Guide to the William L. Bird Holidays on Display Collection
NMAH.AC.1288

Administrative Information

Repository Information

Archives Center, National Museum of American History, 2012

P.O. Box 37012
 Suite 1100, MRC 601
 Washington, D.C., 20013-7012
 Phone: 202-633-3270
 archivescenter@si.edu

Conditions Governing Access note

The collection is open for research.

Conditions Governing Use note

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Custodial History note

Transferred to the Archives Center from the Division of Political History in 2012.

Immediate Source of Acquisition note

The collection was assembled and donated by William L. Bird.

Processing Information note

Processed by Alison Oswald, archivist, 2012.

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Summary Information

Repository
Archives Center, National Museum of American History
Title
William L. Bird Holidays on Display Collection
ID
NMAH.AC.1288
Date [inclusive]
1877-2010
Extent
3.00 Cubic feet; 15 boxes, 1 oversize folder
Language
English
Language of Materials note
Some materials in German and Italian.
Abstract
The collection consists of archival materials assembled by The collection consists of archival materials assembled by National Museum of American History Curator William Lawrence Bird. The materials were used as background research for the publication of his book Holidays on Display (New York: Princeton Architectural Press, 2007), and as exhibit objects for the exhibit by the same name that opened shortly after the museum’s architectural renovation (November 2009-September 2010). The materials include advertising and trade literature, especially for department stores and with emphasis on the display of toys; catalogs; photographs and slides; postcards; parade programs; design drawings; correspondence; stock certificates, and miscellaneous items relating to department stores and their displays, parades and the amusement industry.

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Biographical/Historical note

The collection consists of archival materials assembled by National Museum of American History Curator William Lawrence Bird. The materials were used as background research for the publication of his book Holidays on Display (New York: Princeton Architectural Press, 2007), and as exhibit objects for the exhibit by the same name that opened shortly after the museum’s architectural renovation (November 2009-September 2010).

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Scope and Contents note

The collection consists of archival materials assembled by National Museum of American History Curator William Lawrence (known as Larry) Bird. The materials were used as background research and as exhibit objects for the exhibit Holidays on Display" (November 2009-September 2010). The materials include advertising and trade literature (especially for department stores and with emphasis on the display of toys); catalogs; photographs and slides; postcards; parade programs; design drawings; correspondence; stock certificates, and miscellaneous items relating to department stores and their displays, parades, and the amusement industry.

Series 1, Advertisements, 1925, 1954, undated, consists of point of purchase pieces (paper cut-outs) created for J.L. Hudson and Marshall Field's department stores. The Hudson Company sponsored a Thanksgiving Day Santa Parade in 1954 that featured several Chrysler Corporation automobiles. The point of purchase ads for automobiles include the Dodge Custom Royal Lancer Convertible, Imperial Newport, Plymouth Belvedere Sport Coupe, Desoto Fireflite Sedan, Chrysler New Yorker St. Regis, as well as a stage coach, space ship, jumping jackstraws, and kiltie band. The Marshall Field's materials contain a child's treasure chest with toys and a company delivery truck.

Series 2, Articles/Newspaper Clippings, 1922-2009 and undated, consists primarily of articles from magazines and printouts from the internet about the evolution of the department store, the Macy's Thanksgiving Day Parade, how Santa shaped America, Christmas tree histories, and the 2009 United States postal stamp honoring the Thanksgiving Day Parade. Some oversize materials include a National Cash Register Company  CPC Special Newspaper (1922) and an insert from the  Daily Express (1937) about sightseeing in London.

Series 3, Artwork, 1952, 1966, consists of original renderings (pencil, ink and water color), transparencies, and copy prints for the Bamberger's Department Store Thanksgiving Day Parade in Newark, New Jersey. Float renderings include Miss Bams, Tex Fletcher, Toyland Trolley, Chef in Large Pot, and an elephant. Also included is documentation from the NBC Promotion Department for the NBC Peacock Float, 1966. A drawing and print of the float, instructions on how to promote the parade and NBC Peacock Float and the breakdown of materials and associated costs are provided.

Series 4, Pins (souvenir), 1901-2009, consists of pins from parades and celebrations in the United States. The majority of the pins are for the St. Paul Winter Carnival in St. Paul, Minnesota. The St. Paul Winter Carnival is one of the oldest carnivals in the United States, dating back to 1886. Also included are pins for the Macy's Thanksgiving Day Parade, a souvenir pin from the Hudson-Fulton Celebration (1909), and a pin from a street fair in Wheeling, West Virginia (1901).

Series 5, Certificates, 1975-1976, consists of certificates for the Macy Credit Corporation. Also known as a debenture, it is a document that either creates a debt or acknowledges it, and it is a debt without collateral. The certificates were issued to individuals and companies and the samples in the collection are in dollar amounts for one thousand dollars, five thousand dollars, ten thousand dollars, and twenty-five thousand dollars. The Macy Credit Corporation was a wholly owned subsidiary of R.H. Macy & Company, the well-known department store chain based in New York City. For over a century, Macy's held to a tradition of selling to customers on a cash-only basis. Unlike other retailers, there were no installment sales or credit extended to customers. In fact, the company had a well-advertised motto, “No One Is in Debt to Macy's.” The certificates are arranged numerically.

Series 6, Correspondence, 1928, consists of letters about the Tournament of Roses Parade in Pasadena, California and the Portland Rose Festival, Portland, Oregon. The letters describe the shipment of goods and especially the transportation, labor, and decoration of the Glendale Dragon, a float sponsored by the Glendale Chamber of Commerce that was included in the Tournament of Roses Parade, Fiesta de la Rosas in San Jose, California, and the Rose Festival in Portland.

Series 7, Department Stores, 1890-2001, consists primarily of catalogs documenting goods and services offered as well as the history of the store. Some stores produced guidebooks to their respective cities. For example,  Our Trip Through Field's, 1933, chronicles the history of Marshall Field's as well celebrating the Century of Progress International Exposition held in Chicago in 1933. Many of the catalogs or booklets produced by the stores were celebratory of an anniversary, event, or a city. The Selfridge and Company booklet celebrates the decorations for the coronation of King George VI and Queen Elizabeth in 1937. Some of the materials are holiday-specific and there are many Christmas-related catalogs such as the  Christmas Book, 1940, by John Wanamaker of Philadelphia. Watt & Shand of Lancaster, Pennsylvania produced a Santa's Headquarters board game for children that was made of paper. Four players started at the North Pole and progressed through the board ending at Santa's Headquarter's at the store. The materials are arranged alphabetically by the name of department store.

Series 8, Design/Display Companies, 1903-2010 and undated, is divided into thirty-one subseries that include, Subseries 1, Adler-Jones Company, 1947; Subseries 2, American Decorative Flower Company, Inc., undated; Subseries 3, Chance Manufacturing Company, Inc., 1975; Subseries 4, Chicago Artificial Flower Company, 1938-1939, 1951; Subseries 5, Eden Musee, 1892-1910 and undated; Subseries 6, Dennison Manufacturing Company, 1913-1956; Subseries 7, Display Sales, 2008 and undated; Subseries 8, Garrison-Wagner Company, 1949-1952, 1959; Subseries 9, Gasthoff's Display Service, Inc., 1937-1938, 1956; Subseries 10, General Electric, 1931, 1938, 2000; Subseries 11, D. Glosser and Associates, Inc., undated; Subseries 12, Hamberger Displays, Inc., 1989, 1997-1998, 2001; Subseries 13, Intamin AG (observation towers), undated; Subseries 14, International Register Company, 1931; Subseries 15, Heinrich Mark, undated; Subseries 16, Maytag Parade Float and Moving Displays, [1938?]; Subseries 17, Roberto Meluzzi, undated; Subseries 18, Messmore & Damon, 1890-1960s; Subseries 19, Modern Art Studios, circa 1920s; Subseries 20, Motion Machines, Inc., undated; Subseries 21, Phoenix Decorating Company, 2006-2010; Subseries 22, Pinfari, undated; Subseries 23, Pittsburgh Display Advertising, Inc., 1952; Subseries 24, S.B. Ramagosa and Sons, 1974; Subseries 25, Rubies Costume Company, Inc., 2000; Subseries 26, Schack's Artificial Flower Company, 1922; Subseries 27, Anton Schwarzkopf, undated; Subseries 28, Sherman Display Guide, 1942; Subseries 29, Vaughan's, Inc., 1950s, 1992 and undated; Subseries 30, Venture Ride Manufacturing, Inc., 1975; and Subseries 31, Victory Corporation, 1978-2002.

The series consists primarily of catalogs and product literature for companies that designed, fabricated and installed parade floats and or window displays as well as manufactured and installed amusement rides. Most of the companies are from the United States, but some companies are international. For example, Anton Schwarzkopf (1924–2001) a German engineer of amusement rides and founder of the Schwarzkopf Industries company, built numerous rides and large roller coasters for both amusement parks and traveling funfairs.

Messmore & Damon comprises the largest subseries. It was one of the most influential design companies from the 1920s to the 1960s. The company produced a wide variety of parade floats, dioramas for museums, exhibits for expositions, displays for department stores, scenery for films, Broadway and television shows, and exhibits for corporate clients. Most of its parade and department store work featured mechanical devices which animated the animal and human figures involved, pioneering what became known as "animatronics". George Harold Messmore and Joseph Damon formed Messmore & Damon in 1914 and earned a reputation for building amazing displays for world's fairs such as Chicago's 1933 Century of Progress Exposition. The Eden Musee materials document a New York City amusement place which opened in March of 1884. Founded by a Frenchman, Count Kessler and a New Yorker, Richard G. Hollaman, the Eden featured various acts--fencers, singers, dancers, wax figures, motion picture movies, and flower shows. The Eden Musee filed for bankruptcy in 1915 and eventually moved to Coney Island under the ownership of Sam Gumpertz. Companies that manufactured artificial flowers and papers (foil and crepe) are also represented. Samples of crepe papers made by the The Dennison Manufacturing Company and foil papers by Gasthoff's Display Service, Inc. are found here. The materials are arranged alphabetically by company name.

Series 9, Parade Programs, 1909-2009, consists of printed programs from parades in the United States. The majority of the programs are for the Tournament of Roses Parade in Pasadena, California. The programs are arranged alphabetically by the name of the parade.

Series 10, Photographs, 1877-2009, is divided into five subseries, Subseries 1, Parades, 1877-1980s; Subseries 2, Window Displays, circa 1930s-2000s; Subseries 3, Miscellaneous, 1935-1965 and undated; Subseries 4, Slides, 1948-1976; and Subseries 5, Lantern Slides, undated. The photographs document through black and white and color prints, slides, and transparencies floats in parades, individuals decorating and constructing parade floats and window displays for department stores. The window displays are primarily Christmas-related. The Tournament of Roses Parade in Pasadena, California, better known as the Rose Parade, is well represented.

Subseries 1, Parades, 1877-1980s, consists of images that depict floats in parades and individuals decorating and constructing parade floats. The subseries is arranged chronologically and if known, the name of the parade and location are provided.

Subseries 2, Window Displays, circa 1930s-2000s, consists of images depicting window displays at department stores as well as items used for displays such as mannequins.

Subseries 3, Miscellaneous, 1935-1965 and undated, contains images of Messmore & Damon design work, a series of prints depicting the  Cozy Cottage Cloud, a display at Marshall and Field Company and two copies of an image depicting Isabella Coleman, a prominent designer of parade floats.

Subseries 4, Slides, 1948-1976, consists of color slides depicting primarily parades. The slides are arranged chronologically and if known, the name of the parade and location are provided.

Subseries 5, Lantern Slides, undated, consists of seventeen color lantern slides. The slides are arranged in numerical order and are undated. Most of the slides document gardens, especially flowers, and the process of decorating parade floats.

Series 11, Postcards, 1909-1973 and undated, consists of color and black and white postcards singly and as souvenir packs. Arranged topically, the postcards document parade float makers such as Vaughn's, Inc. as well as parades held across the United States. The Tournament of Roses Parade is well represented.

Series 12, Publications, 1938-1989, is divided into fifteen subseries that include, Subseries 1,  Amusement Business, 1962-1967; Subseries 2,  Chicago Railroad Fair Official Guide Book, 1948; Subseries 3,  Commercial Christmas Decor; Subseries 4,  The Fellow Worker (Jordan Marsh Company), 1928 December; Subseries 5,  Good Year News (Good Year Tire and Rubber Company), 1962 November; Subseries 6,  The Holiday Messenger, 1891-1892; Subseries 7,  The Hudsonian (J. L. Hudson Company), 1937-1954; Subseries 8, International Correspondence Schools, 1946-1956; Subseries 9,  Jolly Book for Boys and Girls (John Wanamaker and Company), 1929-1931; Subseries 10, Koester School Year Book, [circa 1920s?] Subseries 11,  Signs of the Times (National Journal of the Advertising Display), 1953 January; Subseries 12,  Sparks (R.H. Macy and Company), 1938-1947; Subseries 13,  Store Chat (Strawbridge and Clothier), 1949, 1951, 1957; Subseries 14,  Time Magazine, 1948 December 27; Subseries 15, Tourist Attractions and Parks, 1989 February; Subseries 15, Childrens Souvenir Books, 1926-2003 (bulk 1920s).

The materials consist of publications produced by department stores and other businesses and organizations related to parade float design, window displays at department stores, and amusements. Many of the publications are internal department store publications for employees. These include the Fellow Worker (Jordan Marsh Company)  The Hudsonian (J.L. Hudson Company),  Sparks (R.H. Macy and Company), and  Store Chat (Strawbridge and Clothier). These employee publications provided news about the store and employees' accomplishments. Some of the publications contain holiday related information, especially Christmas. Featured are toyland and Santa-related displays and installations and images depicting parades sponsored by the department stores. The materials are arranged alphabetically by the title of the publication. If known, the department store or business name that produced the publication is provided. There are several childrens souvenir booklets in this series. These books were produced by the department store and were given to visitors. For example,the  Jolly Book for Boys and Girls produced by John Wanamaker stores consists of a collection of songs, stories, poems and puzzles for children. The store used the booklet to advertise and market items to children. Also in this series are the International Correspondence Schools (ICS) booklets. The ICS was an educational institute established in 1891 in Scranton, Pennsylvania that provided correspondence and distance learning courses. Arranged by serial number, the booklets were written by personnel in sales and promotional departments at Marshall Field's; N.W. Ayer and Son, Inc; J.M. Hickerson, Inc.; Schwab and Beatty, Inc. Advertising Agency; JIT Harrison Advertising; Hugo Wagenseil and Associates, The May Company; Security and Mutual Life Insurance Company of New York; Kretschmer Advertising Agency; D'Arcy Advertising Agency; The Bresnick Company, Advertising Agency; faculty at various universities; and International Correspondence Schools staff. Each booklet provided a lesson in a certain area of advertising follwoed by an examination.

Series 13, Travel/Tourism, 1927-2007, consists of promotional materials from tourist destinations such as Colonial Williamsburg in Williamsburg, Virginia or the Circus World Museum in Wisconsin. Many of the materials are Christmas-related such as Santa's Land or relate to experiences for children.

Series 14, Tru-Vue, circa 1940s, consists of a Tru-Vue viewer and six rolls of stereoscopic filmstrip. Tru Vue was a company located in Rock Island, Illinois from 1931-1951. It manufactured stereoscopic filmstrips. The filmstrips were fed through a viewer, similar to a View-Master.

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Arrangement note

The collection is arranged into fourteen series.

Series 1, Advertisements, 1925, 1954, undated

Series 2, Articles/Newspaper clippings, 1922-2009 and undated

Series 3, Artwork/Drawings, 1952, 1966

Series 4, Buttons/Pins (souvenir), 1901-2009

Series 5, Certificates, 1975-1976

Series 6, Correspondence, 1928

Series 7, Department Stores, 1903-2001

Series 8, Design/Display Companies, 1890-2001

Subseries 1, Adler-Jones Company, 1947

Subseries 2, American Decorative Flower Company, Inc., undated

Subseries 3, Chance Manufacturing Company, Inc., 1975

Subseries 4, Chicago Artificial Flower Company, 1938-1939, 1951

Subseries 5, Eden Musee, 1892-1910 and undated

Subseries 6, Dennison Manufacturing Company, 1913-1956

Subseries 7, Display Sales, 2008 and undated

Subseries 8, Garrison-Wagner Company, 1949-1952, 1959

Subseries 9, Gasthoff's Display Service, Inc., 1937-1938, 1956

Subseries 10, General Electric, 1931, 1938, 2000

Subseries 11, D. Glosser and Associates, Inc., undated

Subseries 12, Hamberger Displays, Inc., 1989., 1997-1998, 2001

Subseries 13, Intamin AG (observation towers), undated

Subseries 14, International Register Company, 1931

Subseries 15, Heinrich Mark, undated

Subseries 16, Maytag Parade Floats and Moving Displays, [1938?]

Subseries 17, Roberto Meluzzi, undated

Subseries 18, Messmore & Damon, 1890-1960s

Subseries 19, Modern Art Studios, circa 1920s

Subseries 20, Motion Machines, Inc., undated

Subseries 21, Phoenix Decorating Company, 2006-2010

Subseries 22, Pinfari, undated

Subseries 23, Pittsburgh Display Advertising, Inc., 1952

Subseries 24, S.B. Ramagosa and Sons, 1974

Subseries 25, Rubies Costume Company, Inc., 2000

Subseries 26, Schack's Artificial Flower Company, 1922

Subseries 27, Anton Schwarzkopf, undated

Subseries 28, Sherman Display Guide, 1942

Subseries 29, Vaughan's, Inc., 1950s, 1992 and undated

Subseries 30, Venture Ride Manufacturing, Inc., 1975

Subseries 31, Victory Corporation, 1978-2000

Series 9, Parade Programs, 1909-2009

Series 10, Photographs, 1877-2009

Subseries 1, Parades, 1877-1980s

Subseries 2, Window Displays, circa 1930s-2000s

Subseries 3, Miscellaneous, 1935-1965 and undated

Subseries 4, Slides, 1948-1976

Subseries 5, Lantern Slides, undated

Series 11, Postcards, 1909-1973 and undated

Series 12, Publications, 1938-1989

Subseries 1, Amusement Business, 1962-1967

Subseries 2, Chicago Railroad Fair Official Guide Book, 1948

Subseries 3, Commercial Christmas Decor, 2001-2002

Subseries 4, The Fellow Worker (Jordan Marsh Company), 1928 December

Subseries 5, Good Year News (Good Year Tire and Rubber Company), 1962 November

Subseries 6, The Holiday Messenger, 1891-1892

Subseries 7, The Hudsonian (J. L. Hudson Company), 1937-1954

Subseries 8, International Correspondence Schools, 1946-1956

Subseries 9, Jolly Book for Boys and Girls (John Wanamaker and Company), 1929-1931

Subseries 10, Koester School Year Book, [circa 1920s?]

Subseries 11, Signs of the Times (National Journal of the Advertising Display), 1953 January

Subseries 12, Sparks (R.H. Macy and Company), 1938-1947

Subseries 13, Store Chat (Strawbridge and Clothier), 1949, 1951, 1957

Subseries 14, Time Magazine, 1948 December 27

Subseries 15, Tourist Attractions and Parks, 1989 February

Subseries 16, Childrens Souvenir Books, 1926-2003 (bulk 1920s)

Series 13, Travel/Tourism, 1927-2007

Series 14, Tru-Vue, circa 1940s

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Related Materials

Related Archival Materials note

Materials held in the Archives Center, National Museum of American History

Messmore & Damon Company Records, 1930s-1990s (AC0846)

Landy R. Hales Papers, 1908-1969 (AC0906)

Hudson-Fulton Celebration Photograph Album, 1909 (AC1149)

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Physical Characteristics and Technical Requirements note

Gloves must be worn when handling unprotected photographs, negatives, and slides.

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Bibliography

Lehman Brothers Collection, Harvard Business School, Baker Library, Historical Collections (http://www.library.hbs.edu/hc/lehman/chrono.html?company=macy_credit_corp) (accessed August 9, 2012)

Bird, William L. Holidays on Display. New York: Princeton Architectural Press, 2007.

"Eden Musee Faces Bankruptcy," New York Times, June 8, 1915.

Kobler, John. "Where Are they Now? The Pride of the Eden Musee," New Yorker, November 20, 1943.

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Collection Inventory

 Series 1: Advertisements, 1925, 1954
Box Folder

J.L. Hudson Company Department Store (Chrysler Corporation), 1954

 1 1

Marshall Field's, 1925, undated

 1 2

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 Series 2: Articles/Newspaper Clippings, 1922, 1937, 1986, 1995, 2009

 Box
7 		Folder
27 		Map-case
9 		Drawer
15 		Folder
1

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 Series 3: Artwork/Drawings, 1952, 1966

Bamberger's Thanksgiving Day Parade, 1952
Map-case Drawer Folder

NBC Peacock Float (Tournament of Roses Parade), 1966 July

 9 15 1

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 Series 4: Pins (souvenir), 1901-2009
Box

Street Fair, Wheeling, West Virginia, 1901

 11

Hudson-Fulton Celebration, 1909

 11

Minnesota Territorial Centennial, St. Paul Winter Carnival, 1949

 11

Frosty Frolic, St. Paul Winter Carnival, 1955

 11

Showland of Snowland, St. Paul Winter Carnival, 1956

 11

Winter Wizardry, St. Paul Winter Carnival, 1957

 11

Cool Capers, St. Paul Winter Carnival, 1959

 11

75th Anniversary, St. Paul Winter Carnival, 1961

 11

Macy's Make a Wish Foundation, 2009

 11

I'm a Parade Volunteer Are You?, undated

 11

Sterling Linder Davis, Merry Christmas, undated

 11

So This is May Day at the May Company, undated

 11

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 Series 5: Certificates, 1976
Box Folder

Macy Credit Corp (RM 789 to RM 798), 1976

 1 3

Macy Credit Corp (RV 1371), 1976

 1 4

Macy Credit Corp (RU 1940-RU 1947), 1976

 1 5

Macy Credit Corp (RV 4069-RV 4077), 1975

 1 6

Macy Credit Corp (RX 1099-RX1106; RX1133), 1975

 1 7

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 Series 6: Correspondence, 1928
Box Folder

Tournament of Roses/Portland Rose Festival, 1928

 1 8

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 Series 7: Department Stores, 1890-2001
Box Folder

Lit Brothers, 1963

 1 9

Marshall Field's, 1933, 1941, 2001

 1 11

R.H. Macy and Company, Inc., 2000s, [1940s?]

 1 10

Miller & Rhoads, 1957

 1 12

Sears Roebuck and Company, 1933, undated

 1 13

Selfridge and Company, 1937 May

 1 14

Strawbridge and Clothier, 1948

 1 15

John Wanamaker, 1903-1959, [2001?]

 1 16
Map-case Drawer Folder

Watt & Shand, Santa's Headquarters board game (Lancaster, Pennsylvania), undated

 9 15 1
Box Folder

Woodward and Lothrop (Washington, D.C.), 1995

 1 17

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 Series 8: Design/Display Companies, 1890-2010

 Subseries 1: Adler-Jones Company, 1947

 Box
8 		Folder
2

 Subseries 2: American Decorative Flower Company, Inc., undated

 Map-case
9 		Drawer
15 		Folder
1

 Subseries 3: Chance Manufacturing Company, Inc., 1975

 Box
1 		Folder
18

 Subseries 4: Chicago Artificial Flower Company, 1938-1939, 1951

 Box
1 		Folder
19

 Subseries 5: Eden Musee, 1892-1910, undated

 Box
1 		Folder
20

 Subseries 6: Dennison Manufacturing Company, 1913-1956
Box Folder

Dennison Manufacturing Company, 1933-1956, undated

 2 2

Dennison Manufacturing Company, 1913-1929


    Map-case Drawer Folder
Mixed materials   9 15 1
    Box Folder
Mixed materials   2 1

 Subseries 7: Display Sales, 2008, undated

 Box
2 		Folder
3

 Subseries 8: Garrison-Wagner Company, 1949, 1952, 1959

 Box
8 		Folder
3

 Subseries 9: Gasthoff's Display Service, Inc., 1937-1938, 1956

 Box
2 		Folder
4

 Subseries 10: General Electric, 1931, 1938, 2000

General Electric (display service), 1931

 Box
2 		Folder
5

General Electric, 1938, 2000

 Box
2 		Folder
6

 Subseries 11: D. Glosser and Associates, Inc., undated

 Box
2 		Folder
7

 Subseries 12: Hamberger Displays, Inc., 1989, 1997-1998, 2001

 Box
2 		Folder
8

 Subseries 13: Intamin AG (observation towers), undated

 Box
2 		Folder
9

 Subseries 14: International Register Company, 1931

 Box
2 		Folder
10

 Subseries 15: Heinrich Mack, undated

 Box
2 		Folder
11

 Subseries 16: Maytag Parade Floats and Moving Displays, [1938?]

 Box
2 		Folder
12

 Subseries 17: Roberto Meluzzi, undated

 Box
2 		Folder
13

 Subseries 18: Messmore and Damon, 1890-1960s
Box Folder

Maine Centennial Official Program (list of floats), 1890-1920

 2 14

Trade literature, 1920-1929

 2 15

"Fifty Million Years Ago," (Dolores the Dinosaur), 1931 September

 2 16

Chicago World's Fair (Torture Chamber Exhibit), 1933-1934

 2 17

Chicago World's Fair (Robot Cow), 1933-1934

 2 18

Chicago World's Fair (The World a Million Years Ago), 1933

 3 1

Product literature, 1930-1998

 2 2

New York World's Fair (The World of Tomorrow), 1939-1940

 3 3

Images of Messmore & Damon work (copies), 1960s

 3 4
Map-case Drawer Folder

Kiddie Land Park attractions (poster), undated

 9 15 1

Tiny Tot Town (poster), undated

 9 15 1

Under the Big Top (poster), 1945

 9 15 1

New York World's Fair, P.T. Barnum's American Museum, undated

 9 15 1

 Subseries 19: Modern Art Studios, circa 1920s

 Box
3 		Folder
5

 Subseries 20: Motion Machines, Inc., undated

 Box
3 		Folder
6

 Subseries 21: Phoenix Decorating Company, 2006-2010

 Box
3 		Folder
7

 Subseries 22: Pinfari, undated

 Box
3 		Folder
8

 Subseries 23: Pittsburgh Display Advertising, Inc., 1952

 Box
3 		Folder
9

 Subseries 24: S.B. Ramagosa and Sons, 1974

 Box
3 		Folder
10

 Subseries 25: Rubies Costume Company, Inc., 2000

 Box
3 		Folder
11

 Subseries 26: Schack's Artificial Flower Company, 1922

 Box
3 		Folder
12

 Subseries 27: Anton Schwarzkopf, undated

 Box
3 		Folder
13

 Subseries 28: Sherman Display Guide, 1942

 Box
3 		Folder
14

 Subseries 29: Vaughn's, Inc., 1950s, 1992, undated

 3 15

 Subseries 30: Venture Ride Manufacturing Inc., 1975

 Box
3 		Folder
16

 Subseries 31: Victory Corporation, 1978-2002

 Box
3 		Folder
17

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 Series 9: Parade Programs, 1909-2009
Box Folder

Endicott Johnson Corporation Parade, circa 1930s

 3 18

Firemen's National Annual Labor Day Parade and Celebration, 1931 September 7

 3 19

Hudson-Fulton Celebration, 1909

 3 20

Mardi Gras Parade (New Orleans), 1968

 4 1

Minneapolis Aquatennial, 1950

 4 2

Orange Bowl, 1996 December

 4 3

Peony Festival (Van Wert, Ohio), 1955 June 8

 4 4

Seafair (Seattle, Washington), 1964

 4 5

Tournament of Roses (program), 1912

 4 6

Tournament of Roses (program), 1939

 4 7

Tournament of Roses (program), 1950, 1952-1954

 4 8

Tournament of Roses (program), 1955-1956, 1958

 4 9

Tournament of Roses (program), 1961

 4 10

Tournament of Roses (ephemera), 1932-2009

 4 11

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 Series 10: Photographs, 1877-2000

 Subseries 1: Parades, 1877-1980s
Box Folder

Industrial Parade (Philadelphia, Pennsylvania), 1877

 9 1

Los Angeles, California, Parade with President McKinley, circa 1897-1901

 9 2

Minnesota Flour (Lester Prairie, Minnesota), 1908

 9 3

Second Signal Service (Camp Travis, Texas), 1921 November

 9 4

Birchwood Beagle Kennels parade float (Riverside, Iowa), 1925 July 4

 9 5

Farms for Sale (Ohio), circa 1925

 8 3A

Commercial News (Danville, Illinois), 1926 September 30

9 6

R. H. Macy Christmas Parade (New York, New York), 1926 November 26

 9 7

Fourth of July (Sparrows Point, Maryland), 1928 July 4

 8 4

New Bedford Milk Dealers Association, 1933 October 7

 9 8

Blackduck, Paul Bunyan's Playground, 1938 February

 9 9

Bridgeport, Connecticut, circa 1940s

 9 10

Orange Blossom Festival (California?), circa 1940s

 9 11

Parade at Coney Island, New York, circa 1940s

 9 12

Thanksgiving Day Parade (unidentified location), 1946 November 20

 9 13

Milwaukee Labor Day Parade, 1951

 8 9A

[New York City parade?], 1951

 9 14

Tournament of Roses Parade, 1956

 8 10

Tournament of Roses Parade, 1956 December 7

 9 15

Tournament of Roses Parade, 1957

 8 11-12

New York City, 1959

 9 16

Tournament of Roses Parade, 1960

 8 13

Smokey the Bear and Miss Fire Prevention (New York), circa 1962

 9 17

Tournament of Roses Parade, circa 1960s

 8 14

Northern Indiana Steel Supply Company, Inc. float, 1960s

 9 18

Tournament of Roses Parade (Pasadena, California), circa 1970s

 9 19

Tournament of Roses Parade (working images for television camera staff), circa 1980s

 4 12A

Parade floats (West Virginia?), 1970s

 9 20

All America Parade (Disney World, Florida), 1987

 9 21

Chair Factory (Massachusetts), undated

 10 1

Tournament of Roses Parade (Pasadena, California), undated

 10 2

Miscellaneous parade floats (unidentified), undated

 10 3

Messmore & Damon, 1933, undated

 10 4

Balloons in parades, circa 1930s

 10 5

 Subseries 2: Window Displays, circa 1930s-2000s
Box Folder

Strawbridge's A Christmas Carol, undated

 10 6

Old King Cole Displays, Inc., [circa 1940s?]

 11 1

Theodore Roosevelt trunk (pail?)

 11 2

B. Altman (New York, New York), 1962

 11 3

Woodward and Lothrop (Washington, D.C.)

 11 4

Eden Musee (Coney Island, New York), circa 1930s

 11 5

Watt Renew & May Department Store, Roanoke, Virginia, undated

 8 16

Lit Brothers Enchanted Christmas Village, 2006

 4 12

Unidentified, undated

 11 6

 Subseries 3: Miscellaneous, 1935-1965, undated
Box Folder

Harold G. Messmore demonstrating animated papier-mache figures in his firm's showroom, Messmore & Damon Company, circa 1935

8 5

Reindeer relax in kitchen, Cozy Cottage Cloud, Marshall and Field Company, 1948

 8 6

Floor plan for the living room of the Cozy Cottage Cloud, Marshall and Field Company, 1948

 8 7

Cozy Cottage Cloud, Marshall and Field Company, 1948

 7 8

Penguin drive-in and snack bar, Cozy Cottage Cloud, Marshall and Field Company, circa 1950

 8 9

Isabella Coleman (float designer and builder), 1965

 8 15

Unidentified, undated


    Box Folder
Photos   10 7
    Box Folder
Photos   8 17

 Subseries 4: Slides, 1948-1976
Box

Tournament of Roses Parade (Pasadena, California), 1948 January

 12

Apple Blossom Parade (St. Joseph, Missouri), 1950-1951

 12

Tournament of Roses Parade (Pasadena, California), 1954

 12

German Parade (New York, New York), 1959

 12

Schenectady, New York, 1950s

 12

Tournament of Roses Parade (Pasadena, California), [1960s?]

 12

Seafair (Seattle, Washington), [circa 1960s?]

 12

Hargrove, Inc. Parades (Washington, D.C.), 1953, 1976, undated

 12

Marshall Field, Night Before Christmas (Chicago, Illinois ), undated

 12

Nela Park, Ohio, undated

 12

Wax Museum (Williamsburg, Virginia), undated

 12

 Subseries 5: Lantern Slides, undated
Box

3, Field of flowers, undated

 14

4, Field of flowers, undated

 14

5, Lily pads, undated

 14

17, Man standing by shrubbery, undated

 14

18, Apple floral arrangement, undated

 14

18, Decorating float, undated

 14

21, Unidentified people standing in front of home, undated

 14

30, Decorating float, undated

 14

31, Decorating float, undated

 14

33, Interior view of [living room?], undated

 14

Unidentified landscape, undated

 14

Flower, undated

 14

Decorating float, undated

 14

Decorating float, undated

 14

Decorating float, undated

 14

Decorating float, undated

 14

Decorating float, undated

 14

Return to Table of Contents »

 Series 11: Postcards, 1909-1973
Box

Vaughan's, Inc. (United States), 1952, 1958, 1959

 13

Tournament of Roses Parade (Pasadena, California), 1907, 1913, 1920, 1923, 1957, undated

 13

Mardi Gras (New Orleans, Louisiana), circa 1960s

 13

Miscellaneous (United States), 1909-1973, undated

 13
Box Folder

La Fiesta de Los Angeles, Billion Dollar Electrical Pageant, 1931

 4 13

Motion Picture Electrical Pageant (Hollywood, California), 1932

 4 14

Tournament of Roses (Pasadena, California), 1949

 4 15

Tournament of Roses (Pasadena, California), 1950

 4 16

Tournament of Roses (Pasadena, California), 1951

 4 17

National Orange Show (San Bernardino, California), 1930

 4 18

Portland Rose Festival, Vehicle and School Children's Parade (Portland, Oregon), circa early 1900s

 4 19

Portland Rose Festival, Electric Parade (Portland, Oregon), circa 1900s

 4 20

Williamsburg National Wax Museum, undated

 4 21

Return to Table of Contents »

 Series 12: Publications, 1938-1989

 Subseries 1: Amusement Business (Billboard Publishing), 1962-1967

Box Folder

Amusement Business, 1962 December 22

4 22

Amusement Business, 1964 April 25

4 22

Amusement Business, 1967 December 30

4 22

 Subseries 2: Chicago Railroad Fair Official Guide Book, 1948

Box
4 		Folder
23

 Subseries 3: Commercial Christmas Decor (Edgell Communications), 2001-2002

Box
4 		Folder
24

 Subseries 4: The Fellow Worker (Jordan Marsh Company), 1928 December

4 25

 Subseries 5: Good Year News (Goodyear Tire and Rubber Company), 1962 November

Box
4 		Folder
26

 Subseries 6: The Holiday Messenger, 1891-1892

Box
8 		Folder
18

 Subseries 7: The Hudsonian (J.L. Hudson Company)

Box Folder

The Hudsonian, 1937 March

4 27

The Hudsonian, 1938 April

4 27

The Hudsonian, 1944 April

4 28

The Hudsonian, 1945 September

4 28

The Hudsonian, 1947 December

4 28

The Hudsonian, 1951 November

5 1

The Hudsonian, 1952 April

5 1

The Hudsonian, 1952 May

5 1

The Hudsonian, 1952 October

5 1

The Hudsonian, 1952 November

5 1

The Hudsonian, 1953

5 2

The Hudsonian, 1954 February

5 3

The Hudsonian, 1954 April-1954 July

5 3

The Hudsonian, 1954 December

5 3

 Subseries 8: International Correspondence Schools
Box Folder

2410, Advertising Department Management, 1950

 5 4

3374-1, General Advertising Campaigns, 1950

 5 4

5565 A-2, Business Mathematics, 1954

 5 4

5573 A, Window and interior Display, 1952

 5 5

5573 B, Window and Interior Display, 1952

 5 5

5720, Outdoor and Transportation Advertising, 1946

 5 5

5721-1, The Advertising Agency, 1956

 5 6

5729, Radio Broadcast Advertising, 1946

 5 6

5932-1, Advertising as a Business Force, 1955

 5 6

5975 A, Visualizing Layout, 1953

 5 6

5975 B, Visualizing the Layout, 1954

 5 6

6000 A-2, Department Store Advertising, 1955

 5 6

6000 B3, Department Store Advertising, 1955

 5 7

6001-3, Advertising letters, 1955

 5 7

6007, Business Paper Advertising, 1949

 5 7

6010-1, Magazine Advertising, 1956

 5 7

6034-1, Advertising Type Data, 1949

 5 7

6035-1, Engraving and Printing Methods, 1955

 5 7

6038 A-3, Retail Advertising, 1955

 5 8

6038 B-2, Retail Advertising, 1949

 5 8

6039-1, Mail Order Advertising, 1955

 5 8

6047-1, Entering the Advertising Field, 1955

 5 8

6067-1, Newspaper Advertising, 1949

 5 8

6077, Editing and Proof-Reading, 1949

 5 8

6115 A-1, Public Relations, The Why and Where of Public Relations, 1954

 6 1

6115 B-2, Public Relations, The What and How of Public Relations, [1954?]

 6 1

6133-1, Advertising Production Management, 1951

 6 1

6147-1, Advertising Research and Testing, 1956

 6 1

6219, Selling Your Ideas, 1955

 6 1

Structure of the Advertising Agency Business (American Association of Advertising Agencies), 1951

6 2

 Subseries 9: Jolly Book for Boys and Girls (John Wanamaker and Company)

Box Folder

Jolly Book for Boys and Girls (two copies), 1929 July

6 3

Jolly Book for Boys and Girls, 1929 September

6 3

Jolly Book for Boys and Girls, 1930 March

6 4

Jolly Book for Boys and Girls, 1930 September

6 4

Jolly Book for Boys and Girls, 1930 November

6 4

Jolly Book for Boys and Girls, 1931 July

6 4

 Subseries 10: Koester School Year Book , [circa 1920s?]

Box
6 		Folder
5

 Subseries 11: Signs of the Times (National Journal of Advertising Display), 1953 January

Box
6 		Folder
6

 Subseries 12: Sparks (R.H. Macy and Company), 1938-1947

Box Folder

Sparks, 1938 December

6 7

Sparks, 1942 November

6 7

Sparks, 1942 December

6 7

Sparks, 1944 February

6 8

Sparks, 1946 May

6 8

Sparks, 1946 June

6 8
Box Binder

Sparks, 1946 September-October

6 8
Box Folder

Sparks, 1946 November

6 8

Sparks, 1946 December

6 8
Binder Folder

Sparks, 1947 January

6 9
Box Folder

Sparks, 1947 February

6 9

Sparks, 1947 March

6 9

Sparks, 1947 May

6 9

Sparks, 1947 June

6 9

 Subseries 13: Store Chat (Strawbridge and Clothier), 1949, 1951, 1957

Box Folder

Store Chat, 1949 December

6 10

Store Chat, 1951 December

6 10

Store Chat, 1957 April

6 10

 Subseries 14: Time Magazine, 1948 December 27

Box
6 		Folder
11

 Subseries 15: Tourist Attractions and Parks, 1989 February

Box
6 		Folder
12

 Subseries 16: Childrens Souvenir Books, 1926-2003 (bulk 1920s)
Box Folder

Adventuring Thro' Venture Village (John Wanamaker), 1928

6 13

Charlie and the Chocolate Factory (Marshall Field's), 2003

 6 14

hristmas Carols with the Wanamaker Organ (John Wanamaker), 1925

6 15

Hortense the Kitten with the Magic Lacy Collar (J.L. Hudson Company), 1929

6 16

Little One's Fairy Tales (Allen's Department Store, Germantown, Pennsylvania), undated

7 1

Magic Toyland (J.C. Penney Company, Inc.), 1931

6 17

Rudolph The Red-Nosed Reindeer (Montgomery Ward & Company, Inc.), 1939

7 2

Santa Claus Visits Fairyland (J.L. Hudson Company), 1926

7 3

Santa's Circus (Miller and Paine Department Store), 1948

6 18

Santa Claus Special (Jordan Marsh Company), undated

6 19

Santa Has a Circus, It's Christmas Time at A.M. and A's (Adam, Meldrum and Anderson Company, Buffalo, New York), 1938

7 4

Santa's Own Book (Adam, Meldrum and Anderson Company, Buffalo, New York), undated

7 5

Santa's Own Storybook (Kresge Department Store), undated

7 6

Return to Table of Contents »

 Series 13: Travel/Tourism, 1927-2007
Box Folder

Circus World Museum Library (Baraboo, Wisconsin), 1973

 7 13

Country Club Plaza (Kansas City, Missouri), [1950?]

 8 19

The Elfun Society (General Electric), undated

 7 7

Enchanted Colonial Village (Philadelphia, Pennsylvania), 1989

 7 10

Enchanted Colonial Village (Philadelphia, Pennsylvania), 2002

 7 8

The Fair of the Iron Horse (Baltimore and Ohio Centenary Exhibition), 1927 October

 7 9
Map-case Drawer Folder

Freedom Land (New York), 1960, undated

 xx xx 1
Box Folder

May Company at Lakewood (Long Beach, California), undated

 7 11

National Christmas Center (Paradise, Pennsylvania), undated

 7 12

National Wax Museum, 1959-2004

 7 15

Nela Park (Cleveland, Ohio), circa 1960s

 7 16

Northland (Detroit, Michigan), undated

 7 17

Parthenon (Nashville, Tennessee), undated

 7 14

Radio City Music Hall (New York City), 2007

 7 18

Santa's Land (Putney, Vermont), undated

 7 19

Santa's Village (Jefferson, New Hampshire), undated

 7 20

Santa's Workshop (Wilmington, New York), undated

 7 21

Shenandoah Caverns (Shenandoah Caverns, Virginia), undated

 7 22

Storybook USA (Addition, Illinois), undated

 7 23

Storyland (Glen, New Hampshire), 1994

 7 24

Storytown U.S.A. (Lake George, New York), undated

 7 25

Williamsburg, Virginia, 1951-1954

 7 26

Return to Table of Contents »

 Series 14: Tru-Vue, circa 1940s
Box

Tru-Vue viewer, circa 1940s

 15
Box item

217, Ringling Brothers Circus film roll

 15 1

224, Santa's Workshop (Girls) film roll

 15 2

229, The World A Million Years Ago film roll, undated

 15 3

1308, The Ice Follies film roll, undated

 15 4

1531, Rome, Italy, undated

 15 5

Depth Photography, undated

 15 6

Return to Table of Contents »