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ESTELLE ELLIS COLLECTION, 1944-1994
#423

(20 cubic feet: 23 DB, 19 O/S)

by: Sarah Allen, Vanessa Broussard-Simmons, Anne Holcomb,
Anne Jones, Mimi Minnick, and Jennifer Snyder, May 2002

Biography

For more than fifty years, Estelle Ellis has advised American magazines, corporations, universities, and other institutions on the changing face of American society: its demographics, its social structures, its values. She has helped these institutions to understand social change and to address to the needs and interests of their diverse customers, audiences, and constituencies. Her work has spanned a period of significant social and economic change affecting women’s lives and expectations. These shifts are apparent in her pioneering work for Seventeen, Charm, Glamour and House & Garden magazines and with corporate clients including Kimberley-Clark Corp., Evan-Picone, and the Carter Hawley Hale group of department stores.

Ms. Ellis was born in New York and graduated from Hunter College in Manhattan in 1940. After several short-term jobs, her career began in earnest with the launch of Seventeen magazine in 1944. Seventeen was the first magazine to identify young girls as an economically viable market. Ellis combined emerging techniques in market research with a strong marketing and design sense to awaken advertisers to this new market. To personalize the research data, she created "Teena," a fictional character who spoke for her age group and symbolized the typical Seventeen reader.

In 1950, Ms. Ellis helped to launch another groundbreaking publication, Charm, the first magazine to position working women as a separate market segment. To persuade advertisers to address this group, she distilled the market research into a series of publications entitled "Interview." The "Interview" and "Teena" reports commissioned by Ms. Ellis were among the first market research studies to establish teenage girls and working women as distinct and economically powerful markets.

In 1958 Estelle Ellis formed her own creative marketing firm, Business Image, Inc., dedicated -- in her words -- "to helping business understand the impact of social change on business trends." Magazines continued to be important clients, especially Conde Nast’s, Glamour (which incorporated Charm) and House and Garden. For two decades Ms. Ellis worked closely with their editors to keep them abreast, in her words, of "shifting consumer markets, values, and lifestyles." She also advised them on how to convey the relevance of their publications and the consuming power of their readers to the magazine’s advertisers. Ms. Ellis took on smaller projects for other Conde Nast publications including Bride (late 1960s) and Vogue (early 1970s). Other publishing industry clients included the Girl Scouts of America’s American Girl magazine (early 1960s), Better Homes and Gardens (primarily 1980s), Elle (late 1980s).

The list of Ms. Ellis’ clients outside publishing also is long and impressive. Ms. Ellis’ work for Kimberly-Clark in the late 1960s and early 1970s is of particular note. In addition to recommending new products for the firm, she guided the development of its Life Cycle Center, a resource for women of all ages headed by a professional education director. Other Business Image, Inc., clients included Evan-Picone, Yves Saint-Laurent Fragrances, and the Jos. Schlitz Brewing Company. For some thirty years, beginning in the mid-1960s, Ms. Ellis provided a wide range of professional services for New York’s Fashion Institute of Technology.

Scope and Content

Of note to researchers with interest in teen magazines will be Ms. Ellis’ work on Design for Living, which was the precursor to Seventeen magazine.

Among the distinctive materials in the collection are promotional items developed for Seventeen and Charm magazines. Designed to be informative and attention-getting, these materials used creative techniques to highlight uniquely female qualities and concerns of the magazines’ readers. In one instance, price guides seem to be handwritten in the form of a shopping list on a paper bag example and, in another, press releases were tied in ribbon like a bundle of love letters. For students of marketing and design, as well as for historians interested in women's history and consumer culture, materials such as this will a valuable resource.

The client files document the range of professional services Ms. Ellis and Business Image, Inc. delivered to clients. These included market research reports and other business strategy documents. Ms. Ellis also produced advertisements and promotional and marketing materials. Ms. Ellis’ innovative marketing and design sense is evident through the collection.

The collection is arranged in two (2) series:

Series 1: CLIENT FILES, 1942-1994

Within this series the materials are arranged alphabetically by client name, and thereunder by type of material and, generally, by date. This single client list includes those for whom Ellis worked as an employee as well as clients of Business Image, Inc. Some of the client materials were originally organized by Ms. Ellis and her late husband, Samuel Rubinstein, into seventeen oversized scrapbooks. These have been disassembled for ease of organization and access. A xerographic copy of each scrapbook was made to preserve a record of the original arrangement of the materials, and for ready reference.

Series 2: BUSINESS MATERIALS, 1953-1994

Subseries A: Business Image, Inc. Slides, n.d.

Slides were kept in original order when transferred from the slide boxes to the sleeves.

Subseries B: Speeches and Articles, 1953-1994, n.d.

Speeches and articles written by or for Estelle Ellis and her various clients.

Subseries C: Greeting Cards, 1960s-1990s

Greeting Cards sent to Business Image, Inc. clients.

Subseries D: Awards, 1962

Subseries E: Film and Video, 1979-1986, n.d.

Provenance

The collection was donated to the Archives Center by Ms. Ellis in 1992 and 2000.

Related Collections

Researchers interested in contemporary advertising targeted specifically at women and girls should also consult the Cover Girl Advertising Collection, 1959-1990; the Campbell Soup Advertising Collection, 1904-1989; the Nike Advertising Collection, 1976-1992 (especially the development of the women’s campaign), and the Maidenform Collection, 1922-1997. These collections include print advertisements, television commercials, videoscripts, market research, and oral history interviews documenting the creation and development of these brands. They are particularly strong in documentation for the post-World War II decades. Other visual representations of women’s changing roles in society can be found in the Warshaw and Ayer Collections, which include advertisements, marketing and promotional materials dating from the eighteenth century through the 1970s.

Container List

Box

Folder

 
   

Series 1: CLIENT FILES, 1942-1994

   

American Girl Magazine (Girl Scouts of the U.S.A.)

1

1

Proposal, 1960

 

2

Women’s Wear Campaign, 1962

 

3

Direct Mail Campaign, 1961

 

4

Estelle Ellis Speech, May 16, 1961

 

5

Annual Fashion and Merchandising Subteen Clinic Program, May 1961

 

6

Press Clippings

 

7

Annual Fashion and Merchandising Subteen Clinic Program, May 1962

 

8

Subteen Survey

 

9

American Girl, August 1961

20

5

Braille Edition: American Girl, October 1962

1

10

Eye on the Girl

 

11

Eye on Publicity

 

12

Eye on Subteen Departments

 

13

Eye on Subteen Resources

 

14

"Food for Fun: American Girl Magazine Guide to Good Cooking" by Betty Hosmer Miller

 

15

Promotional Items

 

16

Envelopes

20

1-2

Advertisements Aimed at Advertisers, early 1960s

27

1

Trade Advertisements, early 1960s

 

2

"American Girl News: The Merchant’s Fall Newscaster," May 1961

20

3

Promotion for Advertisers, n.d.

 

4

American Girl/Girl Scouts Envelopes and "Measuring Stick," ca. 1962

   

ARA Services, Inc.

2

1

ARA/Slater School and College Services [food management service], n.d.

   

AT&T

 

2

Proposed Content for At&T Mini-Magazine

 

3

Trimline Sales Promotion Program

   

Better Homes & Gardens Magazine (Meredith Corp.)

27

3

Marketing and Promotional Materials, 1970

33

1-8

Advertisement Layouts, n.d.

2

4-5

Advertisement Copy

27

4-5

Trade Advertisements, 1980

2

6

Better Homes Foundation Homeless Ad, June 9, 1988

 

7

Marketing and Positioning Program, October 2, 1987

 

8

Image Advertising Campaign, 1988-1989, April 25, 1988

 

9

Slides and Script for Sales Meeting, March 3, 1988

2

10

Slides

   

Bobbie Brooks Corporation

20

6

Marketing and Promotional Items, including advertisements aimed at the trade, ca. 1980s

   

Princess Marcella Borghese (Revlon, Inc.)

2

11

Letterhead and envelope

 

12

Promotional materials directed at other companies

 

13

Princess Marcella Borghese - Harry J. Doyle

 

14

A Proposal for The Princess Marcella Borghese Advertising Program

20

7

Marketing and Promotional Items, including Italian advertisement

27

6

Advertisements and Promotional Material

   

Bride’s Magazine (Condé Nast)

3

1

Trade Literature

27

7-8

Trade Advertisements, 1968

3

2

Advertising Proposal, March 17, 1969

 

3

Advertising Proposal, 1970

   

The Broadway Stores (Carter Hawley Hale)

 

4

The Broadway Children’s Presentation, June 30, 1977

 

5

Advertisements and mock-ups

33

9

Newspaper Advertisements

 

10-12

Advertisements

34

1-4

Advertisement Layouts

3

6

Slides

 

7

Proposal for Broadway Special Event Concepts for Summer 1984, August 3, 1983

 

8

Broadway Positioning Ad Campaign, 9/18-28/77

   

Carter Hawley Hale

 

9

Slides and Script, Post-50 Market Workshop, November 25, 1986

 

10

Slides and Script, Young People’s Workshop, May 6, 1987

 

11

Business Image file on Carter Hawley Hale

   

Channel Home Centers

 

12

Business Image file on Channel Home Centers

27

9

Advertisements, n.d.

 

10

Logo Mock-up, n.d.

   

Charm Magazine (Street & Smith/Condé Nast)

3

13

Advertising proofs

 

14

Marketing materials

4

1

Marketing and promotional materials

 

2

Article Reprints

  • "Half A Million Women and Their Business Clubs"

  • "Why Women Work"

  • "Why is Household Help so Hard to Get?"

  • "Miracles for Women Who Work"

  • "What Are You Working For?"

  • "Today’s Husband/Today’s Father"

6

1

Promotional and Marketing Materials

6

2

Marketing Studies

20

8

Charm's "Fact File" (including "Working Women Market Story" and profiles of various professions), 1950

27

11-12

Marketing and Promotional Materials, 1950s

4

3

Marketing and Promotional Materials

6

3

Marketing and Promotional Materials

6

4

Promotional "Memos"

4

4

Lineage Report of Retail Advertising, 1950-1957

 

5

Charm Forum for the Woman Who Works Materials, 1955

 

6

Charm Magazine Paris Sketchpad/Portfolio, 1955, 1956

Sportwear Business Speech by Helen Valentine, Editor-in-Chief, 1956

 

7

Marketing and Promotional Materials

 

8

Marketing Material: Charm Magazine Store Tie-in Clip File

 

9

Promotion Plan: Selling: Spring, Summer, Fall, Holiday, 1957

5

1

Promotion Plan: Selling: Fall, 1954

Charm Eastern Edition Promotion Plan, 1957

 

2

Promotional Materials and Proof Advertisements: "Women Are Wonderful"

 

3

Promotional and Marketing Material

  • Helen Valentine’s speech to NRDGA Convention, January 11, 1954

  • Helen Valentine’s speech to the Jewelry Industry Council, January 25, 1953

  • Credit Charm: A Buyer’s Book Previewing Merchandise in the February 1951 Issue of Charm Magazine

  • Fashion Framework in Triplicate

 

4

New York Promotional Materials, 1955

 

5

Marketing Material

6

5

Marketing and Promotional Materials

5

6

Charm Travel Issue Promotional and Marketing Material

30

1

Marketing and Promotional Material

36

1

Photocopy of Scrapbook, 1951-?

 

2

Photocopy of Scrapbook, 1957-?

 

3

Photocopy of Scrapbook, 1955-?

 

4

Photocopy of Scrapbook, 1974-1975

6

6

Promotional Materials for Charm Travel Issues

5

7

"She Works In..." store tie-ins press

 

8

"She Works In..." store tie-ins promotional items

 

9

"She Works In..." store tie-ins city council resolutions

 

10

"She Works In..." store tie-ins management suggestions

 

11

"She Works In..." store tie-ins photographs

27

13

"She Works In..." Presentation Book: Seattle [1st book], ca. 1953

 

14

"She Works In..." pages, ca. 1955

28

1

"She Works In..." Presentation Book, ca. 1955

21

1

"Charm Made History in Cleveland," 1952 [a "She Works In..." promotion piece]

20

9

"Credit Charm," Promotion for Retailers, 1951

20

10

"Proof that Charm is a Fashion Magazine with Dimension" Promotional articles, 1952

21

2

"A Great Day for Charm" promotion, 1953

21

3-5

Promotional and Marketing Material, 1954, 1956, 1957

28

4

Promotional and Marketing Materials, n.d.

34

5

Promotion Plans for Retailers, 1950s

 

6

Local Promotions, 1952-1954

21

6

Charm Magazine Sales Strategy, Prepared for Leru Jewelry, ca. 1950s

34

7

Advertisements, 1950-1951

 

8-14

"Women Who Work" Advertisements, 1954-1957

28

2

Advertisements Aimed at Advertisers, 1956

 

3

Trade Advertisements, n.d.

5

12

"All Wrapped Up", Charm, August 1950

 

13

"All Wrapped Up", Charm, January 1952

 

14

"All Wrapped Up", Charm, January 1957

6

7

Charm, August 1950

 

8

Charm, January and December, 1952

   

Click Magazine (Triangle Publications)

21

7

Articles: Fashion, 1942-1944

 

8

Articles: Food, 1942-1944

 

9

Articles: Food [reprints], 1942-1944

 

10

Articles: War and Social Issues, 1942-1944

 

11

Article: What Kind of Women are the WAACS? (cover story), November 1942

 

12

Article: Passover, Spring 1943

 

13

Article: Try on a Hairdo Instead of a Hat! (cover story), April 1943

 

14

Article: Wedding Rings Gain Favor With Servicemen (cover story), July 1943

 

15

Article: Women’s Land Army (cover story), September 1943

 

16

Article: Fireside Fashions (cover story), November 1943

 

17

Article: Mother-Daughter Model Team (cover story), February 1944

   

Concept 90

7

1

Concept 90 Presentation

 

2

Proposal for a Prototype Concept 90 Store Environment, April 20, 1987

   

Condé Nast Publications, Inc.

28

5

Trade Advertisements, n.d.

   

Norman Davidson

7

3

Advertisements

28

6

Advertisements

7

4

Promotional Materials

   

Design for Living Magazine (Pentagon Pub. Co.)

 

5

"Pre-Vue" issue, September 1941

 

6-9

September - December 1941 issues

28

7

Trade Advertisements, 1941

   

East/West Network, Inc.

7

10

Marketing Strategy to Position E/W Network, May 17, 1982

A Magazine in the Making...From Then to Now!, December 10, 1982

East/West Network 1985/86 Marketing Strategy, July 31, 1985

 

11

Correspondence, 1982

 

12

Advertising and Sales Promotion Program, August 12, 1982

Advertising and Sales Promotion Program–1983-1984, May 24, 1983

Synthesis & Semantics of East/West Network’s Communications Program, September 16, 1982

Dial Magazine Positioning Strategy 1985-1986, August 13, 1985

 

13

Press Releases

 

14

Dial Magazine Trade Advertisements and Copy Text, 1984-85

28

8-9

Trade Advertisements, 1982-1985

29

1-3

Trade Advertisements, 1982-1985

7

15

Demographic Resources for Dial Magazine Education Campaign

 

16

Dial Magazines, October & November 1985

 

17

Dial Magazine slides

8

1

New Yorker magazine featuring East/West Network advertisement, November 8, 1982

 

2

United magazine featuring East/West Network advertisement, November 1982

 

3

Presentation Materials

 

4

Promotional Newsletters

 

5

Hotel Based Promotional Materials

 

6

Promotional Fliers

   

Elle Magazine (Elle Pub. Co.)

 

7

Elle’s Post-Launch Positioning, June 25, 1987

 

8

Speeches, 1987-1988

 

9

"Marketing Insights" newsletter, 1987-1988

 

10

"An Open Letter from the Publisher of Elle" and Proposal, 1987

 

11

Proposal for Business Image Elle Magazine Project, December 16, 1986

 

12

Speeches

 

13

Concepts and Proposals, December 1986-August 1988

 

14

Phrases and Copyline, 1987

 

15

Marketing materials

22

1

Marketing and Promotional Materials, 1988

 

2

Marketing Statements and Concepts, 1988

   

Evan-Picone, Inc.

8

16-17

Advertisements, 1963

29

4

Advertisements, 1963

8

18

Mailers, 1963

 

19

Hang Tags

 

20

"Spectator" newsletter, 1963

 

21

"Pursuit of Pleasure" Promotion Portfolio, Spring/Summer 1963

 

22

News Clippings, 1963

 

23

Press Release and Article Mentioning Business Image Project with Evan-Picone, 1963

   

Fashion Institute of Technology (F.I.T.)

9

1

Letterheads

 

2

"Expansion of a Dream" Report and Request, 1965

 

3

Certificates of Merit to Estelle Ellis and Business Image, Inc. from the Art Directors Club of New York, 1965

 

4-7

President’s Review, 1966-1969

29

5

Invitation and Program 21st Anniversary of F.I.T., May 1965

23

1

Invitation and Program, Patrons and Angels Gala, May 1966

 

2

"A Print Happening" Honoring the Patrons and Angels...," May 1967

 

3

"A Gotham Gala" Honoring Patrons and Angels...," May 1968

 

4

"A Present-Future Occurrence" in Celebration of the 25th Anniversary of F.I.T., May 1969

9

8

Promotional Material: "A One-of-a-Kind College in A One-of-a-Kind City," 1974

 

9

F.I.T. at 40, 1984

 

10

Fund-raising Brochure, 1987

24

1

Invitation, Brochure, Memo: Denim Fast Forward Exhibition, 1987

9

11

Positioning Proposal, 1984

 

12

Proposal for Involvement in the Conceptual Planning of the F.I.T. Fund-raising Awards Dinner, September 11, 1984

 

13

Fund-raising Correspondence, 1986

 

14

Fund-raising Correspondence, 1987

 

15

Fund-raising Correspondence, 1988-89

 

16

Fund-raising Correspondence, 1990-91

 

17

Summary of Fund-raising Proceeds from Awards Dinners, 1985-1992

9

18

Memos and Correspondence re: Dinner Honoring Edward L. Finklestein and R.H. Macy Co., 1985

23

5

Invitation, Program, and The New Yorker "Four Decades of Fashion." "One Person Makes a Difference" Dinner Honoring Edward L. Finklestein and R.H. Macy Co., 1985

9

19

Memos and Correspondence re: Dinner Honoring Liz Claiborne, 1986

23

6

Invitation, Program, and "The Reel Life of Working Women" Booklet. "One Company Makes the Difference" Dinner Honoring Liz Claiborne, 1986

9

20

Memos and Correspondence re: Dinner Honoring Marvin Traub, 1987

23

7

Invitation, Program, and "Fashion in Theater" Playbill Booklet. "One Person Makes a Difference" Dinner Honoring Marvin Traub, 1987

9

21

Memos and Correspondence re: Dinner Honoring John Pomerantz, 1988

22

3

Invitation, Program Folder, and "Working Woman: Breakthrough Women: Time Remembered Fashions of Fifty" Booklet. "One Person Makes the Difference" Dinner Honoring John J. Pomerantz, 1988

9

22

Memos and Correspondence re: Dinner Honoring The New York Times, 1989

22

4

Invitation, Program, and "Facets of Fashion in The New York Times"booklet. "One Newspaper Makes the Difference" Dinner Honoring The New York Times, 1989

22

5

The New York Times section/article: "Op-Ed at 20," September 30, 1990

10

1

Memos and Correspondence re: Dinner Honoring Saks Fifth Avenue, 1990

22

6

Invitation and Program. "One Store Makes the Difference" Dinner Honoring Saks Fifth Avenue, 1990

10

2

Memos and Correspondence re: Dinner Honoring Condé Nast Magazines, 1991

22

7

Invitation, Programs, and Booklet. "The Magazines That Make a Difference" Dinner Honoring Condé Nast Magazines, 1991

10

3

Memos and Correspondence re: Dinner Honoring Annette Green and the International Fragrance Industry, 1993

22

8

Invitation, Program, New York Magazine Booklet, and Women’s Wear Daily article (10/23/93). "One Person Makes the Difference"Dinner Honoring Annette Green and the International Fragrance Industry, 1993

10

4

Memos and Correspondence re: 50th Anniversary Awards Dinner, 1994

24

2

Invitation, Program, Booklet. "A Night of Triple Tribute: One College Makes the Difference; One Store Makes the Difference; One City Makes the Difference" 50th Anniversary Awards Dinner honoring, F.I.T., Bergdorf Goodman, and New York City, 1994

10

5

F.I.T. Mission Statement Review, 1994

24

3

"F.I.T. 50th Anniversary Edition of the LookBook, 1994"

   

Glamour Magazine (Condé Nast)

10

6

Recommended Advertising and Sales Promotion Program, n.d.

 

7

Glamour, September 1961

 

8

Glamour, September 1962

 

9

Glamour, February 1963

24

4

Glamour College Issue Promotional Book, 1961

10

10

Glamour In Fact: A Statistical Portrait of a Magazine and a Market of Merit–Prepared for Those Who "Measure" Media!, 1962

 

11

Glamour In Fact: A Portrait of a Magazine and a Market of Merit–Prepared for Those Who "Measure" Media!, 1964

 

12-13

Marketing and Promotional Materials, early 1960s

30

2-4

Promotional Materials, 1961

41

--

Promotional Material: "Women Are Wonderful," ca. early 1960s

35

12

Direct Mail Services to Advertisers, 1964

30

5

Trade Advertisements, 1961

10

14

Trade Advertisements, 1961-1963

30

6-8

[Glamour Scrapbook] Trade Advertisements, 1964-1967

 

9

Trade Advertisements, 1968-1969

24

11

Trade Advertisements, 1970-1971

31

1-3

Trade Advertisements, 1970-1971

 

4-8

Trade Advertisements, 1973-1974

 

9-11

Trade Advertisements, 1974-1975

 

12-16

Trade Advertisements, 1976-1978

35

1-11

Advertisements, 1960s

11

1

Miscellaneous materials, 1961-62

 

2

Letter to Advertisers, August 1967

 

3

"Quote Glamour" Newsletters–some with sound recordings, 1967

 

4

"Quote Glamour" Newsletters, 1968-1969

24

5

Promotional "What’s In..." Mailers, 1968-1969

11

5

Reader Survey, 1970

 

6

Marketing and Promotional Materials for Retailers, 1970

 

7-9

"Market Memo," 1973-1977

 

10

Basic Material, n.d.

 

11

1964 Promotion Program Meeting Agenda, ca. 1963

 

12

Sales Promotion Analysis and Recommendations–1964, December 1963

 

13

Promotion Program 1969, ca 1968

 

14

Promotion Platform 1971: Presentation II, January 20, 1971

 

15

Market Positioning for 1973, November 30, 1972

 

16

Overview Thoughts 1974, November 8, 1973

 

17

Proposal for a Glamour Advertising Campaign, July 30, 1975

 

18

Proposed Glamour Advertising Campaign for 1977, December 8, 1976

 

19

Glamour Campaign Concepts ‘78, November 2, 1977

 

20

Competitive Magazine Analysis, n.d.

 

21

Six Marketing Currents Favoring Glamour Magazine, n.d.

 

22

Strong Points in Glamour’s Marketing Platform, n.d.

 

23

Word-Portrait of Glamour..., n.d.

36

5

Photocopy of Scrapbook, 1961

 

6

Photocopy of Scrapbook, 1963

 

7

Photocopy of Scrapbook [#2-4], 1964

 

8

Photocopy of Scrapbook, 1966-1967

37

1

Photocopy of Scrapbook, 1968-1969

 

2

Photocopy of Scrapbook, 1970-1971

 

3

Photocopy of Scrapbook, 1972-1973

 

4

Photocopy of Scrapbook [New Campaign], 1976-1977

   

House & Garden Magazine (Condé Nast)

12

1

Promotional Materials, 1960s

 

2

Promotional Materials for Trade, "Some Things Are Too Good To Change...," ca. 1961

24

9

"The Primary Setting for Selling" Promotional Mailers, 1961

29

10-13

Promotional Materials, 1966-1967

24

10

Promotional Materials, 1969

31

21

Promotional Materials, 1970

 

22

Promotional Materials and Award: "Color is Environment," 1970

35

23

Promotional Mailer from "Some Things Are Too Good to Change" Tube, ca. 1961

51

--

"Some Things Are Too Good to Change" Tube, ca. 1961

32

1

Promotional Mailers, n.d.

12

3

Correspondence, 1961-65

 

4

Marketing Trends, 1961-62

 

5

Information about January 1962 Issue

 

6

Marketing Platform

 

7

"Of Material Importance," Publication for Home Builders Industry, 1964

29

8-9

Advertising Age Advertisement and Promotional Materials, 1966-1967

12

8

A Proposal for 1971, ca. 1970

12

9

Promotion Platform 1972, December 2, 1971

24

12-13

"Memo from the Publisher," 1971, 1973-1975

12

10

Market Positioning, June 15, 1976

 

11

"Marketing Observations" Newsletter, 1977

24

14

"Marketing Observation" Newsletter, 1977

12

12

"Currents of Change" Newsletter, 1978-80

35

13-20

Advertisements, 1966-1967, 1972-1981

12

13

Advertisements, 1979-81

29

6-7

Trade Advertisements, 1961

31

17-19

Trade Advertisements, 1968-1970

24

11

Trade Advertisements, 1970-1971

31

20

Trade Advertisements, 1970s

32

2-3

Trade Advertisements, 1972

 

4-5

Trade advertisements, 1976-1977

 

6

Trade Advertisements, 1979

 

7

Trade Advertisements, 1970s and 1980s

24

15

Trade Ad, 1980

12

14

Marketing Relevance to Industry of H&G/L.H. Study, April 29, 1981

 

15

"The House & Garden Report: How the Baby Boom Generation is Living Now," 1981

37

5

Photocopy of Scrapbook, 1961

 

6

Photocopy of Scrapbook, 1968-1970

38

1

Photocopy of Scrapbook, 1971

 

2

Photocopy of Scrapbook, 1971-1974

 

3

Photocopy of Scrapbook, 1976, 1977, 1978

 

4

Photocopy of Scrapbook, 1979, 1980, 1981

   

Hubbell Realty Company

12

16

Positioning Strategy for Hubbell Realty Company Center City Complex, Part 1, February 7, 1984

 

17

Positioning Strategy for Hubbell Realty Company Center City Complex, Part 2, February 7, 1984

 

18

"The Kaleidoscope at the Hub" Information Packet about Des Moines, IA Project, ca. 1980s

13

1

"Hub Tower" Information Packet, part of Des Moines, IA Project, ca. 1980s

 

2

Development Concepts for the Kaleidoscope Public Space, June 27, 1984

 

3

Development Concepts for "In Praise of Hands," June 27, 1984

 

4

Correspondence and other materials, 1983-84

   

Kimberly-Clark Corporation

 

5

The Life Cycle Center Pamphlets, 1961 and 1968

 

6

Beauty Charts, 1963

 

7

Babysitting Charts, 1963

 

8

Campaign Potential #1: "Sitting Pretty" Pamphlet Marketing Proposal for Kleenex/Kimberly-Clark, ca. 1963

 

9

Booklets: "Sitting Beauty" and "Lesson Plans for Sitting Beauty," 1963

 

10

Print Advertisements for "Sitting Beauty" Guidebook, 1963

 

11

Marketing Proposal for Kleenex/Kimberly-Clark Corp.: "Sitting Pretty," 1964

 

12

"Sitting Beauty" Promotion Blueprint for Retail Stores, 1964

 

13

"In-Brief:" The Life Cycle Library Quarterly

 

14

"In-Brief: A Quarterly Review of Articles of Interest to Women" plus envelopes, 1967-1969

 

15

Platform for "The Miracle of You," June 7, 1967

 

16

The Life Cycle Center Materials [sex education service], 1967-68

 

17

Mock-ups of Promotional Tags for Feminine Hygeine

 

18

Photographs of Packaging Mock-ups

 

19

The Life Cycle Library Pamphlets and Invitation to Luncheon, 1968, 1969, n.d.

25

1

The Life Cycle Center: Various Informational Materials, 1968

13

20

The Life Cycle Library: Teaching Guide for the Family Life Education Program. Motivational Literature: Life Cycle Library Volumes I & II: "The Miracle of You" and "Your Years of Self-Discovery," 1968

 

21

Life Cycle Library, Volumes I-VI, 1968-69

  • The Miracle of You

  • Your Years of Self-Discovery

  • You and Your Daughter

  • The Years of Independence

  • Getting Married

  • Your First Pregnancy

 

22

The Life Cycle Center Product Order Form, ca. 1969

25

2

The Life Cycle Center Print Advertisements, ca. 1969

13

23

Analysis of Letters Received by Kimberly-Clark’s Life Cycle Center, July 16, 1969

 

24

Report on Complimentary Letters Received, 1969

 

25

Brand Identity Proposal for Kimberly-Clark Feminine Products Division, January 30, 1969

 

26

(Shortcut) Direct Marketing Concept for Kimberly-Clark, September 25, 1969

14

1-2

The Life Cycle Center Where It’s At...Where It’s Going, January 20, 1970

 

3

Kotex Tampon Inserts, January 25, 1971

 

4

Proposal for Kimberly-Clark New Business Program, February 8, 1972

 

5

New Product Proposal for Kimberly-Clark: Assignment I, n.d.

 

6-7

Marketing Proposal for Kleenex/Kimberly-Clark Corp., n.d.

 

8

Research Books and Pamphlets compiled by Business Image for Kimberly-Clark

 

9

Product Proposal: Bag "Dryers"

 

10

Product Proposal: Storage Blocks

 

11

Product Proposal: Overnight Traveler’s Pak

 

12

Product Proposal: Insulated Bags and Boxes

 

13

Product Proposal: Portable Bauty Paks

14

14

Product Proposal: Paper Party Paks

19

16

Product Proposal: Disposable Mops

 

17

Product Proposal: "Dirty Work" Mitts

 

18

Product Proposal: Filing "Blocks"

14

15

Articles, n.d.

25

3

"Very Personally Yours" Braille Version, n.d.

   

Knoll at Neocom

15

1

A Marketing Strategy to Position Knoll at Neocom, April 6, 1979

 

2-3

Research on Stress and Workplace Psychology, 1970-1984

   

Lindsley Lumber Company

25

4

Image Building Program for the Lindsley Lumber Co. and Advertisements, August 22, 1968

   

Phillips-VanHeusen

15

4

Press Release and Article, September 1, 1983

 

5

"We: The People of PVH" Quarterly Newsletter, Volume I, 1992-1993

 

6

"We: The People of PVH" Quarterly Newsletter, Volume II, 1993-1994

 

7

"We: The People of PVH" Quarterly Newsletter, Volume III, 1994-1995

 

8

"We: The People of PVH" Quarterly Newsletter, Volume IV, 1996-1997

 

9

Miscellaneous material, n.d.

   

Yves Saint-Laurent Fragrances: Rive Cauche and Y (Lanvin-Charles of the Ritz, Inc.)

 

10

Photographs of Rive Gauche Advertisements, featuring Helmut Newton photographs

 

11-12

Rive Gauche: Helmut Newton Negatives (b/w)

 

13-14

Rive Gauche: Helmut Newton Negatives (color), June 23, 1972

 

15

Proof Sheets [some negatives]

 

16

Rive Gauche Advertisement, 1972

25

5

Rive Gauche Advertisements, 1972-1973

29

14

Rive Gauche and Y Advertisements, 1972-1973

 

15

Promotional Materials, ca. 1970s

   

Schafer Associates

16

1

Marketing Presentation for HSA: Conceptual Approach for Downstairs Store. Client: Carson Pirie Scott, October 30, 1980

 

2

Marketing Presentation for HSA. Client: Carson Pirie Scott, October 30, 1980

 

3

Marketing Observations Critical to the Redevelopment & Revitalization of Younkers, Downtown Des Moines, Schafer Associates Project, March 11, 1982

 

4

Department Concepts for ‘The Metropolis" in Younkers, Downtown Des Moines, March 24, 1982

 

5

Younkers "The Next Generation" (Part II–Habitat & Culture), Presentation for Schafer Associates, October 25, 1983

 

6

Conceptual & Marketing Platform for: The Next Generation, Presented to Younkers, January 19, 1984

 

7

Presentation for Schafer Associates to be given to Federated Department Stores, Store Planning Group, June 10, 1986

 

8

Articles, 1980s

 

9

[Younkers] Overview, n.d.

 

10

Younkers Downtown Street Floor: Her Place, Their Place, His Place, n.d.

 

11

[Younkers] The Next Generation, n.d.

 

12

[Younkers] The Next Generation Photographs, n.d.

 

13

[Younkers] The Metropolis Photographs, n.d.

 

14

A Proposal: New Strategy for Growth and Intensification of Carson’s State Street Store. Focus Areas: The Downstairs Store; The Menswear Classification, n.d.

   

Jos. Schlitz Brewing Company

17

1

Business Image Participation in the Schlitz Venture Management Program, February 19, 1970

 

2

New Product Idea Generation for the Schlitz Venture Management Program, June 30, 1970

 

3

A New Concept for the Food Business for the Jos. Schlitz Brewing Company, February 11, 1971

 

4

Health Food Lifestyle–California for Jos. Schlitz Brewing Company, February 11, 1971

 

5-6

Health Food Lifestyle Appendixes for Jos. Schlitz Brewing Company, February 11, 1971

 

7

Low Alcohol Product Ideation Against Yankelovich Study, May 13, 1971

 

8

Product Line Based on Whole Grains, Dried Fruits, Nuts for the Jos. Schlitz Brewing Company, July 28, 1971

   

Seventeen Magazine (Triangle Publication)

 

9

Testimonial letters from advertisers, 1945-46

25

6

Promotional Materials, 1945

 

7

Promotional Reprints, 1946

32

8-12

Promotional Materials and Trade Advertisements

25

8

Sewing and Patterns Promotion, 1946

38

5

Photocopy of Scrapbook, 1954-1946[?]

 

6

Photocopy of Scrapbook, 1948

25

9

Promotional Materials, 1946-1948

26

3

Promotional Materials, 1949

17

10-11

Promotional mailings, n.d.

 

12

Reader Service booklets, nos. 1-13

  • Your Parents and You, 1948

  • Young Beauty, 1948

  • Successful Parties, 1948

  • Everybody’s Shy, 1948

  • Favorite Handknits, 1948

  • Choosing a Career, n.d.

  • Club Notes, 1949

  • Your New Emotions, 1949

  • Popular Girl, 1949

  • Fashion & You, 1949

  • Food For Your Crowd, 1949

  • You and Your Home, 1949

  • Make Your Own Gifts, n.d.

 

13

Seventeen in the Classroom: Home Economics Teacher Supplements, n.d.

17

14

Photographs: Teena Fashion Shows, n.d.

26

1

Print Advertisements aimed at Advertisers, 1948

26

2

Debuteen Fashion Pages, 1948

18

1-2

Life With Teena: A Seventeen Magazine Survey of subscribers and their mothers, 1945, volume 1 [two copies]

 

3-4

Life with Teena: Volume 2 (food) [two copies]

 

5

Seventeen: A Unique Case Study," Time, April 15, 1945, p. 19

 

6

"Why Snub 8 Million Customers?" Cosmetics and Toiletries, August 1949

   

Sportempos

 

7

Sportempos: Billboards, 1965-66

26

4

"For Want of a Better World," 1965

18

8

Art Direction Magazine feature, February 1966

32

13

Trade and Consumer Advertisements: Sportempos/Sportissimo, 1966

 

14

Trade and Consumer Advertisements, 1967

18

9

Marketing and Promotion: "Who is She" and "What besides ‘him’ makes her hear beat quicker...", n.d.

 

10

Sportempos in Glamour promotional materials, n.d.

 

11

"As Seen in Vogue," n.d.

 

12

Mailing labels, wrappers, etc., n.d.

   

Swirl, Inc.

 

13

"Leisurewear Lifestyle Merchandising in the 80's" Lawrence Nachman Speech to Specialty Stores, October 1, 1977

 

14

Proposal for Positioning Swirl, December 19, 1977

 

15

Speech Prepared for Larry Nachman–AMC, May 12, 1978

26

7

"Geoffrey Beane Designs Pleasurewear for Swirl" Campaign Materials, 1978

 

8

"Models Coat" Campaign Materials, 1978-79

32

15

Consumer and Trade Advertisements, 1979

18

16

Marketing and Promotional Items, 1978-80

 

17

Swirl–Study of Store Receptivity to Statement enclosures, November 17, 1980

 

18

Articles, 1980

26

5

Blueprint for the Leisurewear Department of the 1980s, 1980

 

6

"Everything About Her Has Changed" Booklet and Related Materials, n.d.

   

Texfi Industries

32

16

Consumer and Trade Advertisements, 1974

18

19

Texfi Industries: An Outside Point of View, May 21, 1974

 

20

"Incoming: Fashion report Texfi Industries," Spring and Fall 1975

 

21

Marketing/Promotional materials, n.d.

   

United States Shoe Corporation

26

9

Correspondence, Ad Copy, and Layouts, 1962

29

16

Advertisements, 1962

   

Vogue Magazine (Condé Nast)

19

1

A Creative Marketing Strategy for Vogue Magazine, September 25, 1972

 

2

Vogue Magazine Advertising & Sales Promotion Platform for 1973, December 5, 1972

 

3

Positioning Vogue in the Seventies, January 18, 1973

29

17

Trade Advertisements, ca. 1970s

   

John Wanamaker (Carter Hawley Hale)

29

18

Booklet: "Retail Ad Week Awards the Gold Cup to John Wanamaker," August 30, 1976

19

4

Speech: Ivey’s: Men, June 1, 1978

 

5

John Wanamaker Children’s Show Speech: Note Cards, May 16, 1979

 

6

John Wanamaker Children’s Show Speech: Note Cards [drafts?], May 16, 1979

 

7

Preliminary Presentation: John Wanamaker: The Department Store for Children, December 13, 1979

 

8

John Wanamaker Department Store for Young People: part II, January 22, 1980

 

9

Memorandum re: Concepts That Surfaced During Our Walk Through with the Home Division, February 15, 1980

 

10

Memorandum re: : Concepts That Surfaced During Our Walk Through with the Ready-To-Wear Division, March 4, 1980

 

11

The Emerging Thirties: A Growth Market for Men’s Fashion, July 9, 1980

 

12

Proposal for: A Conceptual Approach to the Development of a Department Store for Children, n.d.

 

13

"Revisions for John Wanamaker Presentation...," n.d.

 

14

Notes, n.d.

   

Zefran

 

15

Fall ‘59 Program, October 1958

     
   

Series 2: BUSINESS MATERIALS, 1953-1994

   

Subseries A: Business Image, Inc. Slides, n.d.

39

1

Book Covers

 

2

Magazine Covers

 

3

Time Covers

 

4

Time Covers; Social Issues

 

5

About Women

 

6

Women

 

7

Relationships

 

8

Working, Spending, Credit

 

9

Charts

 

10

Leisure

 

11

Sports

 

12

High Thrill

 

13

Body & Cerebral/Outdoor Life

 

14

Fortune Magazine Graphs & U.S. Census Graphs Shot 10/80

 

15

Arts

 

16

Travel

 

17

Achievers (Real People)

 

18

Personalities

 

19

Media (Movies, Theatre, TV)

 

20

Cartoons

 

21

Cartoons v. Strong Images

 

22

Collecting

 

23

Americana

 

24

Exhibits

 

25

Energy Crisis

 

26

Laperouse View of Louvre/Girl on Balcony Laperouse

 

27

Laperouse Girl with Pearls

 

28

Girl at Stop Light

40

1

Girl in Red Jacket in Car

 

2

3 Girls in Front of Academie

 

3

Girl at Yellow Table

 

4

Girl at Montaigne Statue

 

5

Girls at Cafe

 

6

Old Man on Bridge

 

7

Girls at Luxembourg Garden

 

8

Product Shots

 

9

As Per Presentation 1-20

 

10

As Per Presentation 21-40

 

11

Extras Dismissed

 

12

Various Business Image, Inc. Client Slides

     
   

Subseries B: Speeches and Articles, 1953-1994, n.d.

 

13

"Women Who Work: Charm Magazine’s Survey and the Way to capitalize on the Findings" Estelle Ellis, promotion Director, Charm Magazine, ca. 1953

   

"The Casual Trend Continues Upward" For Mrs. Helen Valentine, Charm Magazine, Address Before The National Retail Dry Goods Association, January 11, 1954

   

"Lunch Hour Shopping -- New Promotion Challenge" For Mrs. Helen Valentine, Charm Magazine, Speech Before Executive Clinic Felix Lilienthal & Co., January 12, 1957

   

"Fashion...Who Needs It?" Estelle Ellis, President, Business Image, Inc., Esquire’s 1st International Fashion Forum, May 8th, 1958

   

"WomanPOWER" For Redbook From Estelle Ellis, ca. early 1950s

   

"Girls are Growing Older, Younger All the Time" Speech by Estelle Ellis, Business Image, Inc. at American Girl Magazine Fashion Clinic, May 16, 1961

   

"Fashion...Who Needs It?" Estelle Ellis, President, Business Image, Inc., 17th Annual Convention Schiffli Lace & Embroidery Manufacturers, May 9, 1969

   

"Marketing–The Cutting Edge of Fashion" Speech by Estelle Ellis, President of Business Image, Inc. to the Fashion Group, May 9, 1979

   

"Marketing Fragrance in These Extra Sensory/High Technology Times" Article for "Fragrance Forum," June 1984

   

"Meeting the Challenge of Fragrance Marketing by the 1990s" Fragrance Foundation Luncheon Speech, December 2, 1986

   

"Room at the Top" Business Image, Inc. for Anne Sutherland Fuchs, Publisher, Elle Magazine: Proposal for National Women’s Economic Alliance Speech, December 1, 1988

   

Speech Prepared for AWED: The 9th National Conference for Women in the Business of Fashion, Beauty, Fitness, Food, and Home Fashion, February 25, 1989

   

Summaries, Articles, Kansas City, September 7, 1993

   

"What is Fashion" Estelle Ellis for F.I.T. Seminar Department, November 15, 1993 [draft and final]

   

"Changing Consumer Values–Tomorrow’s Lifestyle" Estelle Ellis, Asahi [Japanese Corporation] Seminar, September 22, 1994

   

"Changing Consumer Values–Tomorrow’s Lifestyle" Estelle Ellis, Samsung Seminar, November 9, 1994

   

"Fashion is Change: The Importance of Changes in Material and Material Science," ca. 1990s

   

"New York’s Retail Revolution," ca. 1990s

     
   

Subseries C: Greeting Cards, 1960s-1990s

 

14-17

Greeting Cards sent to clients from Business Image, Inc., 1960s-1990s

     
   

Subseries D: Awards, 1962

29

19

Printing Industries of Metropolitan New York, Inc. Certificate of Special Merit, 1962

     
   

Subseries E: Film and Video, 1979-1986, n.d.

42

 

President’s Party: Chanel No. 5: "Share the Fantasy," November 1, 1979
3/4" U-Matic

   

Coddington Montage: "Push Pin Studios–Sarah Moon," March 31, 1981
Edited Master
3/4" U-Matic

   

Condé Nast: In Vogue Final American Titles, February 13, 1986
3/4" U-Matic
14:00

   

Condé Nast: "Glamour From Now On," June 23, 1986
3/4" U-Matic
15:30

   

New York Times History Project: "Taste Ladies & Ink Stained Wretches," n.d.
VHS
16:24

   

Kay Haward: "Bergdorf Goodman," n.d.
VHS
4:25

   

"Bride’s Magazine," n.d.
16mm color composite optical track print
Teletronics International

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E-mail: archivescenter@si.edu
Revised: September 4, 2008