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MAIDENFORM COLLECTION, 1922-1997
#585

(35 CUBIC FEET: 54 DB; 10 [.5] DB; 19 F/O; 4 card-file boxes; 1 O/S Fldr.)

by: Jennifer Snyder and Mimi Minnick, August 1997-July 1999; revised Jennifer Snyder, 2002; revised Alison Oswald, 2003; revised David Haberstich, 2005

Historical Note

The history of Maidenform, Inc. began at Enid Frocks, a small dress shop in New York City owned and operated by Enid Bissett. Ida Rosenthal was a Russian Jewish immigrant and seamstress at Enid's shop. In 1922 Ida and Enid decided that the fit and appearance of their custom-made dresses would be enhanced if improvements were made to the bandeaux style bras then in vogue. They gathered the bandeaux in the middle in a design modification that provided more support in a manner they believed enhanced, rather than downplayed, a woman's natural figure. Ida's husband, William, added straps and further refined the style. The called their bras "Maidenform", in counterpoint to the "Boyish Form" brand then in vogue. Initially, the bras were given away with each dress they sold. As the bras gained popularity they began selling them, and eventually the bras became so popular they stopped making dresses altogether and shifted to full-scale brassiere manufacturing. The first Maidenform plant opened in Bayonne, NJ in 1925. After World War II, the company began marketing heavily in Europe and Latin America. Eventually, Maidenform operated plants in West Virginia, Florida, Puerto Rico and the Dominican Republic.

Documentation for the development and manufacture of a "pigeon vest" is also included in the collection. The pigeon vest allowed troopers to carry homing pigeons with them as they parachuted behind enemy lines. During World War II, Maidenform manufactured these pigeon vests and silk parachutes for the war effort.

Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. The "Dares to Dream" campaign played off the "I Dreamed" tagline in 1984, and in 1987, the "Celebrity" campaign began. The "Celebrity" ads were notable for the absence of women in lingerie; instead, well-known male actors discussed their feelings about women and lingerie in print and commercial advertisements. The tone of the advertising shifted in 1992 with a series of ads called "The Women's Advocacy" campaign.

Maidenform was family owned and operated until 1997. After the death of William Rosenthal in 1958, his wife, Ida, became the president of their company. In 1963 she suffered an incapacitating stroke. At this time, son-in-law Dr. Joseph Coleman became head of the company. Upon his death in 1968, his wife (the only surviving child of Ida and William) Beatrice Rosenthal Coleman, gained complete control over the business until her death in 1990.

The Maidenform Foundation, founded in 1953, a philanthropic and charitable institution, is run by granddaughter Catherine Brawer.

Scope and Content

Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997. This collection is arranged in ten series as follows:

Series 1: COMPANY HISTORY, 1922-1990

Anniversary booklets, press releases, and information about the Rosenthal Foundation and Maidenform Museum are included in this series. Of particular note is the transcript of an interview with Kitty D'Alessio, who worked extensively on the "I Dreamed" campaign and with the models. Also included is an item level listing of what was donated to the Smithsonian. It contains information on the models, designers, and photographers used for the advertisements, as well as other pertinent historical information related to the photographs and documents in the collection.

Series 2: NEWS ARTICLES, 1941-1997

Clippings from newspapers and magazines.

Subseries A: Rosenthal Family, 1950-1997

Subseries B: Advertising, 1950-1997

Subseries C: Company (including labor history, plant closings ,etc.), 1950-1997

Series 3: PATENTS, TRADEMARKS and REGISTRATIONS, 1871-1979

Patents, trademarks and copyright registrations for Maidenform designs, 1927-1979 and bound volumes of U.S. patents on brassieres, 1871-1968. Includes correspondence regarding patent disputes with Maidenform operators.

Series 4: PUBLICATIONS 1931-1997

Subseries A: Maidenform Mirror Magazines 1931-1955, 1962-1966

A magazine produced for retailers by Maidenform.

Subseries B: Maiden-Forum Newsletters 1944-1995

An in-house newsletter, produced and for Maidenform employees. Includes some Spanish language editions produced for employees in Puerto Rico.

Series 5: SALES AND MARKETING AIDS, 1929-1997

Subseries A: Market Research, ca. 1947-1966

Includes visual preference and wear tests for most products (including girdles), as well as research regarding the teen market, couponing, packaging and outdoor advertising.

Subseries B: Production and Distribution Statistics, 1929-1969. Including U.S. and export markets.

Subseries C: Dealer Aids and Store Promotions 1937-1964 . Pamphlets, etc.

Subseries D: Stylebooks 1929-1997.Used by store buyers to place orders. The books include the styles offered for the season or year, wholesale and retail prices, and the colors and sizes available.

Subseries E: Price Lists, 1930-1959 . Wholesale and retail prices.

Subseries F: Color Cards, 1980-1994. Includes fabric swatches.

Subseries G: Packaging 1950-1978

Subseries H: Hang Tags 1994-1996. Lingerie was not always sold "self-service" as it is today. Initially, bras and girdles were sold behind the counter with assistance from sales personnel. In the 1950s, Maidenform moved to packaged, self-service "bra bars." By the 1960s, bras increasingly were sold off the rack, with hang-tags offering price and product information.

Subseries I: Sales Kits, 1956-1996 Used by salesman to present product and price information to store buyers and sales personnel

Subseries J: Counter Cards 1949-1969, 1980 . These were placed on counter-tops in stores

Series 6: ADVERTISING, 1929-1997

Subseries A: Advertisements 1929-1996. Virtually complete set of "I Dreamed" advertisements. Also, advertisements from "Maidenform Woman'', "Dares to Dream", "Celebrity", and "Women's Advocacy".

Subseries B: Foreign Language Advertisements 1951-1980

Advertisements in French, German, Spanish, Danish, Dutch, French and Chinese.

Subseries C: Television Commercials 1950s-1994 [not inclusive]

Series 7: PHOTOGRAPHS 1927-1993

Subseries A: Rosenthal Family, 1939-1993 . The Rosenthals and Colemans; Enid Bissett.

Subseries B: Plants, Facilities, and Personnel 1929-mid-1980s

Plant personnel at work, as well as group photos, building interiors and exteriors, the original Enid Frocks dress shop and Maidenform showrooms in New York and Los Angeles. Also includes a photo of Eleanor Roosevelt with operators in Princeton, WV.

Subseries C: Marketing 1929-1960. Advertisements and packaging .

Subseries D: Fashion Photos and Products 1943-1962

Fashion photos of models wearing the garments in both professional fashion shoots and from a fashion show.

Subseries E: Store Displays 1950s-1965

Window displays from around the world and in-store displays from lingerie departments in the United States.

Subseries F: Pigeon Vest 1942-1944

Features the vest on a model pigeon as well as a paratrooper preparing to jump out of a plane with the bird attached to him.

Subseries G: Events, 1948-1962 Anniversaries, conventions, sales meetings.

Subseries H: Awards 1942, 1957

20th Anniversary Plaque presented to Enid Bissett and Ida Rosenthal from their employees in 1942. Albert Einstein College of Medicine Award presented to William and Ida Rosenthal in 1957

Series 8: PATTERNS, ca. 1950s [?]

Includes patterns, detailed instructions for sewing machine operators, and sample garments.

Series 9: WORLD WAR II ACTIVITIES, 1941-1946

Subseries A: Pigeon Vest and Parachute, 1941-1946

Binder of documents relating to the pigeon vest, blueprints of vest assembly and details, blueprints of parachute designed and manufactured by Maidenform.

Subseries B: Government Relations, 1942-1945

Petitions to the Office of Price Administration, the War Manpower Commission and the War Labor Board, relevant to Maidenform production, distribution and labor relations.

Series 10: LABOR RELATIONS, 1937-1990

ILGWU publications and correspondence; news articles about strikes and union activities.

Provenance

The collection was donated to the Archives Center of the National Museum of American History in May of 1997 by Maidenform, Inc. through Catherine Brawer.

Related Collections

In conjunction with the archival collection, the former Costume Division acquired a large number of brassieres, girdles, and "long-lines", and two of costumes used in the "I Dreamed" campaign.

Container List

Box Folder  
    Series 1: COMPANY HISTORY 1922-1990
1 1 Minutes of the First Meeting of Incorporators and Subscribers, 1922
70 2 Documentation for Atlantic City Billboard, March 1930 [photograph in box 69]
  Missing? Color Photocopy: Agreement for Employment, 1933
1 2 Camp Lewis, 1946, 1958, n.d.
  3 Radio Transcripts, 1950
  4 "Jean Abbey," n.d.
  5 Brochure: Life Magazine Promotion, 1951
  6 Invitations, 1952, 1959
  7 Program: Annual Presentation of Service Awards, 1960
70 3 Color Photocopy: Card from Ladies Home Journal, 1962
1 8 Anniversary Booklets, 1962, 1972
  9 Maidenform Fact Sheet, 1971
  10 Interoffice Communication: Statistics for 50th Anniversary, 1971
  11 Press Release: 50th Anniversary, 1972 (2 copies)
  12 History of the Company: 1922-1972, 1972
  13 Design Award for Packaging: "Sweet Nothings," 1977
  14 Maidenform, Inc., 1985, 1987, 1992
  15 Press Kit: Celebrity Advertisements, 1987
  16 Press Kit: Corbin Bernsen, 1988
  17 Press Kit: Photographs: Corbin Bernsen, 1988
  18 Press Kit: Pierce Brosnan, 1989
  19 Press Kit: Photographs: Pierce Brosnan, 1989
  20 Press Kit: Christopher Reeves, 1989
  21 Transcript: Interview with Kitty D'Alessio, Aug. 8, 1990
  22 Map: Maidenform Peak, Grand Teton National Park, 1990
  23 Program at Community School 211, 1991
  24 Press Kit: "Take The Plunge!," 1992
  25 Press Kit: Maidenform Museum, 1992
  26 Press Kit: Maidenform Museum Traveling Exhibition, 1992
  27 Information Guide for Packing and Hanging of Objects, 1992
  28 Press Kit: Ogilvy & Mather, 1994
  29 Booklets: Rosenthal Foundation Grants and Guidelines, 1989-1996
30 News Articles: Rosenthal Foundation, 1993
70 1 Inventory of items donated to the Smithsonian, compiled by Maidenform, Inc., 1997
71 1 60th Anniversary Booklet, 1982
    Camp Lewis, 1984
69 13 "Letter to Willyum," 7 April 1945
     
     
    SERIES 2: NEWS ARTICLES, 1941-1997
    Subseries A: Rosenthal Family, 1950-1997
     
     
2 1 William Rosenthal, 1952, 1953, 1958
     
  2 Ida Rosenthal, 1950-1965, 1973, 1990, 1997
     
  3 Ida Rosenthal, 1959, 1960, 1963-65
     
  4 Ida Rosenthal's Trip to the Far East, 1959
     
  5 Beatrice Rosenthal Coleman, 1968-1995
     
  6 Dr. Joseph A. Coleman, 1957, 1960, 1964, 1968
     
68 1 "Maidenform's Mrs. R: Concerning $14 million Worth of Brassieres," Fortune, July 1950, p. 75
     
  2 "Women Who Made Their Mark," re: Ida Rosenthal, New York Journal-American, Jan. 13, 1959
     
69 10 Maidenform Lady Is Now A Doctor, 1982
     
71 12 "The Mother Figure of Maidenform," Working Woman, April 1987
     
    Subseries B: Advertising, 1950-1997
     
2 7 Advertisement Campaigns, 1957-1997
     
  8 Sol Rubinstein, 1943, 1954, 1959, 1984
     
  9 Vanity Fur, parody magazine, 1988 [see page 52 for "Maidenfur" ad]
    Subseries C: Company, 1950-1997
     
     
69 1 Publicity, 1948-1970
     
2 10 Maidenform, Inc., 1955, 1962, 1968, 1997
     
  11 Quality is Not a Sometime Thing, 1954
     
  12 Bayonne, NJ facility, 1938-1973
     
  13 ILGWU strikes, Sept-Oct. 1941
     
  14 Princeton, WV facility, 1943-1964
     
  15 Clarksburg, WV facility, 1944-1962
     
68 3 "Dreams for Sale: How the One for Maidenform Came True," Advertising Age, September 12, 1977
     
    SERIES 3: PATENTS, TRADEMARKS, REGISTRATIONS, 1871-1979
     
3 1 United States Mechanical Patents, 1927-1958
     
  2 United States Mechanical Patents, 1927-1976
     
4 1 United States Mechanical Patents, 1959-1979
     
  1 United States Design Patents, 1935-1937
     
  2 United States Design Patents, 1938, 1940-1941
     
  3 United States Design Patents, 1944, 1948, 1950-1951
     
  4 United States Design Patents, 1955, 1956, 1959
     
  5 United States Design Patents, 1960-1964
  6 United States Design Patents, 1965-1967
     
  7 United States Design Patents, 1970
     
  8 United States Design Patents, 1971, 1973, 1975, 1976
     
5 1 Papers Referring to Missing Patent and Trademark Registrations and Applications, 1926-1930, 1934
     
  2 Application for US Patent filed 10/12/26 "Original Maidenform Brassiere," same as Great Britain #279412 and Germany #460262, U. S. Patent 1,648,464
     
  3 Letters Patent: "Stiffening Ribs, Protection Therefor and Method of Making the Same" [Serial No. 615781] Filed 6/8/32 [W.R.], 14 June 1932
     
  4 Correspondence and Affidavit: "Full Fashion Brassiere-Fabrics and Affidavit," 1932-1933
     
  5 Typed Copies of Patent Specifications and Applications, [mechanical], 1932-1934
     
  6 "C" Interlude Long Line Design Patent Application, filed 8/1/35
     
  7 Typed Copies of Patent Specifications and Applications, [design], 1935
     
  8 Typed Copies of Patent Specifications and Applications, [design], 1937
     
  9 Patent petition: "R" Stiffening Ribs or Stays, filed 11/12/38, abandoned 11/18/41
     
  10 Patent Petition: AQ@ Brassiere Construction and Reinforcing Means Therefore: Strapless Brassiere [Serial No. 239947] Filed 11/12/38 Abandoned 11/12/41 [W.R.]
     
  11 Typed Copies of Patent Specifications and Applications, [mechanical], 1937
     
  12 Typed Copies of Patent Specifications and Applications, [mechanical], 1938
     
  13 Typed Copies of Patent Specifications and Applications, [mechanical], 1938-1939
5 14 U.S. Patent Office Print Registration Certificates, 1938-1939
     
  15 Patent Application: "S"Adagio Construction [Application No. 258376] U.S. Patent 2,343,476 Filed 2/25/39
     
6 1 "P" U.S. Patent No. 2219460 - Stitched Open Work - Turrisi, 1938,1940
     
  2 Correspondence: AA Turrisi Methods of Making Stitched Open Work, May 1943
     
  3 "BB" Turrisi- Methods and Means Making Stitched Open Work [Serial Application. No. 347400], 1942-1943
     
  4 British Patent Documents: Turrisi- Stitched Open Work British Patent No. 525966, 1939, 1942-1943
     
  5 Typed Copies of Patent Specifications and Applications [design] 1940, 1942
     
  6 "Y" Brassiere and Shoulder Strap constructions [Serial No. 320820] Filed 2/26/40 [W.R. & C.M. Sachs], 1940-1943
     
  7 Patent "X"-buckle, 1942
     
  8 Patent Matters: Front Closing Brassiere [51B(5)][Serial No. 666,371], 1957-1959
     
  9 Two-Piece Buckle: U.S. Patent [51B(82)] Patent No. 204,260, 1965-1966
     
  10 Two-Piece Buckle: Canada Registration [51B(82)] No. 215/27990, 1965-1966
     
  11 German Front Close Clasp, 1976
     
  12 Correspondence: Lillian Knoblock, 1933-1935, 1937
     
  13 Bust pads, 1935, 1940
     
  14 Correspondence re: oversales selling, 9/1/1938
     
  15 Postcard of patent confirmation, 1939
    Postcard mailed by William Rosenthal to himself as proof of patent date
     
  16 Correspondence re: buckle 11/18/39
    Agreement to manufacture buckle invented by William Rosenthal
     
     
6 17 Correspondence and Drawings: Miss Sonne Reese, 1942
    Please see the Costume Division for bra sample that was included in this file
     
  18 Correspondence re: two-piece skirt, Enid Bissett, Sept. 16-20, 1942
     
  19 Letter and patent: Catharine Elberfeld, Aug. 4, 1942
     
  20 Correspondence re garment closures, 1942-1943
     
7   Bound Volume: U.S. Patents on Brassieres, etc. Vol. 1, 7 Nov. 1871-26 Aug. 1924
     
8   Bound Volume: U.S. Patents on Brassieres, etc. Vol. 3, 9 Dec. 1924-1 March 1938
     
9   Bound Volume: U.S. Patents including Maiden Form Trademarks, Vol. 4, 15 March 1938-24 Aug. 1943
     
10   Bound Volume: U.S. Patents on Brassieres, etc. Vol. 5, 18 April 1939-17 July 1951
     
11   Bound volume: U.S. Patents on Brassieres, etc. including Maidenform Patents, Vol. 6
     
12   Bound volume: U.S. Patents on Brassieres, etc. including Maidenform Patents, Vol. 7
     
13   Bound volume: U.S. Patents on Brassieres, etc. including Maidenform Patents, Volumes 8 and 11
     
14   Bound volume: U.S. Patents on Brassieres, etc. including Maidenform Patents, Vol. 9
     
15   Bound Volume: U.S. Patents on Brassieres, etc. including Maidenform Patents, Vol. 10, 11 May 1965-19 Nov. 1968
     
16 1 Bound Volume: Foreign Patents on Brassieres, etc. Vol. 1
     
  2 Items Found in Bound Volumes, n.d.
     
17 1 Recorded Assignments, 1923, 1926-1928
     
  2 Recorded Assignments: Great Britain, Feb. 1, 1926
     
  3 Recorded Assignments: Canada, 1930, 1932, 1933
     
  4 Recorded Assignments, 1930, 1932, 1933
     
  5 Recorded Assignments, 1935-1936
     
  6 Recorded Assignments, 1937-1939
     
  7 Recorded Assignments, 1940, 1949
     
  8 Canadian Trademark, Dec. 9, 1927
     
  9 Correspondence re: Domestic and Foreign Trademark Registration, 1933, 1935, 1937-1938
     
  10 "Tric-o-Lastic" Trademark Aplication, August, 1937
     
    Trademarks: Great Britain, December 1940
     
  11 Trademark Documents: T.M. "Kloth-Bak" [Serial No. 439202] Filed 12/26/40, 1940-1942
     
  12 Trademarked Tags: Exhibit HCH2, 1962
     
  13 Certificates of Copyright Registration, 1927, 1940
    A or AA--Book
    B--Magazine
    KK--print or pictorial work relating to merchandise
    The cards are a form of copyright certificate which verifies the registration; they are the same as the full page certificate. The card is the record of the work, while the certificate shows the registration.
     
  14 Certificate of Copyright Registration Numbers, May 1940 [photocopy]
     
  15 Copyright Certificates, 1940-1946
     
  16 Certificates of Registration of Claim to Copyright in a Periodical Published in the United States, 1946-1947
     
18   Volume 1: Maidenform International Trademark Registrations, 1953
     
71 2 Employment agreement assigning patent rights, 1933 [photocopy]
     
    SERIES 4: PUBLICATIONS, 1931-1997
    Subseries A: Maidenform Mirror, 1931-1966
     
19   Bound Volumes of Maidenform Mirror:
    Vols. 1-7, 1931-1937
    Vols. 7-17, 1937-1947
    Vols. 14-19, 1944-1949
    Vols. 19-25, 1949-1955
     
     
     
    Subseries A: Maidenform Mirror, 1931-1966
     
20   Bound Volumes of Maidenform Mirror:
    Vols. 20-32, 1952-1962
    Vols. 36-41, 1962-1966
     
70 5 Maidenform Mirror, Oct 1950, Aug 1952, May 1954, Sept. 1954
     
  6 Maidenform Mirror, April-May 1955, August-September 1955
     
  7 Maidenform Mirror, Feb-March 1956, April -May 1956, Oct-Nov 1956
     
  8 Maidenform Mirror, April-May 1957, August-September 1957, April-May 1958, August-September 1958
     
  9 Maidenform Mirror, Feb-March 1959, August-September 1960, Feb-March 1961, Jan-Feb 1963
     
  10 Maidenform Mirror, March-April 1964, July-August 1964, July-August 1965
     
    Subseries B: Maiden-Forum Newsletters, 1944-1995
     
75   Bound volume, Maiden Forum, 1944-1949
     
21   Bound Volume: Maiden Forum, 1950-1955
     
21   Bound Volume: Maiden Forum, 1956-1960
     
22 1 Nov. 1944-Nov. 1945
     
  2 Jan.-Nov. 1946
     
  3 Jan.-Mar., May-Nov. 1947
     
  4 Feb./Mar.-Apr./May, Sept., Nov. 1948
     
  5 Jan., Feb., Apr., May, Oct., Dec. 1949
     
  6 Feb.-Dec. 1950
     
  7 Jan.-Mar., May, June, Aug.-Dec. 1951
     
  8 Jan., Mar.-May, Aug., Sept., Dec. 1952
     
  9 Jan., Feb., Apr., June, Dec. 1953
     
  10 Feb.-Dec. 1954
     
22 11 Sept., Nov. 1955; Apr., Nov. 1960
     
  12 Feb., Nov 1962; Sept., Dec. 1963
     
  13 Feb., Jul., Sept., Dec. 1964
     
  14 Feb., Apr., June 1965
     
  15 Jan., Mar., Jul., Dec. 1966
     
  16 Feb., Jun., Oct 1967; Septiembre/Octubre 1967 (Spanish Edition)
     
  17 Jan., Mar., Jul. 1968; Enero/Febrero 1968 (Spanish Edition)
     
  18 Jan., Mar., Jun., Oct., Dec. 1969
     
  19 Mar., May, Sept., Dec. 1970
     
  20 Mar., June, Dec. 1971
     
  21 Feb., Sept. 1972
     
  22 Mar., June, Oct. 1973
     
  23 Jan., Apr., June, Oct. 1974
     
  24 Apr., Oct. 1979; Apr., June/July, Oct. 1980
     
  25 Jan., Apr., Jul., Oct. 1981
     
  26 Jan.-Fall 1982
     
  27 Spring-Winter 1983
     
  28 Spring-Winter 1984
     
  29 Spring, Summer 1985
     
  30 Spring-Winter 1987
     
  31 Spring, Fall 1991; Fall 1995
    SERIES 5: SALES AND MARKETING MATERIALS, 1929-1997
     
    Subseries A: Market Research, ca. 1947-1996
     
23 1 Photocopy: Market Survey, 1947
     
  2 Recommended Program for the Marketing Function, 1957
     
     
     
23 3 Preference Test Write-Ups: "Miscellaneous," 1958,1959, 1960s
     
  4 Preference Test Write-Ups: Wear Tests, 1959
     
  5 Preference Test Write-Ups: Evaluation of Preference and Wear Tests, 8 August 1962
     
  6 Preference Test Write-Ups: Purchaser Reaction to Arabesque #7730, 7789 Counterpoint #6621, 6630, 6 July 1961
     
  7 Preference Test Write-Ups: Blue Horizon [n.d.]
     
  8 Preference Test Write-Ups: Girdles [n.d.]
     
  9 Preference Test Write-Ups: Wear Tests: Girdles [1] [n.d.]
     
  10 Preference Test Write-Ups: Wear Tests: Girdles [2] [n.d.]
     
  11 Preference Test Write-Ups: Wear Tests: Girdles [3] [n.d.]
     
  12 Preference Test Write-Ups: Wear Tests: Brassieres [1] [n.d.]
     
  13 Preference Test Write-Ups: Wear Tests: Brassieres [2] [n.d.]
     
  14 Preference Test Write-Ups: Wear Tests: Brassieres [3] [n.d.]
     
  15 Preference Test Write-Ups: Combination Visual Preference and Wear Tests: Window Bra and Counterpart, 4 May 1966 and 17 June 1966
     
  16 Preference Test Write-ups: Visual Preference: Brassieres: Ariette through Counterpoint, 1950s and 1960s
     
  17 Preference Test Write-ups: Visual Preference: Brassieres: Dialog through Reverie, 1950s and 1960s
     
  18 Preference Test Write-ups: Visual Preference: Brassieres: "Scroll" through Sweet Music, 1950s and 1960s
     
  19 Preference Test Write-ups: Visual Preference: Brassieres: Tracery through Variette, 1950s and 1960s
     
  20 Preference Test Write-ups: Visual Preference: Girdles [n.d.]
     
  21 Preference Test Write-ups: Visual Preference: Long Lines [n.d.]
     
  22 Preference Test Write-ups: Other Studies [n.d.]
     
23 23 Preference Test Write-ups: Couponing, 30 Oct 1958
     
  24 Preference Test Write-ups: Outdoor Advertising Test, 29 May 1958
     
  25 Preference Test Write-ups: Packaging [n.d.]
     
  26 Preference Test Write-up: Teen Age Market Study [conducted by Seventeen Magazine-survey included], 28 May 1958
     
  27 Apparel Wear Testing Calling Format, n.d.
     
24   Bound Copy of A Study of Reactions to Four Girdles by A.J. Wood Research Corporation, June 1960
     
    Subseries B: Production and Distribution Statistics, 1929-1969
     
25 1 Maidenform Distribution Advertising, 1929-1930
     
  2 Business Correspondence re: Sales, 1941
     
  3 Notebook: Daily Production, 1932-1943
     
  4 Notebook: Total Daily Shipments, 1937-1941
     
  5 Notebook: Total Daily Shipments, 1942-1943
     
  6 Production and Shipping Records, 1943
     
  7 Production and Shipment Analyses, 1945
     
  8 Monthly Reports, Feb-Nov 1944
     
  9 Monthly Reports, Jan-Dec 1945
     
  10 Annual Report, 1944
     
  11 Supplement 1 to Annual Report, 1944
     
76   Production and Distribution spreadsheets, 1935-1942
     
77   Production and Distribution spreadsheets, 1947-1960 [U.S. and export markets]
     
78 1 Production and Distribution spreadsheets, 1947-1948
     
  2 Production and Distribution spreadsheets, 1968-1969 [U.S. and export markets]
69 4 Special Sales bulletin, 1963
  6 Internal coding, n.d.
     
    Subseries C: Dealer Aids and Store Promotions, 1937-1964
     
67 1 Foundation Sales Kit, 1937-1938
     
  2 "Visual Display Bra Bar: Self-Selection: The Success Trend of Tomorrow," 1956
     
  3 "Planning Your Dream Bra Department in 1957"
     
71 3 Stylebook, 1930
     
  4 Foundation stylebook, 1937-1938
     
  5 Stylebook supplements, 1957-1958, 1961
     
26 4 Store Promotions, Fall 1954
     
  5 Booklet: "The Maidenform Twice-Over: The First Circular Stitched Elastic Bra," 1957
     
  5 Pamphlet: "What to Wear With What/What to Wear Under What," 1960
     
  6 Advertising Program, Spring 1966
     
27 1 Mat Book, 1955-1956
     
  2 Sales Fold-Out: Concerto, 1957
     
  3 Field Sales Guide, 1963
     
  4 Book: Dealer Aids, Fall 1964
     
  5 Lingerie Sales Guide, 1967
     
  6 Booklet: "What You Should Know About 10 Best-Selling Maidenform Bras," n.d.
     
  7 Booklet: "All You Ever Wanted to Know About Selling (But Were afraid to Ask)," n.d.
     
  8 Booklet: "The Maidenform Woman, You Never Know Where She'll Turn Up," ca. 1980
     
27 9 Booklet: "Intimate Understanding, Bold Communication," 1995
     
  10 Advertising and Promotion Program, Fall 1988
     
  11 Advertising and Promotion Program, Spring 1989
     
  12 Advertising and Promotion Program, Fall 1989
     
  13 Advertising and Promotion Program, Spring 1990
     
  14 Advertising and Promotion Program, Fall 1990
     
  15 Advertising and Promotion Program, Spring 1991
     
  16 Advertising and Promotion Program, Fall 1991
     
  17 Advertising and Promotion Program, Spring 1992
     
  18 Advertising and Promotion Program, Fall 1992
     
  19 Advertising and Promotion Program, Spring 1993
     
  20 Advertising and Promotion Program, Spring, 1994
     
  21 Advertising and Promotion Program, Fall 1994, Spring 1995
     
    Subseries D: Stylebooks, 1927-1997
    Note: There are also envelope stuffers in Series 5E which were sent to homes advertising the latest Maidenform styles
     
28 1-2 1927-1943
     
  3 1948-1949
     
  4-8 Fall 1940-1965
     
29 1-4 1966-1979
     
30 1-6 1980-Spring 1997
    Subseries E: Wholesale Price Lists, 1930-1959
     
     
31 1 Wholesale Price Lists:
    Vol. 1, 1930, 1931, 1934, Spring 1936-Spring 1940
    Duplicate Book: Spring 1936-Spring 1940
     
  2 Wholesale Price Lists: Vol. 2, Fall 1940-Fall 1949
     
  3 Wholesale Price Lists:
    Vol. 3, Spring 1950-Fall 1954
    Vol. 4, Spring 1955-1959
     
32 1 Retail Price Lists and Envelope Stuffers, 1930-1944, 1947
     
  2 Wholesale Price Lists, 1941-44
     
  3 Canada Price Lists-Wholesale and Trinidad Price List, Fall 1954-1958, 1959
69 12 Price lists, 1930-1944, 1947
    Subseries F: Color Cards, 1980-1994
     
     
33 1 Color Cards, 1980-1982
     
  2 Color Cards, 1983-1985
     
  3 Color Cards, 1986-1987
     
  4 Color Cards, 1988-1989
     
  5 Color Cards, 1990-1991
     
  6 Color Cards, 1992
     
  7 Color Cards, 1993
     
  8 Color Cards, 1994
     
    Subseries G: Packaging, 1950-1978
    Note: Additional packaging may be found in the Sales Kits
     
34 1 1950-1959
     
  2 Color Photocopy: 1960
     
  3 1960-1967
     
  4 1970-1972
  5 1974-1978
     
     
    Subseries H: Hang Tags, 1984-1996
    Note: Additional hang tags may be found in the sales kits starting in the 1960s
     
79   1993-1994, 1994
     
80   1994
     
81   1995, 1996
     
82   n.d.
     
2   Internal Coding, n.d. [Contemporary]
     
    Subseries I: Sales Kits, 1956-1996
    Note: When looking at the kits it is important to remember that the collection was in some disarray, and not all items were dated. Most of the materials found in each kits stayed with that particular kit unless it was obvious where the found material went. Please see the oversize materials for additional sales kit materials.
69 7 Spring 1956
     
67 4 1958
     
35 1 Spring 1957
     
  2 Fall 1957
     
  7 1958
  8-14 Spring 1959
  15-19 Fall 1959
     
36 1 Spring 1960
     
  2 Fall 1960
     
  3 Spring 1961
     
  4 Swimwear 1961
     
37 1-9 Fall 1961
     
  10-18 Spring 1962
69 8 Spring 1962
     
37 19-21 Fall 1962
     
38 1-6 Spring 1963
     
  7-17 Fall 1963
  18 Spring 1964
     
  19-24 Fall 1964
     
  25 Spring 1965
  26 Jan 1965
     
39 1-7 Spring 1966
     
  8 Photographs, late 1960s
  9 Fall 1966
     
40 1-8 Spring 1967
     
  9-16 Fall 1967
     
  17-21 Spring 1968
     
  22-24 Fall 1968
     
  25-28 Spring 1969
     
  29-30 Fall 1969 - FRAGILE record of commercial inside folder
     
41 1-5 Spring 1970 - FRAGILE record of commercial inside folder
     
  6-10 Spring 1971
     
  11-15 Fall 1971
     
42 1-6 Spring 1972
     
  7-11 Fall 1972
     
  12-18 Spring 1973
     
43 1 Fall 1973
     
  2 Spring 1974
     
  3 Fall 1974
     
  4 Spring 1975
     
44 1-3 Fall 1975
     
  4-6 Spring 1976
     
  7-11 Fall 1976
     
  12-15 Spring 1977
     
  16-18 Fall 1977
     
45 1-2 Spring 1978
     
  3-5 Fall 1978
     
  6-8 Spring 1979
     
  9-12 Fall 1979
     
46 1 Spring 1980
     
  2 Fall 1980
     
  3 Spring 1981
     
  4 Fall 1981
     
  5 Spring 1982
     
  6 Fall 1982
     
47 1-5 Spring 1983
     
  6-7 Fall 1983
     
  8-16 Spring 1984
     
48 1-2 Fall 1984
     
  3 Spring 1987
     
  4 Fall 1987
     
  5 Spring 1988
     
  6 Fall 1988
     
  7 Spring 1989
     
  8 Fall 1989
  9 Spring 1990
     
  Missing ? Oscar de la Renta Sales Kit, Spring 1992
     
49 1-2 Spring 1992
     
  3 Fall 1992
     
  4 Spring 1993
     
  5 Fall 1993
     
  6 Spring 1994
     
  7 Fall 1994
     
  8 Feb-95
     
  9 Spring 1995
69 9 Order Forms, n.d.
     
    Subseries J: Counter Cards, 1949-1969, 1980
     
62 1 Allegro Long Line, 1940
     
  2 Allegro Bra, 1940 [Hand Colored]
     
  3 Allo-ette, 1941 [Hand Colored]
     
  4 "There is a Maidenform for Every Type of Figure," 1943
     
  5 Allo-ette, 1945
     
  6 Allo-ette, 1945
     
  7 Counterpoint, 1947
     
  8 Counterpoint "It's self-adjusting," 1947
     
  9 Interlude "with plunging neckline," 1947
     
  10 De-cla-tay, 1948
     
  11 Allo-ette Longline, 1948
     
  12 Maidenette Strapless: De-cla-tay "Lovely Lift! Lovely look! Brassieres that Follow Fashion's Necklines," 1949
     
  13 Maidenette Strapless, 1949
     
63 1 Maidenette Longline, 1950
     
  2 Maidenette Strapless, 1951
     
  3 Chansonette, 1951
     
  4 Over-ture, 1951
     
  5 Chansonette Longline, 1952
     
  6 Etude and Etude minor with built-in pads, 1952
     
  7 Concerto and Concerto Tri-line [Spanish language], 1953
     
  8 "I Dreamed I Went Back To School in My Maidenform Bra," 1955
  Missing?  
     
  9 Pre-lude Six-Way, 1955
     
  10 Pre-lude Six-Way Longline, 1955
     
  11 Pre-lude Six-Way [Spanish language], 1955
     
  12 Pre-lude Six-Way Once Over, 1956
     
  13 Chansonette, 1957 [seven copies]
     
  14 Sweet Music, 1959
     
64 1 Variation pantie girdle "made for machine washing", 1960
     
  2 "I Dreamed I had a Swinging Time in My Maidenform Bra," 1963
     
  3-5 Sweet Music "Keep Your Eye on Maidenform," 1964
     
  6 Moreover Contour, 1964
     
  7 Introduction, "I Dreamed I Switched the Stars in My Maidenform Bra," 1965
     
  8 Dialogue, 1965
     
  9 Innovation Contour, 1967
     
  10 Shaperies bikini, brief, pantie, long leg, 1967
     
  11 Concertina girdle "Keep Your Eye on Maidenform," 1968
     
  12 Charade, 1969
     
  13 Dialogue, n.d.
     
  14 "I Dreamed I Went Whistle-Stopping in my Maidenform Bra,"n.d.
     
  15 "Sone que posaba para un Anuncio de Modas en mi brassiere Maidenform," n.d.
     
64 16 Etude Strapless, n.d.
     
72 1 I Dreamed I Went to the Circus, 1953
    I Dreamed I Went to the Flower Show, 1953
     
  2 I Dreamed I Lived Like a Queen, 1953
     
  3 I Dreamed I Won the Academy Award, 1953
     
  4 "I Dreamed" Contest, 1956
     
  5 Maidenform Juniors As Seen in Seventeen, 1968
     
  6 Un-Underwear, 1970
     
  7 Un- Underwear, 1970
     
  8 Women Power Controller, 1972 [three copies]
69 2 The Maidenform Woman You Never Know Where She’ll Turn Up, 1980
     
72 9 Sweet Nothings Push Up Bra, 1994 [two copies]
     
  10 Chantilly Demi Bra, 1994 [two copies]
    SERIES 6: ADVERTISING, 1929-1994
     
    Subseries A: Advertisements, 1929-1991
    Note: See sales kits for additional advertising material. Included in the kits are consumer ads as well as other ads that were only for store buyers to see.
     
50 1 Mexican Cottons, ca. 1943 [photocopy]
     
  2 Advertisements: 1950, 1952-1954
     
  3 Advertisement, 1953 [color photocopy]
     
  4 Advertisement, Co-Op Format, 1961[color photocopy]
     
  5 Newspaper Ads from English Newspapers, 1963
     
  6 "The Maidenform Woman" Campaign, 1979-1981
     
  7 "The Maidenform Woman" Campaign, 1982-1983
     
  8 "Dares To Dream" Campaign, 1984
     
  9 "Dares To Dream" Campaign, 1984 [Color Photocopy]
     
50 10 "The Maidenform Woman" Campaign, 1986
     
  11 Celebrity Campaign, 1987-1989
     
  12 Women's Advocacy Campaign, 1990-1991
     
73 1 Advertisements, 1929-1949 [color photocopy]
     
  2 Advertisements, co-op format, "I Dreamed" campaign, 1950-1952 [color photocopy]
     
  3 Advertisements, "I Dreamed" campaign, 1955-1967
     
  4 Advertisements, "I Dreamed" campaign, 1949-1963 [color photocopy]
     
  5 Advertisements, "I Dreamed" campaign, 1960-1967 [color photocopy]
     
  6 Advertisements, 1970-1971
69 5 The Slight Advantage, 1973
     
73 7 Advertisements, "The Maidenform Woman" campaign, 1979-1980
    Advertisements, "Dares to Dream" campaign, 1984-1986 [?]
  11 Celebrity Campaign, 1987-1989
  12 Advertisements, 1993-1996
     
26 1 "I Dreamed" Campaign, 1949-1961
     
  2 Cue magazine cover, 1950
     
  3 30 Millionth Chasonette, 1957
83 1 Advertisements, 1960-1982
  2 Advertisements (posters), 1957-1989
  3 Advertisements (posters), 1957-1975
     
    Subseries B: Foreign Language Advertisements, 1951-1980
     
68 5 "I Dreamed," Spanish and German language, n.d.
     
     
74 1 "I Dreamed" Campaign [Spanish language] 1951, 1964
    "The Maidenform Woman" Campaign [Spanish language], 1980
     
  2 "I Dreamed" Campaign 1956, 1957, 1961 [in Spanish and Danish languages] [color photocopies]
    "The Maidenform Woman" Campaign 1980 [Spanish] [color photocopies]
69 3 Maidenform Woman, 1979, 1980 [Chinese]
     
74 3 Scrapbook of "I Dreamed" ads adapted or created for the French and German speaking markets in Switzerland, 1951-1962 [color photocopies]
     
  4 Scrapbook of Maidenform's activities in Denmark, 1962
     
  5-6 Hanging sign [Chinese], n.d.[color photocopies] [two copies]
69 14 Balloons from scrapbook, n.d.
     
    Subseries C: Television Commercials, 1950s-1994
     
61 OV 585.1 Videotape: Black and White TV Commercials, late 1950s-mid 1970s
     
  OV 585.2 Videotape: TV Commercials, 1950s-early 1990s
     
  OV 585.3 Videotape: "The Joke" and PTA Commercials, 1994
     
  OV 585.4 Videotape: "Maidenform Brassiere Cocktail Party," 1939
  OV 585.5 Maidenform Corporate Footage, n.d.
  MV 585.1  
     
    SERIES 7: PHOTOGRAPHS, 1927-1993
    Subseries A: Rosenthal Family, 1939-1993
     
51 1 William Rosenthal, ca. 1950s
     
  2 Ida Rosenthal, 1952, 1957, 1959, 1963
     
  3 Ida and William Rosenthal, 1950s
     
  4 Color Photocopies: Rosenthal/Coleman, 1950s
     
  5 Dr. Joseph A. Coleman, ca. 1940s-1960s
     
  6 Color Photocopies: Dr. Joseph A. Coleman, 1950s-1960s
     
51 7 Beatrice Rosenthal Coleman, 1919-1980s
70 11  
     
  Missing? Robert Brawer and Elizabeth Coleman, 1991
  8 Enid Bissett, 1939
     
  9 "Celebration of Women," ca. 1993
     
    Subseries B: Plants, Facilities, and Personnel, 1929-mid-1980s
     
52 1 36 West 57th Street, New York, NY ca. 1929
     
  2 Madison Avenue Showroom, 1942, 1958
     
  3 Color Photocopies: Madison Avenue Showroom, 1942
     
  4 Los Angeles, 1954, 1959
     
  5 Los Angeles, 1955
     
  6 ILGWU Bayonne Local 160 Girls Basketball Team, 1937
     
  7 Bayonne, NJ: Plant Worker, ca. 1941
     
  8 Color Photocopies: Bayonne, NJ: Plant and Workers, 1930s-1960s
     
  9 Bayonne Machine Operators, 1956, 1957, n.d.
     
  10 Princeton, WV: Plant Annex, 1947
     
  11 Princeton, WV: Plant Exterior, 1950
     
  12 Princeton, WV: Pepsi-Cola Plant, 1950-1951
     
  13 Princeton, WV: Plant, 1951
     
  14 Princeton, WV: Thorn Street Plant, 1957
     
  15 Princeton, WV: Eleanor Roosevelt [wearing JFK campaign button] with Plant Personnel, 1960
     
  16 Princeton, WV: Plant Parking Lot, 1964
     
  17 Princeton, WV: Princeton and Clarksburg Plant Supervisors, n.d.
     
  18 Huntington, WV, 1945
     
  19 Huntington, WV: Women's Basketball Team, 1949-1950
     
  20 Huntington, WV: Employees borrowing books from plant library, 1950
     
  21 Huntington, WV, 1954
     
  22 Huntington, WV: Huntington Advertiser, 1954
     
  23 Jacksonville, FL: employees, 1983
     
  24 Jacksonville, FL: Happy 1st Anniversary cake, 1983
     
52 25 Jacksonville, FL: Cutting Facility, mid-1980s
     
  26 Jacksonville, FL: Cuttery, ca. 1992
     
  27 Jacksonville, FL: Negatives, 1992
     
  28 Createx plant, ca. 1990s
     
  29 Createx plant: Negatives, ca. 1990s
     
  30 Ponce, Puerto Rico: Beatrice Needlecraft employees, 1952, 1959
     
  31 Ponce, Puerto Rico: Beatrice Needlecraft employees, 1953
     
  32 Puerto Rico: Beatrice Needlecraft parade float, 1955
     
  33 Puerto Rico: Beatrice Needlecraft workers, 1957
     
  34 Puerto Rico: Beatrice Needlecraft presentation of first life insurance policy, 1957
     
  35 Puerto Rico: Beatrice Needlecraft Constitution Parade float, 1958
     
  36 Puerto Rico: Beatrice Needlecraft parade banner, 1958
     
  37 Puerto Rico: Beatrice Needlecraft Christmas Tables, 1958
     
  38 Puerto Rico: Beatrice Needlecraft softball team, 1962
     
  39 Mayaguez, Puerto Rico: Beatrice Needlecraft - Malecon Plant, 1953
     
  40 Ponce, Puerto Rico: Maidenform Truck, 1960
     
  41 Mayaguez, Puerto Rico: Malecon Plant, 1954
     
  42 Ponce, Puerto Rico: John Diaz Co., Buena Vista Plant, 1962
     
  43 Juana Diaz, Puerto Rico: Wilida Plant, 1962
     
  44 Ponce, Puerto Rico: Wilida, Inc, Elcath Plant, 1962
     
  45 Ponce, Puerto Rico: Puerto Rico Needlecraft Plant, 1962
     
  46 Puerto Rico: Catharine Needlecraft machine operators at work, 1959
     
  47 Mayaguez, Puerto Rico: Catherine Needlecraft, 1959
     
  48 Mayaguez, Puerto Rico adjacent to San Vicente plant, 1955
     
  49 Bra Production in Puerto Rico plant: color negative, 1991
     
52 50 Slides, ca. 1992
  51 Photographs from publicity folder
     
66 1 Scrapbook: Maidenform delegation visit to Switzerland, 1955
     
  2 Scrapbook: Maidenform delegation visit to USSR apparel manufacturers, 1963
     
    Subseries C: Marketing Materials, 1929-1960
     
51 10 Advertisements, 1929 and 1943
     
  11 Advertisement (French), 1960
     
  12 Counter Card, 1943
     
73 8 Billboard, ca. 1930 [?] [color photocopy]
     
    Subseries D: Fashion Photos and Products, 1943-1962
     
51 13 Fashion Photos, 1943 and ca. 1950s
     
  14 Color Photocopies: Fashion Photos, ca. mid-1950s and ca. 1960
     
  15 Color Photocopies: 40th Anniversary Fashion Show, 1962
     
66 3 Scrapbook: International Maidenform displays, 1962-1966
     
  4 Oversized photographs: Maidenform woman with clown, n.d.
     
    Subseries E: Store Displays, 1950s-1965
     
51 16 Store Displays, 1950s-1960s
     
  17 Store Displays, 1950s-1960s [color photocopies]
     
  18 Store Displays, 1965 [color photocopies]
     
  19 Foreign Window Displays, 1965 [photocopies]
     
  20 Foreign Window Displays, 1965 [color photocopies]
     
74 7 Foreign Window Displays, 1961-1965 [color photocopies]
     
73 9 Window Displays, ca. 1960s [color photocopies]
     
  10 Window Displays and Parade, 1965 [color photocopies]
     
    Subseries F: World War II and Pigeon Vest, 1942-1944
     
51 21 Paratrooper with Pigeon in Vest, 1940s
     
  22 Pigeon Vest, 1942, 1943
     
  23 Photocopies: Pigeon Vest Development Model, 1944
     
  24 Photographs: World War II Ambulance, ca.1940s
     
  25 Photograph: World War II - "Leo Rosenthal Box," ca.1940s
     
  26 Photograph: World War II Plaque, ca.1940s
     
  27 Photograph: Employees with Mannequin, ca. 1940s
     
  28 Photograph: Employees [?] and "6th War Loan" brochure, 1940
     
  29 Photographs: Minute Man Flag, 1942
     
  30 Photographs: Moe Rosenthal, Son Hillel, and personnel, V-J Day 1945
     
    Subseries G: Events, 1948-1962
     
  31 Photograph: Appalachian Electric Power Co. Coal Show, Bluefield, WV, Sept. 1948
     
  32 ILGWU Convention participants, 1950
     
  33 Sales Meetings, 1951-1952, 1958, 1962
     
  34 Bra Exhibition, Huntington, WV, 1954
     
  35 "Maidenform Congratulates Hawaii, the 50th State," 1959
     
  36 "Happy Return of Maidenform to Britain," n.d.
     
  37 40th Anniversary, 1962
     
    Subseries H: Awards 1942, 1957
     
  38 20th Anniversary Plaque, 1942
     
  39 Albert Einstein College of Medicine Award, 1957
  40 Negatives from publicity folder, ca. 1965
     
    SERIES 8: PATTERNS, [ca. 1950s]
     
59 1 Sewing instructions, with pattern and sample B operation #8481
     
59 2 Sewing instructions, with pattern and sample B operation #8068 (pt.1)
     
  3 Sewing instructions, with pattern and sample B operation #8068 (pt.2)
     
  4 Sewing instructions, with pattern and sample B operation #8002
     
  5 Sewing instructions, with pattern and sample B operation #8034
     
  6 Sewing instructions, with pattern and sample B operation #8013
     
  7 Sewing instructions, with pattern and sample B operation #8089
     
  8 Sewing instructions, with pattern and sample B operation #8005
     
  9 Sewing instructions, with pattern and sample B operation #8369
     
60 1 Sewing instructions, with pattern and sample - operation #8356
     
  2 Sewing instructions, with pattern and sample B operation #8348
     
  3 Sewing instructions, with pattern and sample B operation #8364
     
  4 Sewing instructions, with pattern and sample B operation #8375
     
  5 Sewing instructions, with pattern and sample B operation #8929
     
65 1 Cover of Pattern Binder and note, n.d.
     
  2 Copies of Patterns: #1755 through 1763, n.d.
     
  3 Copies of Patterns: #2133A through 2717AA, n.d.
     
  4 Copies of Patterns: #3109 through 3283/89B, n.d.
     
  5 Copies of Patterns: #4133 through 4949, n.d.
     
  6 Copies of Patterns: #5127 through 5523, n.d.
     
  7 Copies of Patterns: #6400 through 6517, n.d.
     
  8 Copies of Patterns: #7023/35 through 7433C, n.d.
     
  9 Copies of Patterns: #8833A through 8863C, n.d.
     
  10 Copies of Patterns: #9117A through 9122, n.d.
     
  11 Grading manual, n.d.
69 11 Recommended Product Standard for Body Measurements, 1969
     
     
    SERIES 9: WAR WORLD II ACTIVITIES, 1941-1946
    Subseries A: Pigeon Vest and Parachute Production, 1941-1946
     
71 6 Color Photocopies: Blueprints: Pigeon Vest Assembly, July 6, 1944
     
  7 Color Photocopies: Blueprints: Pigeon Vest Details, July 5, 1945
     
  8 Color Photocopies: Blueprints: Parachute Details, Aug. 12, 1941
     
53 1 Pigeon Vest PG-106/CB 19995-PHILA-45-63: Original Binder Cover, 1941-1946
     
  2 Pigeon Vest PG-106/CB 19995-PHILA-45-63, 1941-1943
     
  3 Pigeon Vest PG-106/CB 19995-PHILA-45-63, 1944
     
  4 Pigeon Vest PG-106/CB 19995-PHILA-45-63, Jan.-March 1945
     
  5 Pigeon Vest PG-106/CB 19995-PHILA-45-63, April-August, 1945
     
  6 Pigeon Vest PG-106/CB 19995-PHILA-45-63, 1946
     
  7 Pigeon Vest PG-106/CB 19995-PHILA-45-63, n.d.
     
54 1 Blueprint: Flare, Aircraft, Parachute, M8A1, M24, and M26. Diagram for Folding Parachute, 13 June 1930
     
  2 Blueprint: Flare, Aircraft, Parachute, M81, M24, and M26. Diagram for Attaching Flare to Parachute, 13 June 1930
     
  3 Blueprint: Flare, Aircraft, Parachute, M26. Parachute Details, 28 June 1941
     
  4 Blueprint: Flare, Aircraft, Parachute, M81, M24, and M26. Parachute Details, 12 Aug 1941
     
  5 Blueprint: Net, Mosquito, Head (Camouflaged), 6 Jan 1943
     
  6 Blueprint: Pigeon Vest PG-106/CB Assembly, 6 July 1944
     
  7 Pigeon Vest Pattern, 1944
     
  8 U.S. Army Specification Booklets, 1923-42
     
  9 Color Photocopies: Pigeon Vest Documents, 1944
     
  10 Photocopies: Pigeon Vest Documents, 1944
     
  11 Correspondence with Dept. Of the Army, 15 Dec 1995
     
54 12 Correspondence re: Pigeon Vest Photos, 1945
     
  13 Letter to the Editor re Pigeon Vest, n.d.
     
    Subseries B: Government Relations, 1942-1945
     
55 1 Maiden Form Brassiere Co. With War Power Board (Violation of Steel Wire Order): Correspondence [File 3 8503 D10678 Closed 1/44], 1942-1943
     
  2 War Labor Board Application for Approval of New Classification and Rate Ranges for New York Office: Legal [8503-9 10684 Closed 11/17/45], 1943
     
  3 War Labor Board Application for Approval of New Classification and Rate Ranges for New York Office: Correspondence [8503-9 10684 Closed 11/17/45], 1943-1944
     
  4 Application to War Labor Board for Head Marker: Memos and Drafts [8503-19 D13028 Closed 10/17/47], 1945
     
  5 Application to War Labor Board for Head Marker: Correspondence [8503-19 D13028 Closed 10/17/47], 1944-45
     
  6 Application to War Labor Board for Off-Standard Workers: Memos and Drafts [8503-16 D13? Closed 10/17/47], 1944
     
  7 Application to War ManPower Commission to Declare Business Essential: Original Exhibits Supplementary Brief [8503-1], 1943-1944
     
  8 Magazine: Hygeia [page 580], August 1942
     
  9 "Why Corsets and Brassieres Are Essential: A Report From the Corset and Brassiere Association of America," [ca.1944]
     
  10 Supplementary Brief, [1944]
     
  11 Copies of Supplementary Brief - Statement Included, [ca.1944]
     
  12 Exhibits: Originals and Copies - First Brief, 1943
     
  13 Correspondence, 1943-44
     
  14 Office of Price Administration Problems: Correspondence [8503-03], 1946
     
55 15 Office of Price Administration Problems: Memos and Drafts [8503-03], 1946
     
56 1 Maidenform Brassiere Co. With War Labor Board for Individual Increases [8503 File 5 D10680 Closed 1/44], 1942-1943
     
  2 Maiden Form Brassiere Co. With War Power Board (Violation of Steel Wire Order): Memos and Drafts [File 3 8503 D10678 Closed 1/44], 1943
     
  3 War Labor Board Application for Approval of New Classification and Rate Ranges for New York Office: Memos [8503-9 10684 Closed 11/17/45], 1943
     
  4 Application to War Labor Board for Off-Standard Workers: Correspondence [8503-16 D130? Closed 10/17/47], 1944-45
     
  5 Application to War Labor Board for Head Marker: Legal [8503-19 D13028 Closed 10/17/47],
     
  6 Application to War Man Power Commission to Declare Business Essential: Memos and Drafts of Brief [8503-1], 1943-1944
     
  7 Maiden Form Brassiere Co. With War Power Board (Violation of Steel Wire Order): Legal [File 3 8503 D10678 Closed 1/44],
     
  8 Application to War Labor Board for Off-Standard Workers: Legal [8503-16 D130? Closed 10/17/47]
     
  9 OPA Problems: Legal [8503-30], 1946 [closed 4/29/47]
     
    SERIES 10: LABOR RELATIONS, 1937-1990
     
57 1-4 ILGWU Correspondence: West Virginia, 1943-1952
     
  5-7 National Labor Relations Board: Puerto Rico, 1953-1954
     
  8 Court Transcripts: Bayonne, NJ, 1955
    Employees are charged with work stoppage that violated the collective bargaining agreement between Maidenform and the union.
     
  9 National Labor Relations Board, 1951, 1966
     
58 1 Booklet: "Maidenform - Control Through Supervision", 1947
     
  2 Xerox Market Brief: "A Xerographic Solution at Maidenform", ca. 1970s
     
  3 News Articles: Union Activities, 1937, 1948, 1961
     
  4 Speech and response letter re: ILGWU, 1941
     
  5 Booklets: ILGWU Union Agreements, 1942, 1960
     
  6 News Article: ILGWU Bayonne Local 160 Girls Basketball Team, 1937
     
  7 Booklet: ILGWU agreement with Maidenform, Inc., 1969
     
  8 Invitations to Clarksburg Anniversary Balls, 1945, 1949
     
  9 City map: Clarksburg, WV, late 1940s
     
  10 Memo: Princeton plant, 1951
     
  11 News Articles: Huntington, WV, 1949-1957
     
  12 Pamphlet: "Your Union is the ILGWU, AF of L," 1953
     
  13 ILGWU correspondence, West Virginia, 1953-1957
     
  14 News Articles: Huntington and Princeton WV plant closings, 1990
     
  15 News articles: Puerto Rico, 1953-1966
     
  16 Interoffice communication: Wage hearings [Puerto Rico], 1954
     
  17 Correspondence: labor relations in Puerto Rico, 1955
     
  18 Booklet: Administrative amparo decretado a favor de la Sociedad Maidenform Brassiere Company, Inc. ..., 1958
    Discusses a ruling in favor of Maidenform in which another company was found guilty of copyright infringement [in Colombia?]. The booklet talks mainly about the protection of the Maidenform trademark
     
  19 Publicity: 40th Anniversary dinner, Puerto Rico, 1963
    Correspondence and related news articles for dinner in Puerto Rico commemorating three events: Maidenform's 40th birthday, the 30th anniversary of selling operation in PR, and the 10th anniversary of manufacturing there.
     
  20 Correspondence: Puerto Rico Work stoppage, 1965
     
  21 Interoffice communication: Operation Start Dates, Puerto Rico plants, 1966
     
  22 Puerto Rico Plant magazine, 1967
     
  23 Covers of Puerto Rico Plant magazine "el Sosten", 1967-1968
     
58 24 25th Anniversary of Maidenform in Puerto Rico, Invitation and Program, 1977
     
  25 Press release: "Maidenform and Puerto Rico: A successful 40-Year Partnership," 1992
     
  26 News Article: Maidenform y Puerto Rico, 1992
     
71 9 ILGWU newspaper: Justice, February 1954, June 1957
     
  10 ILGWU newspaper: Justice, May, June, October, November, 1958
     
  11 ILGWU newspaper: Justice January 1959; March 1972
58 27 Pay Wallet bag from Puerto Rico, 1960
    SERIES 11: MISCELLANEOUS UNPROCESSED MATERIALS
84 1 Binder of trademark records, ca. 1970s (arranged alphabetically by trademark)
  2 One (1) folder of foreign publicity, 1963-1965
  3 One (1) folder of photocopied patents re: the first bra patented and correspondence from 1989
  4 One (1) binder of registered trademark names arranged alphabetically
86 1 One (1) binder of Maidenform Consolidated Balance Sheet, 1934-1944 Report prepared by Homes & Davis Public Accountants
  2 One (1) binder of Maidenform Consolidated Balance Sheet, 1945-1942
    Report prepared by Homes & Davis Public Accountants
87 1 One (1) binder of Maidenform Consolidated Balance Sheet, 1953
    Report prepared by Homes & Davis Public Accountants
84 5 One (1) folder of black and white international photographs
  6 One (1) folder of foreign trademark registration correspondence
  7 Argentina trademark, 1935
  8 Colombia trademark, 1934
  9 El Salvador trademark, 1937
  10 Norway trademark, 1936
  11 Peru trademark, 1936
  12 Puerto Rico trademark, 1936
  13 Sweden trademark, 1936
  14 United States trademark, 1924 and 1936
  15 Venezuela trademark, 1936
  16 Maidenform girdles in Great Britain
85 1 Purchase of factory in Huntington WV
  2 History of the Export Department
  3 Night gown visual study
  4 Mr. Metzger’s pictures
  5 Various advertisements from magazines and newspapers
  6 Black and white photographs from Hong Kong
  7 Maidenform The Company and the People, a booklet for employees
  8 Total purchases and promotional payments, 1959-1960
  9 Photos of department store displays
  10 Maidenform stamps, 1969, 1972
  11 Sales data, 1947-1962
  12 One (1) unidentified color slide
  13 All You Ever Wanted to Know About Selling But Were Afraid To Ask
70 4 Ad parodies, ca. 1970s
  12 Articles about Hong Kong, 1979
  13 Sales Reports, Hong Kong, 1979-1981
  14 Advertisements and Marketing Plans for Hong Kong, 1979
  15 Advertisements Scrapbook, 1961
  16 Consumer Catalog (missing page), 1930
  17 Catalog page, forms and fixtures (color copy), ca. 1960s
  18 Sales kits, n.d.
  O/S Fldr. 1 I dreamed I went shopping in my Maidenform, n.d. (2 copies)
    After 10 bras and girdles by Maidenform, n.d.
    Kitten soft Maidenform variation girdles and pantie girdles, n.d.
    From the day Maidenform went into business, we’ve been making more than bras, n.d.
    Maidenform Bra Chariot Race, 1963
    Maidenform Swimweek Contest, n.d.
    14,400 times a day every time she breathes your customer needs a new concertina bra, n.d.
    One good stretch deserves another Day Dreams and Sweet Music, n.d.
    Maidenform medley contour with adjustable straps that stretch, n.d.
    I dreamed…Un-Underwear, n.d.
    Maidenform Medley the new Sweet’n lady bra, n.d.
    Venezia (poster), n.d.
    New York Times Macy’s ad, 1970
    Sunday News Abraham & Strauss ad, 1970
    You Can See Why I’m A Maidenform Woman, n.d.
    Splendor of the Sea…Maidenform Mother of Pearl Collection, 1979
    Alitalia Airlines (poster), n.d.
    From the Sea Dream Collection by Maidenform, 1969
    I dreamed I was made over in my Maidenform bra, 1958
    I dreamed I was a heavenly body In My Maidenform bra, 1958
  O/S Fldr. 1 I dreamed I sang A duet at the met in my Maidenform bra…and a solo in my Maidenform girdle, 1959 ( 2 copies)
    I dreamed I looked in the mirror at my Maidenform bra…and saw myself in my Maidenform girdle, 1959.
    I dreamed I accentuated the positive in my Maidenform bra…and minimized the negative in my Maidenform girdle, 1959 (2 copies)
    I dreamed I was sugar and spice in my Maidenform bra…and everything nice in my Maidenform girdle, 1960
    I dreamed I raced with the wind in my Maidenform bra (Concerto), 1957 (2 copies)
    Presentation binder, 1959

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E-mail: archivescenter@si.edu
Revised: October 16, 2012