He also attended the annual National Shoe Fair in Chicago from 1938 to 1968 in order to promote the device as well as learn about shoe-fashion trends for the Park-Brannock shoe store.

Concurrently, Charles Brannock also played a significant role in the Park-Brannock shoe store. His father, Otis C. Brannock and Ernest N. Park founded Park-Brannock in 1906 in a small store at 321 South Salina Street, focusing on women's shoes. In February 1937, they moved to a three-story building at 427 South Salina Street. Finally, in 1946, a six-story store was built at 473-475 South Salina Street through 129 East Onondaga Street. While waiting for the newest store to be built, Park-Brannock temporarily moved to the Chimes Building at 510-512 South Salina Street and 113 West Onondaga Street. Park-Brannock gained fame in Syracuse for a wide selection of men's, women's and children's shoes, handbags, millinery, hose, and accessories. In an advertisement, the store declared itself "one of America's finest shoe stores." The design of the two newer stores was state-of-the-art, and Park-Brannock was featured in shoe magazine articles. For example, the men's department was designed to look like a great room inside a ship. Charles Brannock became the CEO of Park-Brannock after both his father and Ernest Park died in 1962. Park-Brannock closed its doors in 1981, after the Hotel Syracuse offered to purchase the property for its new Hilton Tower.

Charles Brannock died on November 22, 1992, at the age of 89. The company was purchased in 1993 from the Brannock Estate by Salvatore Leonardi. Leonardi continues to manufacture Brannock devices in a small factory in Liverpool, New York. Over a million Brannock Devices have been manufactured, and it remains the shoe industry standard

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Scope and Contents note

The Brannock Device Company Records, 1925-1998, consist of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, NY. The collection is useful to researchers for its stories of invention and entrepreneurship and its exemplification of the patent and trademark process in the United States and internationally in the early 20th century. The process of manufacturing and marketing in the shoe industry, and manufacturing of military supplies during World War II is also highlighted.

The collection is divided into two subgroups: The Brannock Device Company Records and Park-Brannock Shoe Store Records. The Brannock Device Company subgroup is arranged into six series: Series 1: Historical Background, 1928-1995; Series 2: Operational Records, 1926-1963; Series 3: Product Development Records, 1925-1981; Series 4: Advertising and Marketing Records, 1926-1980, 1998; Series 5: Sales and Distribution Records, 1925-1996; and Series 6: Photographs, circa 1930-1997. The Park-Brannock subgroup is similarly arranged into five series: Series 1: Historical Background, 1936-1963, 1981; Series 2: Operational Records, 1936-1972; Series 3: Advertising and Marketing Records, 1933-1962; Series 4: Sales Records, 1916-1918, 1927-1961; and Series 5: Photographs, 1934-1967.

Subgroup 1: The Brannock Device Company, 1925-1998

Series 1: Historical Background, 1928-1995

This series contains articles about Charles Brannock, the Brannock Device, the device in the military, and shoe-fitting in general. The series provides an understanding of the company and the shoe industry as shown both through trade magazines, popular magazines, and newspapers.

Series 2: Operational Records, 1926-1963

This series contains bookkeeping, correspondence, census, insurance, and financial records which account for the company as a whole. It is organized into seven subseries: Book for recording devices on hand, November 1927-January 1929; Correspondence, 1926-1951; Census, 1947-1963, 1980; Insurance Inventory, 1956; Royalties Accrued, January 1946-March 1951; Time Records, 1952, 1954, 1958; and Notes, undated.

The correspondence between Charles and Otis Brannock reflects the strong business relationship which existed between father and son. Charles Brannock put Florence Williams in charge when he was vacationing each July from 1928 to 1931. The often humorous correspondence between them reflects daily business at the factory. Correspondence with Dr. Joseph Levyfield, chairman of the National Foot Health Council, pertains to children's foot exams in schools. For sales analyses of the Brannock Device, see Series 5: Sales and Distribution Records, United States--Private Sector, Direct Sales, under Sales analyses, 1964-1973.

Series 3: Product Development Records, 1925-1981

This series documents the process from invention to manufacture of the Brannock Device. It is divided into four subseries: Competitors' Devices and Other Products, Fitting Stool, Design, and Manufacture. Patents and Trademarks are included in the Sales and Distribution series because they were granted after sale of the device had already commenced and the foreign patents and trademarks are intricately linked to foreign sales.

The Competitors' Devices and Other Products subseries is further refined: Competitors' Devices; Other Products; Correspondence, 1928-1981, and Memos and Reports, n.d. The subseries provides documentation on the other devices Brannock considered while designing and making modifications to his own device. It also includes sale or manufacture negotiations for other inventors' products. Most of these devices were designed later than the Brannock Device and had attributes of the Brannock Device. Charles Brannock liked to keep abreast of new developments in order to protect his own interests.

The Fitting Stool subseries is a product development file on the fitting stool Charles Brannock designed to accommodate his device which enabled salesmen to measure the foot while seated instead of kneeling or squatting. It consists of design drawings and correspondence with American Fixture and Showcase Manufacturing Company, Thonet, and Commonwealth Shoe and Leather Company about negotiating its manufacture.

The Design subseries is further divided: Drawings and Ideas; Specifications; Correspondence, 1935-1975; Customer Comments; and Case of Child Cutting Finger on Device, July 1961-January 1962. The drawings and ideas are rough sketches done by Charles Brannock. The specifications include descriptions of materials used and assembly instructions. They were shipped with military orders for devices and are included in the text of patent applications. The design correspondence consists of actual and proposed modifications to the device. Of particular interest are the unsolicited modification proposals the company received. Customer comments were always appreciated and taken into account in the design process from 1946-1961. The case file of a child cutting her finger on a device resulted in a legal settlement in 1962.

The manufacture subseries contains correspondence with, and pamphlets about, companies that manufactured the device. Of particular interest are the Brannock Device Company's investigation into making plastic devices due to the shortage of aluminum in World War II, as outlined in the correspondence with the Eclipse Moulded Products Company. Also, a number of sample shoe company name plates and instruction plates which were screwed into free sections of the device are in this subseries.

Series 4: Advertising and marketing Records, 1926-1980, 1998

This series contains records from the company which contributed toward the goal of making a sale. It is divided into seven subseries: Correspondence, 1926-1974, 1998; Mailing Lists, 1947-1949; Ideas and Copy; Materials Printed with the Brannock Device Name; Advertisements and Product Information, 1934-1980; Measuring Device Instructions; and Advertising and Merchandising Plans, 1938, 1956, and undated.

The Correspondence, 1926-1974, 1998, contains letters between Brannock and various advertising agencies, printers, and magazines.

The Mailing Lists, 1947-1949, are partial listings of stores Brannock sent advertisements to.

The Ideas and Copy subseries consists of advertising ideas sketched by Brannock or proposed by the Proctor and Collier advertising agency or others. Also included are preliminary versions of advertisements and product information booklets.

Printed Materials with the Brannock Device Name, provides examples of stationery, business cards, and leases seen by potential customers.

The Advertisements and Product Information, 1934-1980, subseries contains various advertisements which appeared in magazines, newspapers, and displays, and product information leaflets which were mailed to customers. Also represented are advertisements by shoe stores which feature the Brannock Device and examples of the Brannock Device being used to advertise other products such as insurance, apartments, magazines, carpets, floorings, and die castings.

The Instructions subseries contains: Ideas and Copy, and Completed Instructions. Ideas and Copy are preliminary versions of the instruction sheets of individual models, including the Bran-X-Stick and a Sock-Measuring Device. The Completed Instructions are finished copies of the instruction sheets of many models.

The Advertising and Merchandising Plans, 1938, 1956, n.d. subseries contains information on three promotional schemes employed by the company: an early advertising plan, a Brannock Device Company merchandising campaign in 1938, and a cooperative effort with Miles Shoes in 1956.

Series 5: Sales and Distribution Records, 1925-1986

The largest series in the collection, the sales and distribution series documents Brannock's sales, partnerships he entered into, and the legal measures he took to ensure his company's success. The series is divided into three subseries: United States--Private Sector, United States--Military, and Foreign.

The United States--Private Sector subseries is further divided: Patents and Trademarks, 1928-1971; Direct Sales, 1926-1973; Salesmen Files, 1925-1935; and Shoe Fairs, 1938-1968.

The Patents and Trademarks, 1928-1971, contains patent and trademark certificates; correspondence with Brannock's lawyer, Theodore E. Simonton, and others in reference to obtaining patents and trademarks; and sales inquiries from those wishing to buy Brannock's patents.

The Direct Sales, 1926-1973, contains customer information and form letters; rental contracts, 1926-1927; customer correspondence, 1927-1989; customer service endeavors, and sales figures.

Arranged alphabetically, the Salesmen Files, 1925-1935 document the enthusiasm for the device experienced by shoe store owners across the country as they inquired about selling it followed by their disappointment with commission percentages and the fact that large shoe companies were getting the device at a discount and distributing it among their affiliates, and therefore not buying from salesmen.

The Shoe Fairs, 1938-1968, contains trade literature, visitation reports, and correspondence from Charles Brannock and his employees while attending the National Shoe Fair and the National Safety Congress and Exposition in Chicago from 1938 to 1968. It is organized chronologically by event. The information learned at the fairs was also useful in keeping abreast of the latest in shoe fashion for the Park-Brannock store.

The United States--Military, 1928-1972 subseries contains correspondence, contracts, and orders relating to the sale of the Brannock Device to the military. The subseries is arranged into seven smaller series: Army, 1939-1962; Coast Guard, 1932-1945; Marine Corps, 1943-1956; Merchant Marine, July 1944-August 1944; Navy, 1928-1970; Women's Army Corps, 1942-1944; and Miscellaneous Military Branches, undated. Arrangement within each smaller series is chronological.

Additional documentation on the Brannock Device in the military are in the following series: articles can be found in the Historical Background series; competitors' designs, drawings, specifications, and materials employed to make military devices are in the Product Development series; instructions and military-theme ads are in the Advertising and Marketing series, and photographs of military fittings and military devices are located in the photographs series.

The Foreign, 1937-1986, subseries documents the complex legal relationship between the Brannock Device Company, the Selby Shoe Company, the Brannock Device Company's lawyer, Theodore E. Simonton, and others as the companies strove for protection and distribution of the Brannock Device in foreign countries. It is arranged into five smaller series: Foreign Trademark Listings; Correspondence about Patents, Trademarks, and Distribution, 1928-1986; Patents and Trademarks; London Speech about Shoe-Fitting and the Company History; and Film Strip.

The foreign trademark listings were compiled periodically by the Brannock Device Company to keep track of their patents and trademarks. The correspondence is arranged chronologically. The actual patent and trademark certificates are arranged by country, and some folders also contain accompanying correspondence. This series does not contain all patents and trademarks issued to protect the Brannock Device internationally; some of the trademarks listed in the container list are renewals and therefore would not be the date of first issue. The London speech is a file of notes Charles Brannock used when giving a speech on his company's history and success in London, England. The sound-slide, instructional film strip is entitled "The Key to Repeat Sales." This series contains a transcript with a frame-by-frame description of each slide and accompanying narration.

Series 6: Photographs, circa 1930-1997

This series is divided into five subseries: Personal; Foot-Measuring Devices; Military; Employees and the Factory, 1949, 1997; and Negatives of Brannock Device, 1933-1958. The series contains black and white photos of Charles and Otis Brannock, competitors' devices, the Brannock device in window displays as well as in use and alone, the Women's Army Corps and various military men being fitted, employees, and the factory. There are also color photos, circa 1997, of the employees, the factory, and devices. Black and white, labeled negatives, 1933-1958, are also included here.

Subgroup 2: Park-Brannock Shoe Store Records, 1916-1918, 1927-1981

Series 1: Historical Background, 1936-1963, 1981

Newspaper and magazine articles about Park-Brannock anniversaries, moves into new stores, and the 1981 closing dominate this series. These articles are useful in understanding the rise of Park-Brannock as a leading shoe and accessory retailer. Photo-laden articles put the industrial design-influenced decor of each store into context.

Series 2: Operational Records, 1936-1972

This series is arranged into six subseries: Financial Materials, 1936-1972; Memos, December 1937-April 1944, January 1949, May 1958-May 1961; Business Course Tailored to Park-Brannock, undated; Store Planning, 1935-1961; New York City Business Trips, January 1949-August 1952; and Miscellaneous Notes, undated.

The Financial Materials, 1936-1972 subseries contains all available financial information for Park-Brannock. It is arranged into five smaller series: Correspondence, May 1937-December 1972; Annual Reports, 1945-1972; Department Sales Figures, 1957-1961; Merchandise Budget, August 1939-January 1941; and Miscellaneous Reports, 1936-1944.

The Memos, December 1937-April 1944, January 1949, May 1958-May 1961 subseries contains a limited amount of general internal correspondence. For correspondence between Charles and Otis Brannock, see the Operational Records series of subgroup 1, the Brannock Device Company. For other internal correspondence, see the correspondence with Alice Buxton in the Advertising and Marketing Records series in subgroup 2, Park-Brannock.

The Business course Tailored to Park-Brannock, undated is a file on how to be successful in the shoe business with advice specifically for Park-Brannock. The author is unknown, but it appears to be a commissioned service.

The Store Planning, 1935-1961 subseries contains architectural drawings for a proposed but not undertaken renovation of the original Park-Brannock building in 1935, and files containing store planning advertisements and correspondence used in the moves to new stores in 1937 and 1946.

The New York City Business Trips, January 1949-August 1952 subseries consists of a chronological file of notes taken by Charles Brannock on business accounts during trips to New York City.

The Miscellaneous Notes, undated, subseries contains various notes made by Charles Brannock.

Series 3: Advertising and Marketing, 1933-1962

Like the Advertising and Marketing Records series in the Brannock Device Company subgroup, this series contains records from the company which contributed toward the goal of making a sale. Correspondence documents the arrangements made by the company to create and post advertisements. Ideas and copy display early moments of this process. Materials printed with the Park-Brannock logo represent what the customers were given to remember their purchases: stationery, receipts, gift cards, bags, and box designs. Printed advertisements, radio advertisements, and form letters brought customers into the store. The Junior League of Syracuse file documents photographic advertising campaigns surrounding this group of fresh-faced young girls, as well as Park-Brannock's efforts to edge into this consumer group with advertisements in their newsletter. Correspondence with and reports from Alice Buxton have to do with her visits with doctors and nurses to promote the store along with evaluations of the company's advertising campaigns. The "Betsey Budget" lawsuit resulted from Park-Brannock copyrighting a commissioned advertising booklet which the artist would rather have had in her own name.

Series 4: Sales Records, 1916-1961

This series is arranged into seven subseries: Customer Correspondence, 1928-1944; Supplier Correspondence, 1927-1944; Florsheim Sales Instruction Manual; Inventories, 1961; Promotions; Receipts, 1916-1918; and Sales Floor Management.

The customer and supplier correspondence consists of mail orders, returns, and repair requests. An interesting aspect of the customer correspondence is the amount of shoe orders customers placed through the mail. Customers often received several pairs of shoes matching their descriptions, selected a pair, and mailed the remainder back to Park-Brannock. Sometimes customers would send in an outline of their foot to be sized or color swatches to match the shoes to a dress. Often the purchasing negotiations would require several letters between store and customer. The most prominent shoe supplier to correspond with Park-Brannock was the Selby Shoe Company, followed by Brown Shoe Company; Marshall, Meadows, and Stewart, Inc.; and LaValle, Inc.

Series 5: Photographs, 1932-1967

This series contains labeled, black and white, 8" x 10" photographs from each of the three stores as well as a booklet celebrating Park-Brannock's 50th anniversary in 1956, window displays from Park-Brannock and other stores, and labeled 8" x10" negatives.

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Arrangement note

The collection is divided into two subgroups.

Subgroup 1, The Brannock Device Company, 1925-1998

Series 1: Historical Background, 1928-1995

Series 2: Operational Records, 1926-1980

Subseries 1: Book for Recording Devices on Hand, 1927-1929

Subseries 2: Correspondence, 1926-1951

Subseries 3: Census, 1947-1980

Subseries 4: Insurance Inventory, 1956

Subseries 5: Royalties Accrued, 1946-1951

Subseries 6: Time Records, 1952-1958

Subseries 7: Notes, undated

Series 3: Product Development Records, 1925-1981

Subseries 1: Competitors' Devices and Other Products, c. 1928-1981

Subseries 2: Fitting Stool, 1936-1947

Subseries 3: Design, 1925-1975

Subseries 4: Manufacture, 1927-1959

Series 4: Advertising and Marketing Records, 1926-1998

Subseries 1: Correspondence, 1926-1998

Subseries 2: Mailing Lists, 1947-1950

Subseries 3: Ideas and Copy, undated

Subseries 4: Printed Materials with the Brannock Device Name (stationery, business cards, leases), undated

Subseries 5: Advertisements and Product Information, 1934-1980

Subseries 6: Measuring Device Instructions, undated

Subseries 7: Advertising and Merchandising Plans, 1938-1956

Series 5: Sales and Distribution Records, 1925-1986

Subseries 1: United States--Private Sector, 1925-1973

Subseries 2: United States--Military, 1928-1972

Subseries 3: Foreign, 1937-1986

Series 6: Photographs, c. 1930-1997

Subseries 1: Personal, undated

Subseries 2: Foot-Measuring Devices, undated

Subseries 3: Military, undated

Subseries 4: Employees and Factory, undated

Subseries 5: Negatives of Brannock Device, 1933-1958

Subgroup 2, Park-Brannock Shoe Store Records, 1916-1918, 1927-1981

Series 1: Historical Background, 1936-1981

Series 2: Operational Records, 1936-1972

Subseries 1: Financial Materials, 1936-1972

Subseries 2: Financial Materials, 1937-1961

Subseries 3: Business Course Tailored to Park-Brannock, undated

Subseries 4: Business Course Tailored to Park-Brannock, 1935-1961

Subseries 5: New York City Business Trips, 1945-1952

Subseries 6: Miscellaneous Notes, undated

Series 3: Advertising and Marketing Records, 1933-1962

Series 4: Sales Records, 1916-1977

Subseries 1: Customer Correspondence, 1928-1977

Subseries 2: Supplier Correspondence, 1927-1944

Subseries 3: Florsheim Sales Instruction Manual, undated

Subseries 4: Inventories, 1961

Subseries 5: Promotions, undated

Subseries 6: Receipts, 1916-1918

Subseries 7: Sales Floor Management, undated

Series 5: Photographs, 1932-1967

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Related Materials

Related Archival Materials note

Materials at the National Museum of American History

Artifacts (several Brannock Devices and competitors' devices) are in the Division of Culture and the Arts and the Division of Armed Forces History.

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Controlled Access Headings

Corporate Name(s)

  • Selby Shoe Company,.
  • United States. Armed forces. -- General subdivision--Supplies and stores;
  • United States. Army. -- General subdivision--Supplies and stores;
  • United States. Navy. -- General subdivision--Supplies and stores;


  • Advertisements
  • Design drawings
  • Filmstrips
  • Patents
  • Photographic prints
  • Photographs--20th century
  • Photographs--Black-and-white negatives--Glass.--1890-1920
  • Sales records
  • Slides (photographs)
  • Trademarks


  • Design, industrial--New York--Syracuse
  • Foot--Measurement
  • Measuring instruments
  • Measuring instruments industry
  • Military supplies
  • Shoe industry--New York--Syracuse
  • Shoe machinery
  • Shoes--Fitting
  • Shoes--Sizes
  • Show-windows--New York--Syracuse
  • World War, 1939-1945--Equipment and supplies

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Physical Characteristics and Technical Requirements note

Gloves must be worn when handling unprotected photographs and negatives.

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Collection Inventory

 Subgroup 1: Brannock Device Company Records, 1925-1998

 Series 1: Historical Background, 1928-1995

Box Folder

Articles about Charles Brannock and the Brannock Device Company, 1934-1995

1 1

Articles, Brannock Device in the military, 1933 July, November 1942

1 2

Articles, Brannock Device in the military, 1933 July-1954 September

1 3

Articles, Brannock Device in the military, 1942 February, 1965 August

30 1

Enna Jettick Retailer articles by Charles Brannock, 1934 August-1935 February

1 4

Articles about shoe-fitting which may mention or depict the Brannock Device, 1928-1969, undated

1 5

 Series 2: Operational Records, 1926-1963, 1980

 Subseries 1: Book for Recording Devices on Hand, 1927 November-1929 January


 Subseries 2: Correspondence, 1926-1951

Box Folder

General, 1926 April-1928 April, 1943-1944

1 7

Charles Brannock, Otis Brannock, and Norma Boulware (sister), 1926 September-1951 May

1 8

Florence Williams, 1928 July-1931 July

1 9

Dr. Joseph Levyfield, National Foot Health Council, 1945 April-1950 August

1 10

 Subseries 3: Census, 1947-1963, 1980


 Subseries 4: Insurance Inventory, 1956


 Subseries 5: Royalties Accrued, 1946 January-1951 March


 Subseries 6: Time Records, 1952, 1954, 1958


 Subseries 7: Notes, undated


 Series 3: Product Development Records, 1925-1981

 Subseries 1: Competitors' Devices and Other Products, c. 1928-1981

Box Folder

Competitors' Devices, Patents and drawings, undated

2 6

Competitors' Devices, Advertisements and articles, undated

2 7

Competitors' Devices, Paper foot-measurers, undated

2 8

Other Products, Shoe-reshapers, undated

2 9

Other Products, X-ray shoe fitting machines, undated

2 10

Correspondence, Competitors' devices, 1928 August-1964 November

2 11

Correspondence, Miscellaneous sale or manufacture proposals, 1950 November-1981 September

2 12

Correspondence, Clarke Device sale negotiations, 1943 March-1961 July

2 13

Correspondence, "Fit-Rite" Shoe Gauge sale negotiations, 1959 September-1961 June

2 14

Memos and Reports, undated

2 15

 Subseries 2: Fitting Stool, 1936 August-1947 August


 Subseries 3: Design, 1925-1975

Box Folder

Drawings and Ideas, Assorted, undated

2 17

Drawings and Ideas, Military, undated

2 18

Drawings and Ideas, Sock measuring device, 1942-1943

2 19

Specifications, Civilian models, undated

2 20

Specifications, Athletic and Safety Models, with photostats, 1954

30 3

Specifications, Army (Munson Last), 1925-1945

2 21

Specifications, Marine Corps, 1944-1954

2 22

Specifications, Women's Army Corps, 1942

3 1

Specifications, Miscellaneous military, 1949-1967

3 2

Specifications, Sock-measuring device, 1942-1943

3 3

Correspondence, Modification Proposals, 1935 July-1965 October

3 4

Correspondence, Attempted modification for Endicott Johnson, 1952 October-1955 May

3 5

Correspondence, Modification of Junior Model for English Distribution, 1950

3 6

Correspondence, Kalso Earth Shoe Calibration, 1975

3 7

Customer Comments, 301 Model, 1943 February-June

3 8

Customer Comments, General, 1946-1961

3 9

Case of Child Cutting Finger on Device, 1961 July-1962 January

3 10

 Subseries 4: Manufacture, 1927-1959

Box Folder

Controlled Materials Plan, 1951-1952

3 11

Eclipse Moulded Products Company, 1941 July-August

3 12

Die-casting companies, 1927 August-1959 December

3 13

Finishing companies, 1944 December-1948 June

3 14

Materials used in Army devices, 1942 January-1943 January

3 15

Shoe company name plates--Correspondence, 1927-1928, 1948

3 16

Miscellaneous companies, undated

3 20

Inspection procedure, undated

3 19

Shoe company name plates--Sample plates, undated

3 17

Assembly notes, undated

3 18

 Series 4: Advertising and Marketing Records, 1926-1980, 1998

 Subseries 1: Correspondence, 1926-1974, 1998

Box Folder

1926 May-1928 February, 1941 October-1951 February, 1926 May-1928 February, 1941 October-1951 February

3 21

1952 October-1974 December, 1952 October-1974 December

3 22

Advertising in chiropody magazines, 1927-1933

4 1

Proctor and Collier, 1926 November-1928 January, 1934 February-April

4 2

Use of Brannock Device in unsolicited ads and articles, 1939 March-1963 November, 1998 April

4 3

 Subseries 2: Mailing Lists, 1947-1950


 Subseries 3: Ideas and Copy, undated

Box Folder

Charles Brannock and others, undated

4 5-8

Proctor and Collier, undated

4 9

A Plan to Help Sell More Shoes Through Your Salesmen, Your Dealer, undated

4 10

 Subseries 4: Printed Materials with the Brannock Device Name (stationery, business cards, leases), undated


 Subseries 5: Advertisements and Product Information, 1934-1980

Box Folder

Boot and Shoe Recorder, 1964 August 15, 1964 May 15, 1966 July 1


Newspaper and magazine advertisements, 1934-1980

31 3
Map-case Drawer Folder

Newspaper and magazine advertisements, 1934-1959, 1966-1968, 1980

3 19 1
Box Folder

Newspaper and magazine advertisements, 1934-1959, 1966-1968, 1980

31 1

Standard Models, undated

5 2-5
Map-case Drawer Folder

Standard Models, undated

3 19 1
Box Folder

Military theme, undated

5 6

Safety Shoe Model, 1944-1963

5 7

Children's Models, undated

5 8

Children's Models, undated

30 4

Foreign, c. 1937-1944

5 9
Map-case Drawer Folder

Foreign, c. 1937-1944

3 19 1

Shoe stores promoting the Brannock Device, c. 1937-1979

3 19 1
Box Folder

Shoe stores promoting the Brannock Device, c. 1937-1979

5 10

Brannock Device used to advertise other products, c. 1938-1980

5 5

Brannock Device used to advertise other products, c. 1938-1980

5 11

Brannock Device used to advertise other products, c. 1938-1980

Box Folder

Point-of-purchase display advertisements, undated

5 12
Map-case Drawer Folder

Point-of-purchase display advertisements, undated

3 19 1
Box Folder

Product information packet, c. 1972

5 13

 Subseries 6: Measuring Device Instructions, undated

Box Folder

Ideas and Copy, Double Unit Military Model, undated

5 14

Ideas and Copy, Double Unit Navy Model, undated

5 15

Ideas and Copy, US Marine Combat Boot Model, undated

6 1

Ideas and Copy, Women's Army Corps Models, undated

6 2

Ideas and Copy, Safety Shoe Models, undated

6 3

Ideas and Copy, Standard Adult Models, undated

6 4

The Bran-X-Stick, undated

6 5

Sock-Measuring Device, undated

6 6

Completed Instructions, Reference file used in mailing instructions, undated

6 7

Completed Instructions, Athletic Model, undated

6 8

Completed Instructions, Children's Models, undated

6 9

Completed Instructions, Military Models, undated

6 10

Completed Instructions, Safety Shoe Model, undated

6 11

Completed Instructions, Standard Models, undated

6 12

 Subseries 7: Advertising and Merchandising Plans, 1938, 1956, undated

Box Folder

Advertising plan, undated

6 13

Brannock Device merchandising plan, 1938

6 14

Miles Shoes, September 1956

6 15

 Series 5: Sales and Distribution Records, 1925-1986

 Subseries 1: United States--Private Sector, 1925-1973

Box Folder

Patents and Trademarks, Correspondence, May 1927-December 1928, November 1937-October 1971

6 16

Patents and Trademarks--Patents, August 1928, August 1929, April 1937, June 1960

6 17

Patents and Trademarks, Design Patent--Size Stick, October 1956

6 18

Patents and Trademarks--Trademarks, May 1945, September 1951

6 19

Patents and Trademarks, Patent Sale Inquiries, undated

6 20

Direct Sales, Early sales lists and form letters, undated

7 1

Direct Sales, Book of form letter examples, c. 1932-1933

7 2

Direct Sales, Open accounts and prospects, 1926-1929

7 3

Direct Sales, List orders, June 1938

7 4

Direct Sales, Shoe Manufacturer distribution lists, undated

7 5

Direct Sales, Rental contracts, November 1926-February 1927

7 6

Direct Sales, Rental contracts, March 1927

7 7

Direct Sales, Rental contracts, April 1927-May 1927

7 8

Direct Sales, Rental contracts, June 1927-July 1927

7 9

Direct Sales, Customer correspondence, January-May 1927

7 10

Direct Sales, Customer correspondence, June 1927

7 11

Direct Sales, Customer correspondence, July 1927

8 1

Direct Sales, Customer correspondence, August 1927

8 2

Direct Sales, Customer correspondence, September 1927

8 3

Direct Sales, Customer correspondence, October 1927

8 4

Direct Sales, Customer correspondence, November 1927

8 5

Direct Sales, Customer correspondence, December 1927

8 6

Direct Sales, Customer correspondence, January 1928

9 1

Direct Sales, Customer correspondence, February 1928

9 2

Direct Sales, Customer correspondence, March 1928

9 3

Direct Sales, Customer correspondence, April 1928

9 4

Direct Sales, Customer correspondence, May 1928

9 5

Direct Sales, Customer correspondence, June 1928

9 6

Direct Sales, Customer correspondence, July 1928

10 1

Direct Sales, Customer correspondence, August 1928-September 1928

10 2

Direct Sales, Customer correspondence, October 1928-September 1928

10 3

Direct Sales, Customer correspondence, January-May 1929

10 4

Direct Sales, Customer correspondence, June 1929-July 1929

10 5

Direct Sales, Customer correspondence, August 1929-December 1929

10 6

Direct Sales, Customer correspondence, 1930

10 7

Direct Sales, Customer correspondence, 1931

11 1

Direct Sales, Customer correspondence, March 1932-December 1933

11 2

Direct Sales, Customer correspondence, 1934

11 3

Direct Sales, Customer correspondence, January 1935-September 1935

11 4

Direct Sales, Customer correspondence, October 1935-December 1935

11 5

Direct Sales, Customer correspondence, 1940-1989

11 6

Direct Sales, Customer correspondence, Testimonials, July 1935-February 1963

11 7

Direct Sales, Customer correspondence, Testimonial Scrapbook, 1926-1929

11 8

Direct Sales, Customer correspondence, Testimonial Scrapbook, 1927-1938

12 1

Direct Sales, Customer correspondence, Rejections, 1940

12 2

Direct Sales, Postmarked and stamped envelopes addressed to Brannock (empty), 1930-1939

12 3-4

Direct Sales, Customer correspondence, Shoe and Leather Mercantile Agency, Inc. (debt collectors), April 1928-September 1931

12 5

Direct Sales, Customer correspondence, Montgomery Ward mail order shoe-fitting problem, 1940

12 6

Direct Sales, Store files, Florsheim, undated

12 7

Direct Sales, Store files, Marshall Field, undated

12 8

Direct Sales, Store files, Selby shoes, undated

12 9

Direct Sales, Training--Montgomery Ward Bulletins and Questionnaire, 1937-1938

12 10

Direct Sales, Training, Park-Brannock Bulletins and Questionnaire, 1938

12 11

Direct Sales, Training, JC Penney Sales Manual and Surveys, 1945

12 12

Direct Sales, Training, Catalogs, 1953-1967

13 1

Direct Sales, Training, Prices, 1951-1956

13 2

Direct Sales, Analyses, 1964-1965

13 3

Direct Sales, Analyses, 1965-1970

13 4

Direct Sales, Analyses, 1971-1973

13 5

Direct Sales, Analyses, Miscellaneous notes, undated

13 6

Partial listings of Brannock Device Salesmen, undated

13 7

Salesmen Files (A-B), 1925-1935

13 8

Salesmen Files (C-D), 1925-1935

13 9

Salesmen Files (E-J), 1925-1935

14 1

Salesmen Files (K-L), 1925-1935

14 2

Salesmen Files (Mac-McC), 1925-1935

14 3

Salesmen Files (McD-Mun), 1925-1935

14 4

Salesmen Files (N-Q), 1925-1935

14 5

Salesmen Files (R), 1925-1935

14 6

Salesmen Files (Sa-Sh), 1925-1935

14 7

Salesmen Files (Sk-T), 1925-1935

14 8

Salesmen Files (V-W), 1925-1935

14 9

Shoe Fairs--National Shoe Fair, Chicago, 3-6 January 1938

15 1

Shoe Fairs--National Shoe Fair, Chicago, 1948

15 2

Shoe Fairs--National Shoe Fair, Chicago, 1949 October 30-31 - November 1-3

15 3

Shoe Fairs--National Shoe Fair, Chicago, 1950 November 1-2, 1950 October 30-31

15 4

Shoe Fairs--National Shoe Fair, Chicago, 1951 November 1, 1951 October 29-31

15 5

Shoe Fairs--National Shoe Fair, Chicago, 1952 October 26-30

15 6

Shoe Fairs--National Shoe Fair, 1953 October 25-29

15 7

Shoe Fairs--National Shoe Fair, 1954 October 24-28

15 8

Shoe Fairs--National Shoe Fair, 1955 October 24-27

15 9

Shoe Fairs--National Shoe Fair, 1956 November 1, 1956 October 28-31

15 10

Shoe Fairs--National Shoe Fair, 1957 October 27-31

15 11

Shoe Fairs--National Shoe Fair, 1958 October 26-30

15 12

Shoe Fairs--National Shoe Fair, 1959 October 25-29

16 1

Shoe Fairs--National Shoe Fair, October 1960

16 2

Shoe Fairs--National Shoe Fair, 1961 October 23-26

16 3

Shoe Fairs--National Shoe Fair (unattended), 1962 October

16 4

Shoe Fairs--National Shoe Fair, 1963 October 13-15, 1964

16 5

Shoe Fairs--National Shoe Fair, 1966 October 9-12

16 6

Shoe Fairs--National Shoe Fair, 1968 April 1-3, 1968 March 31

16 7

Shoe Fairs--National Safety Congress and Exposition, Chicago, 1954 October 18-22

16 8

Shoe Fairs--National Safety Congress and Exposition, Chicago, 1956 October 22-26

16 9

Shoe Fairs--National Safety Congress and Exposition, Chicago, 1958 October 20-24

16 10

Shoe Fairs--National Safety Congress and Exposition, Chicago, 1959 October 22

16 11

Shoe Fairs--Footwear Management Conference and Exposition, 1964 June 4-7

16 12

 Subseries 2: United States--Military, 1928-1972

Box Folder

Army, 1939 December-1941 August

17 1

Army, 1941 September-1942 March

17 2

Army, 1942 April-1942 October

17 3

Army, 1942 November-1962 April

17 4

Army, 1942 November-1943 September

17 5

Army, Sock-Measuring Device, 1942 November-1943 September

17 5

Army, Measurements, undated

17 6

Army, Shoe-fitting regulations, undated

17 7

Coast Guard, Women, 1943 May-September

18 1

Coast Guard, Men, 1932 October-1945 April

18 2

Marine Corps, Women's Reserve, 1943 June-1956 May

18 3

Marine Corps, Men, 1943 November-1948 March

18 4

Merchant Marine, 1944 July-August

18 5

Navy, 1928 November-1933 December

18 6

Navy, 1934 January-1941 October

18 7

Navy, 1942January-1943 April

18 8

Navy, 1943 May-1944 February

18 9

Navy, 1944 March-June

18 10

Navy, 1944 July-1945 March

19 1

Navy, 1945 April-October, 1958 February-1970 September

19 2

Women's Army Corps, 1942June-1943 April

19 3

Women's Army Corps, 1943 September-1944 October

19 4

Miscellaneous Military Branches, Defense Contracts, general information circa W.W.II, undated

19 5

Miscellaneous Military Branches, Last measurements, undated

19 6

Miscellaneous Military Branches, Correspondence, undated

19 7

Miscellaneous Military Branches, Notes, undated

19 8

 Subseries 3: Foreign, 1937-1986

Box Folder

Foreign Trademark Listings, undated

20 1

Correspondence about Patents, Trademarks, and Distribution, 1928-1935

20 2

Correspondence about Patents, Trademarks, and Distribution, 1936-1937

20 3

Correspondence about Patents, Trademarks, and Distribution, 1938

20 4

Correspondence about Patents, Trademarks, and Distribution, 1939-1941

20 5

Correspondence about Patents, Trademarks, and Distribution, 1942 January-April

20 6

Correspondence about Patents, Trademarks, and Distribution, 1942 May-December

20 7

Correspondence about Patents, Trademarks, and Distribution, 1943 January-August

20 8

Correspondence about Patents, Trademarks, and Distribution, 1943 September-December

21 1

Correspondence about Patents, Trademarks, and Distribution, 1944-1949

21 2

Correspondence about Patents, Trademarks, and Distribution, 1950-1952

21 3

Correspondence about Patents, Trademarks, and Distribution, 1953

21 4

Correspondence about Patents, Trademarks, and Distribution, 1954-1955

21 5

Correspondence about Patents, Trademarks, and Distribution, 1956, 1958-1959, 1964-1965

21 6

Correspondence about Patents, Trademarks, and Distribution, 1966-1976, 1978, 1980-1981, 1983-1984, 1986

21 7

Correspondence about Patents, Trademarks, and Distribution, Notes, undated

22 1

Patents and Trademarks--Argentina, Trademark, 1942 October 20

22 2

Patents and Trademarks--Belgium, Design Patent, November 19, 1945; Trademarks, January 3, 1946; Trademarks, March 1, 1956

22 3

Patents and Trademarks--Brazil, Trademark, 1943 September 13

22 4

Patents and Trademarks-- Canada, Design Patent, July 30, 1929; Trademark, June 12, 1944

22 5

Patents and Trademarks-- Denmark, Trademarks, 1946 January 19-26

22 6

Patents and Trademarks-- France, Trademark, 1967 July 25

22 7

Patents and Trademarks-- Great Britain, Patent, 1929 October 31, 1959 November 23

22 8

Patents and Trademarks-- Holland, Trademarks, 1966 July 1

22 9

Patents and Trademarks-- Hong Kong, Trademark, 1964 May 4

22 10

Patents and Trademarks-- Iceland, Trademark, 1950 April 5

22 11

Patents and Trademarks-- Ireland, Trademarks, 1945 July 12

22 12

Patents and Trademarks-- Italy, Trademark, 1966 March 12

22 13

Patents and Trademarks-- Japan, Trademark, 1954 February 13

22 14

Patents and Trademarks-- Netherlands, Trademark, 1966 January 7

22 15

Patents and Trademarks-- New Zealand, Trademark, 1964 December 16

22 16

Patents and Trademarks-- Norway, Trademarks, 1956 January 2, 1956 March 25

22 17

Patents and Trademarks-- Portugal, Trademark, 1967 November 7

22 18

Patents and Trademarks-- South Africa, Trademarks, 1943 December 3, 1943 November 24

22 19

Patents and Trademarks-- Spain, Trademarks, 1949 July 20, 1962 December 20

22 20

Patents and Trademarks-- Sweden, Trademark, 1966 July 19

22 21

Patents and Trademarks-- Switzerland, Trademark, 1946 March 8

22 22

Patents and Trademarks-- Uruguay, Trademark, 1965 July 23

22 23

Patents and Trademarks-- West Germany, Trademark, 1955 February 19

22 24

Notes for London Speech, about Shoe-Fitting and the Company History, undated

23 1

Audio Visual Materials--Transcript, undated

23 2

Audio Visual Materials--Correspondence, 1937 June-1940 May

23 3

Audio Visual Materials --Correspondence, 1941 May-1949 November

23 4
Map-case Drawer Folder

Audio Visual Materials--35mm sound-slide film strip: "The Key to Repeat Sales", 1941

3 19 1

Audio Visual Materials--16" disk, The Key to Repeat Sales, undated


 Series 6: Photographs, c. 1930-1997

 Subseries 1: Personal, undated

Box Folder

Charles and Otis Brannock, undated

27 1

Charles and Otis Brannock, undated

30 6

 Subseries 2: Foot-Measuring Devices, undated

Box Folder

Competitors' devices, undated

27 2

Brannock Device in window displays, undated

27 3

Brannock Device in window displays, Argentina, undated

27 4

Brannock Devices, undated

27 5

Brannock Device in window displays, undated

27 3

Brannock Device in window displays, Argentina, undated

27 4

Brannock Devices, undated

27 5

 Subseries 3: Military, undated

Box Folder

Women's Army Corps, undated

27A 1

Women's Army Corps, undated

30 6

Military fitting, undated

27A 2

 Subseries 4: Employees and Factory, undated

Box Folder

For article in Pride in Syracuse, 1949 December

27A 3

Employees, factory, and devices, circa 1997

28 1-2

 Subseries 5: Negatives of Brannock Device, 1933-1958


 Subgroup 2: Park-Brannock Shoe Store Records, 1916-1918, 1927-1981

 Series 1: Historical Background, 1936-1963, 1981

Box Folder

Articles, 1936-1963, 1981

23 5

 Series 2: Operational Records, 1936-1972

 Subseries 1: Financial Materials, 1936-1972

Box Folder

Correspondence and Annual Reports, 1937 May-1972 December

23 6

Annual Reports, 1945-1947, 1950-1951, 1954-1955

23 7

Annual Reports, 1956-1963

23 8

Annual Reports, 1965-1972

23 9

Department Sales Figures, 1957-1960

23 10

Department Sales Figures, 1960-1961

23 11

Merchandise Budget, 1939 August-1941 January

23 12

Miscellaneous Reports, 1936-1944

23 13

 Subseries 2: Memos, 1937 December-1944 April, 1949 January, 1958 May-1961 May


 Subseries 3: Business Course Tailored to Park-Brannock, undated


 Subseries 4: Store Planning, 1935-1961

Map-case Drawer Folder

Architectural Drawings--proposed remodeling of 321 S. Salina, 1935 February

3 19 1
Box Folder

427 S. Salina St., 1936-1937

24 3

473-475 S. Salina St-129 E. Onondaga St., 1945-1946, 1961

24 4

 Subseries 5: New York City Business Trips, 1949 January-1952 August


 Subseries 6: Miscellaneous Notes, undated


 Series 3: Advertising and Marketing Records, 1933-1962

Box Folder

Correspondence, 1936 December-1955 September

24 7

Form letters, 1937-1956 and undated

24 8

Ideas and copy, undated

24 9
Map-case Drawer Folder

Park-Brannock product materials and packaging (shopping bags and shoe bags), undated

3 19 1
Box Folder

Printed advertisements, 1933-1961 and undated

24 11
Map-case Drawer Folder

Printed advertisements, 1933-1961 and undated

3 19 1
Box Folder

Radio advertisements, 1943 November-1944 January, 1961 February-1962 February

24 12

The Junior League of Syracuse, circa 1937

24 13

Alice Buxton, Correspondence, 1938 May-1942 December

24 14

Alice Buxton, Reports, 1939 March-1940 November

24 15

"Betsey Budget" copyright lawsuit, 1939-1940

24 16

 Series 4: Sales Records, 1916-1918, 1927-1961, 1976-1977

 Subseries 1: Customer Correspondence, 1928-1944, 1976-1977

Box Folder

1928 July, 1936 March, 1937 January-December, 1928 July, 1936 March, 1937 January-December

25 1

1938 January-June, 1938 January-June

25 2

1938 July-December, 1938 July-December

25 3

1939 January-1943 December, 1939 January-1943 December

25 4

1944 January-August, 1944 January-August

25 5

1976-1977, 1976-1977

25 6

 Subseries 2: Supplier Correspondence, 1927-1944

Box Folder

1927 July, 1928 June, 1928 November, 1929 November, 1937 January-December, 1927 July, 1928 June, 1928 November, 1929 November, 1937 January-December

25 7

1938, 1938

25 8

1939, 1943, 1939, 1943

26 1

1944, 1944

26 2

 Subseries 3: Florsheim Sales Instruction Manual, undated


 Subseries 4: Inventories, 1961


 Subseries 5: Promotions


 Subseries 6: Receipts, 1916-1918


 Subseries 7: Sales Floor Management, undated


 Series 5: Photographs, 1932-1967

Box Folder

Original store, 321 S. Salina St., circa 1934

28 4

Second store, 427 S. Salina St., 1937-1946

28 5

Third store, 473 S. Salina St., circa 1946-1947

28 6

Booklet of 473 S. Salina St.,  circa 1947

28 7

50th anniversary, 1956 April

28 8

Window displays, 1935 May-1967 February

28 9

Other store window displays, undated

28 10

Employees, 1950-1954

28 11

Negatives, 1932 January-1937 March

29 1

Negatives, 1937 April-1939 March

29 2

Negatives, 1939 April-1947 October

29 3