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GOYA FOODS, INC. COLLECTION 1960-2000
#694

(20 cu. ft.: 59DB, 1 F/O)

by: Jennifer Snyder & Jose Delanoy, December 2001

History

Prudencio Unanue (1886-1976) was born in the Basque region of northern Spain. He emigrated to the island of Puerto Rico in 1902 and married Carolina Casal (1890-1984) in 1921. In 1916 he moved to New York where he studied business and worked for a customs agency. Missing the tastes and smells of home cooking, the Unanues believed that there was an expanding immigrant market for the ingredients of "authentic Spanish cuisine." In 1936 they opened Unanue, Inc., a warehouse on Duane Street in lower Manhattan, to supply corner stores or bodegas. Over thirty years, the Unanue and Sons import business grew tremendously. Eventually, the business began to do its own food processing, canning, and packaging. In 1958, Goya Foods bought its first factory in Brooklyn, NY.

The Unanues and Sons company purchased the name "Goya"(1) in 1936 from a Moroccan sardine supplier for one dollar. In 1946 the company changed its name to Unanue and Sons, Inc. It assumed the name Goya Foods, Inc. in 1961, although it had used the name Goya for its products since 1936.

The Goya Foods company continued to innovate, pioneering television advertising in Puerto Rico. During the 1960s, Goya Foods sought out opportunities to expand its customer base as larger numbers of Caribbean immigrants moved into the United States. By sponsoring music festivals, sports teams, and other activities Goya Foods supported the cultural life (e.g. parades, beauty pageants, festivals) of various communities in the United States and Puerto Rico.

In 1974, Goya Foods moved to its current office headquarters and factory building in Secaucus, NJ. By 2000, Goya owned factories in upstate New York, California, Illinois, New Jersey, Massachusetts, Texas, Florida, as well as Puerto Rico, the Dominican Republic, and Spain.

Scope and Content

The Goya Foods, Inc. Collection documents the history of the company from the 1960s to 2000. (A few earlier documents pertaining to Unanue and Sons and family photographs can be found in the collection, as well.) Materials include: photographs, calendars, sales promotional materials, cookbooks, recipe packages, point-of-purchase items, box and can labels, scrapbooks, and clippings files. Sound recordings, televisions advertisements, and anniversary video productions are also included. The material documents sales meetings, plant activities, and workers' events as well as the office life of the company and the philanthropic efforts and community activities of Goya Foods, Inc.

The collection is arranged in eight (8) series:

Series 1: HISTORY AND BIOGRAPHY, 1960s-1990s - Photographs and biographies of the Unanue family members. Also includes company anniversary programs.

Series 2: UNITED STATES PUBLICITY MATERIALS, 1970-2000 - Contains extensive files of news clippings (compiled by an outside agency) arranged in chronological order. Also, press releases and publicity materials and copies of the newsletter La Voz Femenina(2),1982-1989.

Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s - Photographs of Goya "sponsored" activities which took place in the United States. The majority of the photos are unlabeled and undated. The series is divided into twelve (12) subseries:

Subseries A: Parades and Festivals, 1966-1999 - Parades and festivals which Goya participated in, mainly in New York City and NJ. For many parades Goya created a special float for participants to ride on. Many parades feature pageant contestants (see Subseries D). Tito Puente is a frequent performer.

Subseries B: Parties and Banquets, 1970s-1990s - Many of the banquets and parties included are related to the various parades and pageants, this may or may not be obvious from looking at the photographs. Also included are employee parties.

Subseries C: Community Events, 1970s-1990s - Goya prides itself on its civic work within the Hispanic communities of the United States. This subseries reflects many of the events Goya has sponsored or been a part of, including its support of the Manhattan Valley Golden Age Senior Center and Casa de Don Pedro, a home for children.

Subseries D: Pageants, 1980s-1990s - Goya sponsored beauty pageants throughout the 1980s and 1990s, usually associated with a community parade (for example, a Dominican Parade Pageant). Sometimes the photos from the pageants and related events are included, though the parades themselves can be found in Subseries A.

Subseries E: Employees, Plants, and Offices, 1960s-1990s - Photographs of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here.

Subseries F: Awards, 1970s-1990s - Awards given to the Unanues or Goya Foods, Inc. by various organizations and awards given to others by Goya.

Subseries G: Celebrities, 1980s-1990s - Mainly events with celebrities in attendance. Prominent people include: Cardinal Cooke, Gloria Estefan, Michael J. Fox, Ed Koch, Spike Lee, David Letterman, Olga Elena Mattei, and Tito Puente.

Subseries H: Sporting Events, Teams, and Awards, 1970s-1990s - Soccer, baseball, bowling, volleyball, and softball teams are included, as well as little league teams and sporting workshop participants (mainly children with "professional" players). Teams are mostly Goya sponsored, though some professional players appear.

Subseries I: Concerts, 1980s-1990s - Tito Puente, Eddie Palmieri, and Willie Colón concerts at Penns Landing, plus multi-city Festival de Musica Goya, 1990.

Subseries J: Trade Shows, 1966, 1980s - Food expositions, trade shows, and demonstrations.

Subseries K: Travel, 1970s-1990s - Trips taken by [presumably] Goya employees. Santo Domingo, Peru, and Haiti were destinations.

Subseries L: Unidentified, 1970s-1990s

Sub-subseries 1: Parade related events, 1980s-1990s

Sub-subseries 2: Other, 1970s-1990s

Series 4: UNITED STATES CORPORATE MATERIALS, 1960s-1990s [bulk dates] - Includes product labels and packaging, advertising materials, press kits, and memos.

Series 5: PUERTO RICAN PUBLICITY MATERIALS, 1980s-2000 - Consists of publications arranged chronologically within each title.

Series 6: PUERTO RICAN PHOTOGRAPHS, 1960s-2000 - Photographs of Goya "sponsored" events in Puerto Rico. The majority are unlabeled and undated. There are two (2) boxes of photos divided into eight (8) subseries:

Subseries A: Parades - One parade, Reina el Dario la Prenza, from 1977.

Subseries B: Parties and Banquets - Included are employee parties which may or may not be obvious.

Subseries C: Community Events - This subseries shows several ways in which Goya continues to stay involved in the Puerto Rican community.

Subseries D: Employees, Plants, and Offices - Photographs of Goya employees (both line workers and executives), offices, and plant facilities. Events in which employees participated (dances, parties, and picnics) are included here.

Subseries E: Awards - Awards given to the Unanues or Goya Foods, Inc. by various organizations and awards given to others by Goya.

Subseries F: Sporting Events, Teams, and Awards - One (1) folder of sporting events and teams sponsored by Goya.

Subseries G: Travel - Trip(s) taken by [presumably] Goya employees to Boca Cagrejos, Puerto Rico, in the 1960s.

Subseries H: Products - Photographs of Goya products and of a photo shoot for an advertisement.


Series 7: PUERTO RICAN CORPORATE MATERIALS, 1970s-2000 - Included are office forms, blank letterhead, advertising materials, press kits, annual reports, and newsletters.

Series 8: AUDIO-VISUAL MATERIALS, 1990s and n.d. - Consists of commercials and biographical programs on the Unanues. **This series is unprocessed; please see the Reference Archivist for availability in viewing.

Provenance

This collection was donated to the National Museum of American History in 1999 by Goya Foods, Inc. through Rafael Toro, Director of Public Relations.

Related Collections

  • The Division of Cultural History holds items related to this collection including promotional items, display props, a neon sign, products and containers, and clothing.
  • #615 Government of Puerto Rico Division of Community Education Posters
  • #712 Teodoro Vidal Collection
  • Various other food related collections (please see the Reference Archivist for help in locating these collections).

Container List

Box Folder
Series 1: HISTORY AND BACKGROUND, 1960s-1990s
1 1 Photographs of Family, 1960s-1990s
6 1 Photographs of Family
1 2 Photographs of Unanue Family, 1970s and 1990s
3 Photographs of Joseph Unanue, ca. 1970s
4 Photographs of Don Prudencio Unanue, ca. late-1960s
5 Program for Testimonial to Don Prudencio Unanue, 6 April 1968
6 Biography of Don Prudencio Unanue, ca. 1960s
7 Biography of Joseph A. Unanue, ca. 1980s and 1990s
8 Biography of Joseph F. Unanue, ca. 1990s
9 Biography of Carmen Ana Casal Unanue
10 Biographies of Goya Employees, ca. 1990s
11 General Histories of Goya Foods, Inc.
12 50th Anniversary of Goya Foods, Inc., 1985-86
13 60th Anniversary of Goya Foods, Inc., 1996
Series 2: UNITED STATES PUBLICITY MATERIALS, 1970-2000
2 1-11 La Voz Femenina, 1982-1989
3 1 Carteles, 1998
2 Hispanic Business, Jan./Feb. 1982
3 Hispanic Business, June 1991
4 Nuestro, Jan./Feb. 1979
5 New Jersey Business, May 1985
6 Republica, 1994
7 Newspaper articles, 1976-77
8 Newspaper articles, 1979
9 Newspaper articles, 1981
10 Newspaper articles, 1982
11 Newspaper articles, 1984
12 Newspaper articles, 1985
13 Newspaper articles, 1986
14 Newspaper articles, 1990
15 Newspaper articles, 1992
16 Newspaper articles, 1993
17 Newspaper articles, 1998
4 1 "Goya Foods, Inc. In The News," September-December, 1992
2 "Goya Foods, Inc. In The News," April-June, 1993
3 "Goya Foods, Inc.," October-December, 1993
5 1 ECOS de Goya, February 1985
6 19 Mother's Day greeting from Goya, n.d.
5 2 Goya Holiday Greeting Cards, 1995 and n.d.
60 3 Sports Teams Posters, 1994-1995, 2000
5 3 Announcement: Relocation of Goya Distribution Center and Offices, 1974
4 Statement for Three Kings Feast at Gracie Mansion, n.d.
5 Baseball, n.d.
6 Press Release: Kraft/Goya Summer Promotion, 1988
7 Press Release: Se confiere el titulo de "caballero" al Sr. Joseph A. Unanue, Presidente de Goya Foods, Inc., n.d.
8 Other press releases, n.d.
9 Press Release and news clippings: Queens, NY Proclaims Goya Foods Day (Goya 50th Anniversary), 16 December 1986
10 Sales Representatives annual dinner program, 1982
11 National Conference of Christians and Jews Food Industry Brotherhood Award Dinner-Dance honoring Joseph Unanue, 25 June 1985
12 Hispanic Auxiliary Police Association, Inc. Annual Dinner and Dance program, 1988
13 Lists of commercials, 1980s
14 Publicity, 1997
15 Publicity, 2000
16 Publicity, n.d.
7 1 Press Clippings Scrapbook, 1980
2 El Dario - La Prensa, 14 September 1973
3 Food Merchants Advocate, May/June 1996
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries A: Parades and Festivals

9 1 Puerto Rican Parade, New York City, 1966 (Nelson Rockefeller and Bobby Kennedy in attendance)
2 Unidentified Parade, New York City,1979 (Miss Universe Maritza Sayalero of Venezuela in attendance)
3 Unidentified Parade, New York City,1979
4 Unidentified Parade [Puerto Rican Festival?], New York City,1980
5 Puerto Rican Folk Festival, ca. 1981
6 Folk Festival (Little Miss Unity Float), ca. 1981
7 Puerto Rican Parade, Paterson, NJ, 1982
8 Unidentified Parade, Philadelphia, PA, 1982
9 Puerto Rican Parade, New York City, 1983 (Tito Puente in attendance)
10 Fiesta Folklorica, New York City (Central Park), 1984
11 Cuban Day Parade, New York City, 1984
12 Puerto Rican Parade, New York City, 1984
10 1 Cuban Parade, New York City, 1985
2 Fiesta Folklorica, New York City, 1985
3 Puerto Rican Parade, New York City, 1985
4 Puerto Rican Parade, New York City, 1985
5 Dominican Parade, New York City, 1986
6 Elizabeth Carnival, Elizabeth, NJ, 1986
7 Hispanic Heritage Week Parade, New York City, 1986
16 Hispanic Society of Suffolk County Parade, 1986
8 Paterson Puerto Rican Parade, Paterson, NJ, 1986
9 Puerto Rican Parade, New York City, 1986 (Tito Puente, Performer)
10 Puerto Rican Parade-50th Anniversary Goya, New York City, 1986
11 Cuban Parade of New York, New York City, 1987
12 Dominican Parade, New York City, 1987
13 Hispanic American Parade, NJ, 1987
14 Hispanic American Parade, New York City, 1987
15 Jersey City Puerto Rican Day Parade, Jersey City, NJ, 1987
11 1 Puerto Rican Parade, New York City, 1987 (Tito Puente, Grand Marshal)
2 Puerto Rican Week Festival, Philadelphia, PA, 1987 (Eric Estrada, Grand Marshal)
3 Puerto Rican Week Festival Parade, Philadelphia, PA, 1987 (Eric Estrada, Grand Marshal)
4 Puerto Rican Parade, New York City, 1988
5 Columbian Festival, 1989
6 Cuban Parade, New York City, 1989
7 Ecuadorian Parade and Festival, Bronx, NY. 1989
12 1 Hispanic American Parade, NJ, 1989
2-3 Puerto Rican Statewide Parade of NJ, 1989
4 Puerto Rican Parade, New York City, 1989
5 Fiesta Folklorica Puerto Rico, New York City, 1989
6 Cuban Parade, New York City, 1990
7 Dominican Parade and Festival, New York City, 1990
8 Hispanic American Parade of NJ, 1990
13 1 Puerto Rican Statewide Parade of NJ, 1990
2 Puerto Rican Parade, New York City, 1990
3 Spanish Society of Suffolk County Parade, 1990
4 Cuban Parade, 1991
5 Dominican Parade, Paterson, NJ, 1991
6 Dominican Parade, New York City, 1991
7 Hispanic Parade, New York City, 1991
14 1 Puerto Rican Parade, New York City, 1991
2 Spanish Society of Suffolk County Parade, 1991
3 Louis Enrique XXI Latin American Festival, Washington, DC, 1991
4 Columbian Festival, Flushing Meadows, NY, 1992
5 Cuban Parade, New York City, 1992
6 Dominican Parade of New Jersey, 1992
7-8 Fiestan (Big Event), New York City, 1992
9 Puerto Rican Festival, Boston, MA, 1992
15 1 Puerto Rican Parade, New York City, 1992
6 2 Puerto Rican Parade, New York City, 1992
15 2 Puerto Rican Parade of Long Island, NY, 1992
3 West Indian Carnival, Brooklyn, NY, 1992
4 African American Parade, Harlem, NY, 1993 (Al Sharpton and Jesse Jackson in attendance)
6 3 African American Parade, Harlem, NY, 1993
15 5 Argentinian Parade, New York City, 1993
6 Elizabeth Carnival, Elizabeth, NJ, 1993
7 Columbian Festival, 1993
16 1 Dominican Parade of New Jersey, 1993
2 Dominican Parade, New York City, 1993
3 Ecuadorian Parade and Festival, NJ, 1993
4 Hispanic Parade, New York City, 1993
5 Hispanic Parade, Queens, NY, 1993
6 Hispanic Parade, NJ, 1993
7 Puerto Rican Parade, NJ, 1993
8 Puerto Rican Parade, Newark, NJ, 1993
9 Puerto Rican Parade Trenton, NJ, 1993
17 1-2 Puerto Rican Parade, New York City, 1993 (Tito Puente, performer)
3 Puerto Rican Parade, Bronx, NY, 1993
4-5 West Indian Carnival, 1993
6 4 Columbian Festival, 1994
6 5 Dominican Parade, 1994
18 1 Puerto Rican Parade, CT, 1994
2-3 Puerto Rican Parade, New York City, 1994
6 6 Puerto Rican Parade, New York City, 1994
18 4 Columbian Community Festival, 1996
5 Unidentified Parade, [Philadelphia, PA?], 1970s
6 Unidentified Parade, [Brooklyn or Queens, NY], ca. late 1970s or early 1980s
7 Unidentified Parade, ca. 1980s
8 Puerto Rican Parade, NJ, ca. 1980s
9 Puerto Rican Parade, Newark, NJ, ca. early 1980s
10 Cuban Parade, New York City, ca. late 1980s
11 Puerto Rican Parade, New York City, ca. 1980s
19 1 Festival Independencia de Columbia, New York City, ca. 1990s
2 Fiesta Folklorica, n.d.
3 Unidentified Outdoor Festivals, n.d.
4-5 Unidentified Parades, ca. 1970s-1990s.
6 7 Unidentified Parade, n.d.
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries B: Parties and Banquets

20 1 Auspiciado por Goya, various events,1970s
2 Unidentified Event, ca. late 1970s
3 Employee Party, 1979
4 Fiesta de fotografos dedicado a Joseph A. Unanue, 1979
5 Banquet Visited by Governor, Philadelphia, PA, 1979
6 Merchants of Puerto Rico Dinner, ca. late 1970s or early 1980s
7 Cuban Parade Party, ca. 1980s
8 Unidentified Part with Miss Goya, ca. 1980s
9 Unidentified Party with "Old Buenos Aires" theme, ca. 1980s
10 Unidentified Event, ca. 1980s
11 Various Sales Banquets, ca. 1980-1986
21 1 Unidentified Banquet(s) [Goya Party?], ca. 1980s
2 Unidentified Event [Auspiciado por Goya], ca. 1980
3 Street Party, 1982
4 Puerto Rican Parade Banquet, 1984
5 Cuban Parade 60th Anniversary Banquet, 1984
6 Unidentified Event, ca. 1985
7 Sales Banquet: Años de Agressividad y Logros, 1985
22 1 Fund-raising Dinner for Museo del Barrio, NY, 1986 (Ed Koch in attendance)
2 Cuban Parade Banquet, 1986
3 Dominican Parade Banquet, 1986
4 Hispanic American Parade, Banquet, 1987
5 Unidentified Party, 1987
6 Dominican Parade Conference and Banquet, 1987
7 Paterson, NJ Puerto Rican Parade Banquet, 1987
8 Unidentified Event, 1987
9 Hispanic American Parade of NJ, 1987
10 Jersey City Parade related events, 1987
11 Unidentified Event, 1987
12 Banquet, 1987 (Honoring Oscar de la Renta)
23 1-2 Puerto Rican Parade Banquet, 1988
3 Cuban Parade Banquet, 1989
4 Hispanic Parade Banquet, 1989
5 Puerto Rican Parade of NJ Banquet, 1989
6 Puerto Rican Parade of NY Banquet, 1989
24 1 National Supermarkets Association, Inc. Banquet, ca. 1990s
2 Unidentified Party, ca. early 1990s
3 Cuban Parade Banquet, 1990
4 Dominican Parade Banquet, 1990
5 Puerto Rican Parade of NJ Banquet, 1990
6 Puerto Rican Parade of NY Banquet, 1990
7 Goya Party -- Fiesta Goya, 1991
8 Puerto Rican Parade of the Bronx, NY, 1991
9 Dominican Parade of NJ Banquet, 1992
10 Dominican Parade of NY Reception at Gracie Mansion, 1992
11 Dominican Parade Banquet, 1992
25 1-2 Puerto Rican Parade of NY Banquet 1992
3 Dominican Week Party and Reception at Gracie Mansion, 1993
4 Party in honor of Tito Puente's Scholarship Fund, 1993
5 Puerto Rican Parade of NY Reception at Gracie Mansion, 1993
6 9 Dominican Parade Banquet, 1994
25 6 Goya Party, 1994
6 10 Employee Party, 1994
25 7 Puerto Rican Parade of NY Reception at Gracie Mansion, 1994
8 Employee Christmas Parties, ca. 1970s and 1980s
9 Banquet for Hispanic-Americans of New Jersey, ca. 1980s
10 Executives and Employees at various events, ca. late 1970s or early 1980s (including Mr. And Mrs. Joseph Unanue)
11 Raphael Toro (Public Relations) at unidentified event, ca. 1980s
12 Raphael Toro, Joseph Unanue, Joseph Unanue, Jr. And others at unidentified event, ca. 1980s
26 1-2 Goya Party -- Bienvenidos....¡Esta es tu fiesta!, ca. late 1970s [may be several parties from various years]
3-4 Banquets [various banquets taking place in same location-possibly Goya employee parties], ca. 1970s and 1980s
27 1 Banquet [sales award event?], ca. 1990s
2 Unidentified Event, ca. late 1970s
3 Unidentified Event, ca. 1970s
4 Unidentified Event, ca. 1970s (Joseph Unanue photographed often)
5-6 Unidentified parties, dinners, etc.,1970s-1990s  [folder 5 = black & white photos, folder 6=color photographs]
7 Unidentified Parties, 1980s-1990s
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries C: Community Events

28 1 Hispanic International Hall of Fame Award, 1983
2 Puerto Rican Family Institute Christmas Party, 1985
3 Union of Martians Ladies, Union City, NJ, ca. 1986
4 Christmas Party at Casa de Don Pedro, Newark, NJ, 1986
5-6 School Tour of Goya Facility, 1986
7a Press Conference for United Organization of the Bronx, 1986
7b Event at Manhattan Valley Golden Age Senior Center, 1986
8 Asociacion de Directores Ejecutivos de Puerto Rico (APRED) Press Conference, NY, 1987
9 Puerto Rican Family Institute Christmas Party, 1987
10 Event at Manhattan Valley Golden Age Senior Center in association with the Puerto Rican Parade, 1987
11 Martians Ladies, NJ, 1987
12 Promesa's Annual Anti-Drug Block Party, 1987
13 National Conference for Puerto Rican Women, 1987
14 Donation to New Jersey Community Food Bank, 1987
15 Puerto Rican Congress of NJ, 1987
29 1 Aspira Student Achievers, 1988
2 Event at Manhattan Valley Golden Age Senior Center, 1988
3 NY Hot Stove League Scouts on their 24th Anniversary, 1988
4 Goya Congratulates Aspira of NJ on their anniversary, 1989
5 Dia de los Reyes Magos Celebration at Gracie Mansion, 1989
6 Manhattan Valley Golden Age Senior Center Event, 1989
7 NY Hot Stove League Awards and Banquet, 1989
8 Playground, [New York Area ?], ca. 1989
9 Puerto Rican Parade event, 1989
10 B'nai B'rith International event in Recognition of Joseph Unanue, ca. 1990
11 La Casa de Don Pedro Christmas Party, 1990
12 Children's Art Event, ca. 1990
13 Con Curso Malta Goya Canal 47, 1990
14 Puerto Rican Traveling Theater, 1990
30 1 Una Noche de Abrazo Boricua, 1991
2-4 La Casa de Don Pedro Una Feliz Navidad, 1991
5 Campamento Alianza Hispana, Boston, MA, 1991
6 Public School 161, 1991
7 Puerto Rican Heritage and Culture Month, Board of Education Luncheon
8 Puerto Rican Heritage and Culture Month, Reception at Gracie Mansion, 1991
9 Somos Uno Conference, 1991
10 Teatro Rodante Puertorriqueno, 1991
31 1 La Casa de Don Pedro Christmas Party, ca. 1992
2 Fiesta de los Tres Reyes Magos at Gracie Mansion, 1992
3 Hispanic Youth Showcase, 1992
4 Scouts' Dinner, 1992
5 Abrazo Boricua, 1993
6 8 Abrazo Boricua, 1993
31 6 Campamento Alianza Hispana, 1993
7 Children's Art Carnival, 1993
8 Dominican Week Art Exhibit, New York City, 1993
9 Fiesta de los Tres Reyes Magos, 1993
10 Hall of Fame 10K Run, 1993
11 Hispanic Youth Showcase, 1993
6 11 Bronx Community College 10K Run, 1994
32 1 Henry Street Settlement Christmas Party, 1994
6 12 Henry Street Settlement Christmas Party, 1994
32 2 New York Botanical Garden Bronx Day, 1996
3 Welcome Students of Boricua College, ca. 1970s
4 Unidentified Children's Events, ca. 1970s and 1980s
5 Salute to the Dominican Parade, ca. 1980s
6 Joseph F. Unanue, Jr. presents check for day care center opening, ca. 1980s
7 Girl Scouts, ca. 1980s
8 Goya con La Juvento, ca. 1980s
9 Hispanic Community "NJ and You Perfect Together," ca. 1980s
10 Manhattan Valley Golden Age Senior Center 16th Anniversary Event, ca. 1980s
11 Mayoral Proclamations, ca. 1980s and 1990s
12 Goya Salutes the Hispanic Youth Showcase, ca. 1990s
13 Aspira y Goya Honran ha ex-alumnos, n.d.
14 Goya Saluda a la Comunidad Hispana, n.d.
15 Miscellaneous Unidentified Community Events, n.d.
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries D: Pageants

33 1 Preparation for Pageant Event, ca. 1980s
2 Hispanic Parade, NJ, ca. 1980s
3 Pageants, 1980s
4 Dominican Parade and Festival Banquet, 1986
5 Puerto Rican Parade of New Jersey, 1987
6 Election and Coronation Queen-Ms. Puerto Rico of Paterson, NJ, 1987
7 Cuban Parade Pageant, 1987
8 Dominican Parade Pageant, 1987
9 Miss Puerto Rico of Paterson, NJ Pageant, 1987
10 Comite Civico de Colonia Ecuatoriana Pageant, 1987
11 Unidentified Pageant, 1989
34 1 Cuban Parade Pageant, 1989
2-3 Dominican Parade and Festival Pageant, Banquet, and Related activities, 1989
4 Puerto Rican Parade of NJ Pageant, 1989
5 Puerto Rican Parade Pageant, NY, 1989
6 Cuban Parade Pageant, 1990
7 Dominican Parade Pageant, 1990
8 Cuban Parade Pageant, 1991
9 Fontana de Treve Pageant, 1991
10 Fontana de Treve Related Activities, 1991
11 Puerto Rican Parade Pageant, NY, 1991
12 Fontana de Treve Pageant, 1992
13 Puerto Rican Parade Pageant, NY, 1992
14 Fontana de Treve Pageant, 1993
6 13 Dominican Parade Pageant, NJ, 1994
6 14 Puerto Rican Parade Pageant, NY, 1994
35 1-2 Puerto Rican Parade Pageant, NY, 1994
3 Chivas Regal sponsored events with Miss Columbia U.S.A, ca. 1990s
4 Unidentified Pageants, ca. 1980s
5 San Jose de Palisad pageant with "Miss Piggy", n.d.
6 Young girls in pageants, ca. 1980s
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries E: Employees, Plants, and Offices

36 1 Employee Dance, ca. 1960s
2 Outdoor Snapshots at Goya Building, NJ, ca. 1970s
3 Staff Recreation Room, 1970
4 Joseph Unanue with President of P.B.A., ca.1979
5 Products, ca. 1980s
6 Grocery stores, ca. 1980s
7 Goya Offices and Personnel, Secaucus, NJ, ca. early 1980s
8 Goya Plant, NJ, ca. 1980s
9 Goya Executives with Women in Korean [?] costumes, ca. 1980
10 Company Picnic, ca. 1980s
11 Goya Employees Store, 1980
12 50th Anniversary, 1985 (negatives)
13 Goya Employees with Tito Puente, 1986
14 Goya Employees, NJ, 1986 (negatives)
15 "The Storm" Goya Plant, NJ, 1987
6 15 Employees, 1987
16 Employee Christmas Party, 1988
17 Employees Party and Awards Ceremony, ca..1989
18 Painting of Goya Sign, 1992
19 Employees Party and Awards Ceremony, 1992
20 Antonio Santamaria, 1994
37 1-4 Employees, 1960s-1990s
38 1-2 Executives, Employees (and Others) at unidentified events, 1960s-1990s
18 Secaucus, NJ moving celebration with letter, n.d.
3 Groundbreaking at Unidentified site, n.d.
4 New Staff Store Ribbon Cutting, n.d.
5 Security Workers and Garage Staff, n.d.
6 Raphael Santana at Goya Plant, n.d.
7 Tim Galbreth, n.d.
8 Former Public Relations Head with others, n.d.
9 Food Displays and Demonstrations with Employees or Other Persons, n.d.
10 Goya Product Displays in Grocery Stores, n.d.
11 Subway Advertisements, n.d.
12 Aerial Photograph of Florida Plant, n.d.
13 Shipping and Receiving, n.d. (slides)
14 Goya Warehouse and Office, n.d.
15 Goya Factory Signs, n.d.
16 Goya Plant in Sevilla, Spain, 1980s (negatives included)
17 Goya Plant in Sevilla, Spain, 1999
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries F: Awards

39 1 Puerto Rican Hispanic Sports Council Awards, Aug. 18, 1978 (Willie Randolph, Roy White, Unidentified, Lou Pinella, and Billy Martin)
2 Employee Awards Ceremony, ca. 1980s [see Subseries B: Parties and Banquets for related photographs]
3 Awards Recognition Event, 1982
4 Awards Event, ca. 1986 (New York Hilton)
5 The Antillian - Civic Cultural Institute, NJ, 1987
6 Abrazo Boricua, 1987
7 Awards Event, 1987
8 Ramon Emeterio Betances Awards by Attainment Systems, 1987
9-11 Goya Super Salesmen Awards, 1988
12 Goya Salutes the Hispanic Community, 1989
13 Puerto Rican Parade, New York City, 1989
40 1 Awards Event, late 1980s or early 1990s
2 Don Prudencio Unanue Award for Sales, ca. 1990s
3 Don Prudencio Unanue Award for Sales, 1990
4 Distrito 6, 1991
5 Liga Huancavilca, 1991
6 Comite Noviembre (November Committee), 1991
7 Intar, 1991
8 Hispanic Youth Showcase, 1991
9 National Supermarkets Association, November 1991
10 Bronx Marathon, 1992
11 Liga Huancavilca, 1992
12 Awards Ceremony in conjunction with Dominican Parade, 1993
13 Award Presented to Goya Foods, 1993
14 Periodistas Cubanos (Desayuno), 1994
15 Bronx Community College, 1994
16 Unknown Event (Israel Rodriguez pictured), n.d.
17 Award Presented to Jose R. Moret for supporting Manhattan Valley Golden Age Center, n.d.
18-20 Employee Awards, n.d.
21 Joseph Unanue Named "Man of the Year" by NJ March of Dimes, n.d.
22 Joseph Unanue Receives Honorary Degree, n.d.
23 Meadowlands Chamber of Commerce Honors Joseph Unanue, n.d.
24 City of Newark Proclamation, n.d.
25 Kiwanis Club, n.d.
6 16 Unidentified Award, n.d.
26 Various Awards, n.d.
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries G: Celebrities

41 1 Joseph R. Roldan wins Unanue Award, 1983
2 Presidential Visit by Ronald Reagan to Goya Facility, NJ, 1987
3 Rafael Toro with Miguel Agosto Durante, Presidente del Senado de Puerto Rico, 1988
4 Miss Puerto Rico, Publicity Still, 1988
5 El Gran Combo de Puerto Rico, Promotional Material, 1990
6 Welcome Party for Olga Elena Mattei, 1991
7 Gracie Mansion Actor's Party, 1991 (John Amos, Kim Hunter [?], Spike Lee, Anthony Quinn, Dr. Ruth in attendance)
8 Goya Supports Bush/Quayle, 1992
9 Gracie Mansion Actor's Party, 1992 (Michael J. Fox, David Letterman, Tracy Pollan in attendance)
10 Casita Maria, 1993 (Gloria Estefan in attendance)
11 Political Campaigning, Democrats supporting reelection of David Dinkins (Mayor-NYC) and Roberto Ramires (Council Candidate), July 1993
12 Christine Todd Whitman at Goya, 1993
13-14 Visit of Senator Lautenberg to Goya Foods Plant, NJ, 1993
42 1 Herman Badillo, New York City Politician, n.d.
2 George H. W. Bush, n.d.
3 Roberto Clemente Postage Stamp Event, n.d.
4 Cardinal Cooke, New York City, n.d.
5 Mayor Dinkins (New York City) and Governor Florio (New Jersey), n.d.
6 Governor Kean (New Jersey) with Joseph Unanue, n.d.
7 Ed Koch presenting Certificate of Appreciation to Goya Foods, n.d.
8 Ed Koch at Unidentified Event, n.d. (autographed)
9 Ed Koch at unidentified event, n.d.
10 Tito Puente presented with 50 years in music appreciation award from Goya Foods, n.d.
11 Andrew Stern, City Council President, n.d.
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries H: Sporting Events, Teams, and Awards

43 1 Little League Event, ca. 1970s
2 Sports Teams, ca. 1970s
3 Baseball Team with R. Toro, Mayor Koch, ca 1980s
4 Inauguration of Goya Stars Women's Softball Team, Brooklyn, NY, ca. 1980s
5 Sports Awards Events, ca. 1980s
6 Sports Activity in Union City, NJ, ca. 1980s
7 Sports Teams with Trophies, ca. 1980s
8 Unidentified Awards Ceremony, ca. 1980s
9 Little League with Pon-Pom Girls, 1980
10 Liga Deportiva Huancavilca - Soccer Championship, NY 1987
11 Baseball Camp [?], ca. 1988
12 Baseball Scouts Clinic, 1989
13 Bowling Awards, 1989
14 Liga Goya, 1990
44 1 Boys Basketball Team, n.d.
2 Baseball Teams, n.d.
3-4 Bowling Team Awards Event, n.d.
5 Soccer Teams and Awards, n.d.
6 Softball and/or Baseball Events, n.d.
7 Volleyball, Men's and Women's, n.d.
8 Little League Event, n.d.
9 Little League with Major League Players, n.d.
10 March of Dimes Athletic Event, n.d.
11 Goya Sports Teams, n.d.
12 Ronrico Sponsors Champ of Champion Series, n.d.
13 Sports Awards Events, n.d.
14 Sports Events, n.d.
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries I: Concerts

45 1-2 Tito Puente Concert, Penns Landing, Philadelphia, PA, 1987
3-4 Eddie Palmieri and Friends, Penns Landing, Philadelphia, PA, 1988
5 Festival de Musica Goya, New York, 1990
6 Festival de Musica Goya, Philadelphia, PA, 1990
7 Festival de Musica Goya, Washington, DC, 1990
8 Willie Colón Concert, Penns Landing, Philadelphia, PA, n.d.
9 Various Musicians, n.d.
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries J: Trade Shows

46 1 Hispanic Foods Exposition, New York, 1966
2 Frozen Foods Demonstration, New York, early 1980s
3 Food Exposition, 1987
6 17 Olive Oil Tasting, 1994
46 4 Trade Show, Goya and Hispanic Media Council, n.d.
5 Trade Show, n.d.
6 Trade Shows, n.d. (negatives)
7 Miscellaneous Trade Shows, n.d.
8 Food Demonstration, n.d.
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries K: Travel

47 1 Unidentified Trip, ca. late 1970s
2 Santo Domingo Trip, 1988
3 Peru Trip, 1994
4 Haiti Trip, 1996
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries L: Unidentified Events

Sub-subseries 1: Parade Events

48 21 Puerto Rican Parade of New York City, 1983
48 1 Hispanic Parade, 1986
2 Dominican Parade, 1989
3 Dominican Parade, 1990
4 Puerto Rican Parade, New York, 1991 [press conference?]
5 Dominican Parade of New York, 1993
Series 3: UNITED STATES PHOTOGRAPHS, 1960s-1990s

Subseries L: Unidentified Events

Sub-subseries 2: Other Events

7 Unidentified Event, ca. 1970s
8 Unidentified Event (Auspiciado por Goya), ca. early 1980s
9 Unidentified, ca. 1986
10 Unidentified, ca. 1986
11 Unidentified Event, 1987
12 Unidentified Event, 1987
13 Unidentified Event, 1987
14 Unidentified Event, 1989
15 Boat Cruise, 1992
16 Nativity Scene, n.d.
17 Pepsi Sponsored Event, n.d.
18 The Grand Family of Goya, n.d.
19 Sociedad Jovenes de Accion Cultural Eny, n.d.
20 La Comunidad España, n.d.
22 Unidentified Event, n.d.
23 Unidentified Events, New York City, n.d.
24 Unidentified Dance, n.d.
25 Unidentified Event, n.d.
26 Unidentified Event, n.d.
27 Unidentified negatives from various series, n.d.
Series 4: UNITED STATES CORPORATE MATERIALS, 1960s-1990s
49 1 Unanue and Sons, Inc. documents [photocopies], 1856, 1941
2 Vendor lists, 1965, 1971
3 Letter re: financial situation, 1968
4 Inter-office memo re: Eddie Palmieri Concert, 1988
5 Memos
6 Customer Complaints
7 Blank Goya letterhead for press releases
8 Blank 60th Anniversary stationery
9 Envelope for Latin Barbeque Cookbook, n.d.
60 4 Goya Product Order Forms, n.d.
49 10-11 Labels
12 International Labels
13-16 Cardboard Packaging
17-18 Plastic Packaging
19 Photocopies of Packaging
50 1 Sales Meeting, 1994
2 Sales Meeting, 1997
3 Sales Meetings, n.d.
4 Price Lists
5 Mock-up of advertisement, n.d.
6 18 Advertising Proofs and Transparencies, n.d.
50 6 Printed Advertisements
60 5 Mounted Advertisement: Goya Juices, n.d.
MapCD - Poster on foamcore: "Festival de Musica Goya, Washington, DC. WMDO 1540AM Radio. Sunday August 26, 1990."
62 2.5 Printed Advertisements, ca. 1980s-2000
60 7 Printed Advertisements, ca 1990s
60 8 Posters, ca. 1990s
MapCD - Poster: "Goya in the Metropolitan Museum of Art, September 12-December 31, 1995. Made possible by Goya Foods, Inc."
60 9 Posters-Public Service Messages, ca. 1990s
MapCD - Banner featuring Goya food products: Menú Criollo Goya, n.d.
50 7 Advertising Postcard, 1969
MapCD - Banner: Goya logo, n.d.
50 8-9 Product Cookbooks
10 Calendar, 1982
60 1 Wall Calendars-60th Anniversary-Goya in the Metropolitan Museum of Art, 1996
60 2 Wall Calendar, 1998
50 11 Sales Kit, 1993
12 Sales Kit, 1994
13-14 Sales Kit, 1996
15-17 Sales Kit, n.d.
Series 5: PUERTO RICAN PUBLICITY MATERIALS, 1980s-2000
8 1 Magazine: Recuerdos de la Gran Regata Colón '92, n.d.
2 Magazine: Visión empresarial del Milenio, 2000
3 Newspaper: El Mundo de Hoy, Oct. 10-16, 1988
4 60th Anniversary Publication, 1996
60 10 Newspaper Article, 27 de Noviembre 1986
Series 6: PUERTO RICAN PHOTOGRAPHS, 1960s-2000

Subseries A: Parades

51 1 Reina el Diario la Prenza, 1977
Series 6: PUERTO RICAN PHOTOGRAPHS, 1960s-2000

Subseries B: Parties and Banquets

2 Bienvenidos Gran Familia, ca. 1970s
3 Unidentified event, ca. 1970s
4 Unidentified event, 1979
5 Homage to Ramon Luis Rivera, Mayor of Bayamón, and State Senator Anibal Marrevo, ca. 1980s
6 Unidentified event, ca. 1980s
7 60th Anniversary Event: Fiesta las Palmas 4 July 1996
8 60th Anniversary Event: Fiesta Planta and Fiesta Palomino, 5 July 1996
9 60th Anniversary Event: Baile Gala, 6 July 1996
10 Goya Celebrates el Dia de los Tres Reyes, ca. 1990s
11 Reception for Governor Rafael Hernandez Colón, ca. 1990s
12 Unidentified Party, ca. 1990s
13 Unidentified banquets, ca. 1970s-1990s
Series 6: PUERTO RICAN PHOTOGRAPHS, 1960s-2000

Subseries C: Community Events

14 Mrs. Liia Mayora-First Lady of Puerto Rico, 1972
15 Council Action for Senior Citizens [Concilio de Accion para Personas Mayores], ca. 1980s
16 Estudiantes de Escuela Casiano Cepeda de Río Grande (part of La Educación del Nuevo Milenio), 1999
17 La Escuela Segunda Unidad Julián Marrero de Corozal (part of La Educación del Nuevo Milenio), 1999
18 School teachers receiving gift certificate awards (part of La Educación del Nuevo Milenio), 1999
19 Día de Logros: Alianza Metropolitana de Padres para la Educación, 1999
20 Theatre performers [?], n.d.
Series 6: PUERTO RICAN PHOTOGRAPHS, 1960s-2000

Subseries D: Employees, Plants, and Offices

21 Goya Plant of Puerto Rico, 1961
22 Employees wearing "¿Que, de Quien Soy?..." T-Shirts, ca. 1970s
23 Goya fiesta empleatos, 22 December 1995
24 Plant and offices, ca. 1995-1996
25 Offices, 1996
26 Unidentified Employee Event, ca. 1996
27 Se Retira des Pues de so Años de Seruicio, 1997
28 Employees, 1998, 1999
52 1 Employee Awards Ceremony: Premiación de ventas [Actividad Anual de la Fuerza de Ventas Goya], 6 March 1999
2 Employee Parties: Fiestas de Madres y Padres, 1999
3 Employee Party: Fiesta de Navidad, 1999
4 Semana de las Secretarias, 1999
5 Nuevo Taller de Mecánica de Island Can, 1999
6 Employee Parties [possibly Fiestas de Madres y Padres], 1999?
7 Employees, Plants, and Offices, ca. 1970s-1990s
8 Flotilla de Camiones "Goya", n.d.
9 Negatives of factory, n.d.
Series 6: PUERTO RICAN PHOTOGRAPHS, 1960s-2000

Subseries E: Awards

10 Prudencio Unanue Award presented to Sra. Herma Burges, Presidente Condevisa, 1987
11 Unidentified Awards Ceremony, ca. 1996
12 Goya premiación a vendedores, 12 April 1997
13 Awards, ca. 1970s-1990s
14 Prudencio Unanue Award presented to Manuel G. Colina
Series 6: PUERTO RICAN PHOTOGRAPHS, 1960s-2000

Subseries F: Sporting Events, Teams, and Awards

15 Sporting events, ca. 1970s
Series 6: PUERTO RICAN PHOTOGRAPHS, 1960s-2000

Subseries G: Travel

16 Boca Cagrejos, Puerto Rico, ca 1960s
17 Unidentified Resort, n.d. [possibly same as above]
Series 6: PUERTO RICAN PHOTOGRAPHS, 1960s-2000

Subseries H: Products

18 Advertisement Photo Shoot, 2000
19 Goya Products, n.d.
Series 7: PUERTO RICAN CORPORATE MATERIALS, 1970s-2000
53 1 Commercial Scripts, ca. early-1970s
2 List of Television Commercials, n.d.
3-5 Archivo General de Comerciales Goya (Archive of Goya Commercials), ca. 1970s
54 1 Inter-Americas Advertising blank contract, n.d.
2 Office forms for in-house use, n.d.
3 Folder: Goya de Puerto Rico, Inc., ca. 1990s
4 Blank 60th Anniversary letterhead and envelopes, 1996
5 Notepads: Danza Goya, 1992
6 Commercial Story Board, ca. 1998
7 Artwork [for advertising?], n.d.
60 11 Advertisement proofs, 1993 and 1996
54 8 Printed Advertisements, n.d.
60 12 Advertisements in publications, 1995, 1996
54 9 Goyaman Juice Promotion for Employees, n.d.
MapCD - Poster: Picasso Suite Vollard: Museo de Arte de Ponce, 5 abril de 1998
MapCD - Banner: Goya = una sola calidad...la mejor si es Goya ¡Tiene Que Ser Bueno!
54 10 Product Cookbooks, n.d.
11 Promotional Items, n.d.
12 Press Kit: Nectares Goya y Maggy, 1985
13 Press Kit: A Whole Lot More Than Just Beans..., n.d.
14 Empty press kit folders, n.d.
15 Menú Criallo Goya [press kit contents?], n.d.
16 Menú Criallo Goya [press kit contents?], n.d.
17 Press Kit: Casera
18 Press Kit: Goya Builds Your Business, n.d.
19 Holiday Greeting Card, n.d.
20 Calendar, 1981
21 Calendars, 1984
22 Goya Sponsored Calendar, 1998
23 Children's activity booklet: Goyaman: Adventura con los Dinosaurios, ca. 2000
24 Goya Vaqueros schedule, 2000
25 Production Facilities Tour Brochure, n.d.
26 Invitation: La 1 era Reunión de Mercadeo, 8 January 1999
27 Invitation to opening of new facility, 18 November 1977
28 Invitations to art exhibit openings, 1998 and n.d.
55 1 60th Anniversary: Sales Convention Program, July 1996
2 Annual Report, 1998
3 Annual Report, 1999
4 Newsletter: Goya Noticias y Más, 1999
5-9 Newsletter: En Contacto con Goya, 1995-2000
8 5 Employee Newsletters: La fuerza de ventas Goya, Jan. 10, 1997 and Jan. 14 1997
55 6 60th Anniversary mailing envelope, 1996
7 Advertising, n.d.
8 Photocopies of packaging, n.d.
9 "Resumen '99" [Items for PR Annual Report], 1999
Series 8: AUDIO-VISUAL MATERIALS, 1990s and n.d.
56 OV The Goya 50th Anniversary
  • ½" videotape
  • English Version
  • 30:00
  • 1/19/93
OV "Maestro"
  • BetacamSP
  • 00:30
  • 9/8/99
  • Interamericas Advertising
OV Super Show Goya: Día De Acción de Gracias Bobby Capó (13)
  • ½" videotape
OV Habichuelita Goya "Don Julio"
  • ½" videotape
  • 00:30
  • 8/3/00
  • Interamericas Advertising
3 OV Unlabeled
57 OV Commercial Compilation
  • ½" videotape
  • Habichuelita Goya
  • Sofrito Goya
  • Gandules
  • Recaito
  • Cubitos
  • Adobo-Fiel Amigo
  • Salsa de Tomate
OV The Story of Joseph F. Unanue
  • ½" videotape
  • Edelman PR
OV Goya 60th Anniversary Celebration, 1936-1996
  • ½" videotape
  • English and Spanish
  • 10:00/11:00
  • 1996
  • Interamericas Advertising
6 OV 60th Aniversario de Goya: Hotel Conquistador
  • BetacamSP
  • 5 julio 1996
58 OV Mensaje: Don Francisco Unanue: Premio Prudencio Unanue
  • 3/4" videotape
  • 05:39
  • 2/20/96
  • A&V Productions
OV Commercial Compilation
  • 3/4" videotape
  • Goya Navidad "Somos Hermanos" 00:60
  • Goya Navidad "Somos Hermanos" version 1 00:30
  • Goya Navidad "Somos Hermanos" version 2 00:30
  • Interamericas Advertising
OV Copiar Habichuelita Goya Ammirda
  • (Esta en cue)
  • 3/4" videotape
OV Demo: Lo Nuestro "Jose Unanue"
  • 3/4" videotape
  • 13:00
  • WSJN TV Canal 24
OV Demo: Business Review Grande
  • 3/4" videotape
  • 05:17
  • 3/8/95
  • Interamericas Advertising
59 OV Bosque Magico
  • 1" videotape, 3170 ft.
  • 66:00

1. Francisco de Goya (1746-1828) was an influential Spanish artist whose paintings reflected the historical upheavals of his time. For many, the art of Francisco de Goya truly revealed Spain because he painted all of its people.

2. Note that words in Spanish are set off in italics; periodical titles are underlined.

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E-mail: archivescenter@si.edu
Revised:  June 18, 2003