|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
A: Catalogs, 1896-1956, 1970s, 1980, n.d.
|
|
52
|
1
|
Pages
from catalogs, n.d.
|
|
|
2
|
Copies
of Simmons catalog pages, n.d.
|
|
|
3
|
Hard
Manufacturing Company [acquired by Simmons], n.d.
|
|
|
4
|
North
Western Wire Mattress Company, n.d.
|
|
|
5
|
The
Simmons Hydro-Vacuum Cleaner, n.d.
|
|
|
6
|
Hygienic
Beds for Institutions, n.d.
|
|
|
7
|
Hospital
& Institution catalog, no. 12, n.d.
|
|
|
8
|
Simmons
[?] Catalog, n.d.
|
|
|
9
|
The
Simmons Manufacturing Co., n.d.
|
|
|
10
|
The
Simmons Manufacturing Company, San Francisco, n.d.
|
|
|
11
|
The
Simmons Manufacturing Company, Seattle, WA, n.d.
|
|
|
12
|
Catalog,
n.d.
|
|
|
13-14
|
Simmons
Co., n.d. [pre-1925]
|
|
52
|
15
|
Simmons
Co., n.d. [1920-1938]
|
|
56
|
1
|
Simmons
Co., San Francisco, n.d.
|
|
56
|
2
|
Juvenile
furniture, n.d.
|
|
53
|
1
|
North
Western Wire Mattress Company, 1896
|
|
|
2
|
North
Western Wire Mattress Company, September 1898
|
|
|
3
|
North
Western Wire Mattress Company, 1899
|
|
|
4
|
Simmons
Manufacturing Co., 1900
|
|
|
5
|
1901
|
|
|
6
|
Season
1901-02
|
|
|
7
|
1902
|
|
|
8
|
Book
of Beds, 1902
|
|
|
9
|
Book
of Beds, 1903
|
|
54
|
1
|
Book
of Beds, 1904
|
|
|
2
|
1905
|
|
|
3
|
1906
|
|
|
4
|
1907
|
|
|
5
|
Supplement
to 1907 Catalog
|
|
56
|
3
|
1911
|
|
|
4
|
Brass
and Iron Beds, 1914
|
|
|
5
|
Beds,
1917
|
|
54
|
6-7
|
1919
|
|
57
|
1
|
1920
|
|
55
|
1
|
[1922]
|
|
|
2
|
Canada,
1923
|
|
|
3
|
1923
|
|
57
|
2
|
1923-1925
|
|
55
|
4
|
January
1924
|
|
|
5
|
July
1924
|
|
|
6
|
January
1925
|
|
|
7
|
Lifetime
Furniture, [June 1925]
|
|
|
8
|
1926
|
|
57
|
3-4
|
1927
|
|
58
|
1-3
|
1928
|
|
|
3
|
1929
|
|
55
|
9
|
Canada,
1929
|
|
|
10
|
Hospitals
& Institutions, 1929
|
|
55
|
11
|
Brass
Beds, 1929
|
|
59
|
1-2
|
1930
|
|
|
3
|
1931
|
|
55
|
12
|
Canada,
1932
|
|
59
|
4-5
|
1932
|
|
55
|
13
|
Metal
Beds, Fall 1933
|
|
60
|
1
|
1934
|
|
|
2
|
1935-1936
|
|
|
3
|
1937
|
|
|
4
|
1938
|
|
61
|
1
|
1939-1940
|
|
|
2
|
1940
|
|
|
3
|
Catalog
envelopes, 1940
|
|
|
4
|
1941-1942
|
|
62
|
1
|
1947
|
|
|
2
|
1948
|
|
|
3
|
Fall
1949
|
|
|
4
|
Steel
Bedroom Furniture for Hospitals, ca. 1940s
|
|
|
5
|
Steel
Beds, ca. 1940s
|
|
|
6
|
1950
|
|
|
7
|
1953
|
|
|
8-9
|
1954
|
|
|
10-12
|
1956
|
|
|
13
|
ca.
1970s
|
|
|
14
|
Sleepeezee:
London, England, 1980
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
B: Price Lists, 1939, 1940, 1952-1957
|
|
63
|
–
|
1939
Price List for Atlantic Division, ca.1939
|
|
64
|
–
|
1940
Quotations for CT, DC, DE, MA, ME, MD, VA, VT, WV, ca. 1940
|
|
22
|
3
|
Institutional
Price Lists, 1953-1956
|
|
|
4-8
|
Central
Division Price Lists, 1952-1957
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
C: Records of Marketing, 1920s-1930s, 1950s, 1970s-1990s, n.d. [bulk
dates]
|
|
65
|
1
|
New
Stock Label Program Binder, Meyer Label Co., Inc., New York, NY, n.d.
|
|
|
2-4
|
New
Stock Label Program Binder, Meyer Label Co., Inc., New York, NY, n.d.
|
|
108
|
3
|
Mattress
Labels binder, n.d.
|
|
109
|
–
|
Mattress
Labels binder, n.d.
|
|
65
|
5
|
Radio
commercial records, 1976-1978
|
|
66
|
1
|
Television
commercial film record, 1976
|
|
65
|
6
|
Television
commercial schedules and spot scheduling instructions, 1977
|
|
|
7
|
Newspaper
ad slicks bill, 20 July 1988
|
|
|
8
|
Estimates
for advertising and promotion work, 1991
|
|
66
|
2
|
Advertising,
Sales Promotion, and Head Office expenses, 1929, 1931-1939
|
|
65
|
9
|
Principles
and guidelines for Simmons Co. advertising, n.d.
|
|
|
10
|
Beautyrest
advertising idea, March 1949
|
|
65
|
19
|
“Why
Beautyrest” text for print or radio ad, n.d.
|
|
66
|
3
|
Advertisement
ideas, 15 July 1974
|
|
65
|
12
|
Stalin
Ad [from Simmons Centennial materials], ca. 1950
|
|
|
13
|
Stalin
“Uncle Joe” ad copy and bill, ca. 1950
|
|
156
|
6
|
Joseph
Stalin - Consumer Ad with Layout Sketches, ca. 1950s
|
|
65
|
14
|
Clippings
related to Stalin ad, 1950
|
|
66
|
4
|
Russian
Mattress: Local Newspaper Ads, 1957
|
|
|
5
|
Russian
Mattress: Articles,1957
|
|
|
6
|
Russian
Mattress: Other materials, 1957
|
|
|
7
|
Russian
Mattress: Display Kit, 1956-1957
|
|
65
|
15
|
Dealer
mailings schedule, Fall 1949
|
|
103
|
7
|
Articles
or paid advertisements featuring Simmons products, 1929, 1950s-1970s
|
|
156
|
2
|
Articles
featuring Simmons products, 1969, 1970, 1972
|
|
65
|
16
|
Puerto
Rican advertising material and questionnaire, 1983
|
|
65
|
18
|
Booklet
from The Simmons Company Egyptian Division, n.d.
|
|
65
|
28
|
Book:
Robert Benchley, The “Reel”
Benchley, 1950
|
|
66
|
9
|
News
paper cartoons, n.d.
|
|
65
|
19
|
Parody
advertisements, n.d.
|
|
|
20
|
King
Koil product line, 1976
|
|
|
21
|
“Furnish
America in High Point” materials, October 1986
|
|
|
22-23
|
Information
on Sealy: Clippings, Correspondence, Advertising, etc., 1950s-1960s
|
|
66
|
10-13
|
Competitors
advertising activities, FTC related, 1953-1957
[note
on folder: Simmons Company 3/14/57 Doc. Nr. 14-413 thru 14-720]
|
|
65
|
24
|
National
Association of Bed Testers membership cards, [ca. 1961]
|
|
|
25
|
Correspondence
re: number of Hide-A-Beds in use, 17 September 1952
|
|
66
|
14
|
Correspondence
re: marketing, 1984, 1985
|
|
65
|
26
|
Steel
Furniture/Steel House file, 1994
|
|
65
|
27
|
Beautyrest
Bandwagon Campaign for Simmons Sales representatives., Spring 1956
|
|
66
|
15
|
Fabric
Catalog for Simmons Bedding Bargain Sale, n.d.
|
|
67
|
5
|
French
language promotional booklet for Beautyrest
|
|
|
6
|
Christmas
gift certificates, 1927
|
|
|
7
|
Christmas
promotional items and gift certificates, n.d.
|
|
|
8
|
Beautyrest
trial certificate, n.d.
|
|
|
9
|
Discount
certificates for physicians, n.d.
|
|
|
10
|
Invitation
to Trade, 1918
|
|
|
11
|
Official
entry blank “Name the Strong Men” contest, 1958
|
|
|
19
|
Mattress
identifier tags, ca. 1920s-1940s
|
|
|
20
|
Beautyrest
tags featuring Cathy Rigby, gymnast, ca. 1970s
|
|
|
21-22
|
Mattress
labels, n.d.
|
|
|
23
|
Mattress
labels: Competitors and foreign
|
|
|
24-26
|
Retail
Ad Review, 1981-1982
|
|
|
27
|
Suggested
advertisements for use with the new radio programs from Simmons Company,
ca. 1930s
|
|
|
28
|
Radio
script for the Home Hour with L.L. Murray, 25 May 1936
|
|
|
29
|
Radio
spots: Beat the high cost of sleep, n.d.
|
|
|
30
|
Radio
spots: The Simmons “Exclusives,” n.d.
|
|
|
31
|
Radio
spots: Center stage, n.d.
|
|
|
32
|
Radio
commercial: Golden value, n.d.
|
|
|
33
|
Television
commercials, 1977, n.d.
|
|
|
34
|
Television
commercial: “Crime,” n.d.
|
|
|
35
|
Television
commercial: “Wrestling,” n.d.
|
|
|
36
|
Television
commercials: Sealy, 1991-1994
|
|
|
37
|
Television
commercials: Serta, 1991-1994
|
|
|
38
|
Television
commercials: Spring Air, 1991, 1994
|
|
68
|
1
|
Marketing
Review: September-November, 1969
|
|
|
2
|
Marketing
Review: July-December, 1977
|
|
|
3
|
Marketing
Review: January-June, 1978
|
|
|
4
|
Marketing
Review: July-November, 1978
|
|
69
|
1
|
“Yours
for a Perfect Night’s Rest,” ca. 1920s
|
|
|
2
|
“Modern
American Bedrooms” and Color Preference Ballots, ca. 1920s
|
|
|
3
|
“Good
Morning, How Did You Sleep Last Night?,” ca. 1923
|
|
|
4
|
Do
Not Disturb hotel door hanger, 1926
|
|
|
5
|
“A
Talk About Mattresses” by Helen M. Whitson, reprinted from Good
Housekeeping, March 1927
|
|
|
6
|
“Bringing
Beauty and Comfort to the Bedroom,” 1929
|
|
|
7
|
“Bedding
Equipment,” Ladies Home Journal Leaflet #208, 1930
|
|
|
8
|
“Bodily
Positions in Restful Sleep” by N.M. Johnson, PhD, 1931
|
|
|
9
|
“Let’s
Plan Your Rooms: 27 Solutions to the Problem of Small Space,” 1936
|
|
|
10
|
“The
Homemaker’s Guide to Better Bedding,” by NABM, preview copy, 1941
|
|
|
11
|
Pamphlets:
“How to Buy a Mattress,” 1964, 1971, 1976, n.d.
|
|
|
12
|
“A
Guide to the Wise Purchase of Mattresses and Foundations,” by NABM, 1975
|
|
|
13
|
“Bedding
Products,” 1978
|
|
|
14
|
Pamphlets:
National Bedding Federation (London, England), ca. 1978
|
|
|
15
|
“How
to Buy a Sofa,” ca. 1970s
|
|
|
16
|
“The
Orthopedic Surgeon Looks at Your Mattress,” from Sealy, n.d.
|
|
84
|
–
|
Binder
[empty]: Simmons International Ltd.: 1981 General Managers Conference:
Cerromar, Puerto Rico, 1981
|
|
155
|
9
|
Display
Boards for Trade Shows: Hospital Beds, n.d.
|
|
67
|
1
|
Advertisement
mock-up: Hide-A-Bed, n.d.
|
|
|
2
|
Advertisement
mock-up: Hide-A-Bed sofas and chairs, n.d.
|
|
|
3
|
Circular
advertisement mock-ups, n.d.
|
|
|
4
|
Mock-up
for mailer, ca. 1980s
|
|
130
|
1
|
Drawing
of bus for 1964 World’s Fair coupon
|
|
|
2
|
Drawing
of Unisphere for 1964 World’s Fair coupon
|
|
|
3
|
Drawing
of American Interiors Pavilion for 1964 World’s Fair coupon
|
|
|
4
|
Drawing
of tea set for 1964 World’s Fair coupon
|
|
|
5
|
Drawing
of people dining for 1964 World’s Fair coupon
|
|
|
6
|
Drawing
of family in “Storybook Land” for 1964 World’s Fair
|
|
|
7
|
Drawing
of family with Unisphere for 1964 World’s Fair
|
|
|
8
|
Drawing
of Woman in an automatic bed for 1964 World’s Fair
|
|
|
9
|
Artwork:
Simmons Trucks, 1958
|
|
|
10
|
Artwork:
Layouts for “Sell and Score” Super Bowl contest for Simmons dealers
and sales people, 1982
|
|
|
11
|
Ad
Proofs, n.d.
|
|
|
12
|
“Sleep
Information” folder artwork, ca. 1960s
[photos
removed, see box 12, folder 12]
|
|
131
|
1
|
Paste-up
artwork: “Simmons Day at the Fair:” 1964 World’s Fair coupons (see
also box 131 for related materials)
|
|
|
2
|
Illustrations
of elf, Unisphere, and Simmons logo for 1964 World’s Fair
|
|
|
3
|
Photocopy
of drawing of elf and toadstools setting at Simmons pavilion at 1964
World’s Fair
|
|
|
4
|
Paste-up
artwork for ad: “See Simmons at the New York World’s Fair,” ca. 1964
|
|
|
5
|
Paste-up
artwork of envelope: “Welcome to Simmons Day at the New York World’s
Fair,” ca. 1964
|
|
|
6
|
Illustration
of mattress structure–“Restricted Motion,” 1987
|
|
|
7
|
Mattress
Illustration, n.d.
|
|
|
8
|
Mattress
Illustration, n.d.
|
|
|
9
|
Illustration
of Sears-O-Pedic Imperial Mattress, n.d.
|
|
|
10-13
|
In
store signage designs, n.d.
|
|
|
14
|
Retouched
photo of mattress coils, n.d.
|
|
|
15
|
Diagram
drawing of mattress with water bag interior, n.d.
|
|
|
16
|
Illustration
of hand and wineglass on mattress coils, n.d.
|
|
152
|
1
|
Poster:
Ace Box Springs and Beautyrest, ca. 1930s
|
|
|
2
|
Artwork:
Simmons Day at the Fair 1964
|
|
|
3
|
Artwork:
Waveless Floatation, 1979
|
|
|
4
|
Artwork:
Mattress Illustration, 1980
|
|
|
5
|
Ad
layout for store use: “Olympic Bedding Sale,” ca. 1980
|
|
|
6
|
Ad
layout for store use: “Simmons Week” Sale, ca. 1980
|
|
|
7
|
Ad
Layout for store use: Simmons “One Price Sale,” ca. 1980
|
|
|
8
|
Ad
layout for store use: Sale ad featuring political symbols (Donkey and
Elephant), ca. 1980
|
|
|
9
|
Illustration
of woman on mattress showing construction, n.d.
|
|
|
10
|
Mockup
of adjustable bed point of purchase display, n.d.
|
|
|
11
|
Drawings
of designs for point of purchase displays, n.d.
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
D: Advertisements, 1920s-1990s, n.d.
Sub-Subseries
1: Consumer Advertisements, 1920s-1990s
|
|
67
|
12
|
Advertisement
pamphlets, 1920s-1980s [bulk dates]
|
|
76
|
1
|
Advertisement
pamphlets, [March 1935]
|
|
102
|
6
|
Beautyrest
advertising mailers [customizable for dealerships], 1933
|
|
67
|
13
|
Advertisements:
Mailers, early 1960s, n.d.
|
|
155
|
7
|
Simmons
retail advertising cut service, ca. late 1930s
|
|
102
|
7
|
Ad
book [customizable ads for dealerships], 1935-1939
|
|
155
|
3
|
Customizable
ads for dealers, ca. 1970s-1980s
|
|
155
|
1
|
Local
Newspaper Ads with Correspondence, ca. 1950s-1980s
|
|
88
|
2
|
Local
Advertisements, ca. 1960s and 1970s
|
|
MpCD
|
6
|
Proofs
for local advertisements, 1970s [1976?]
|
|
88
|
3
|
Local
Advertisements, ca. 1980s
|
|
155
|
2
|
Local
Ads, ca. 1980s
|
|
88
|
4
|
Local
Ads, n.d.
|
|
67
|
14-15
|
Local
advertisements, n.d.
|
|
88
|
5
|
Competitor’s
Ads, 1903, 1904, n.d.
|
|
67
|
16
|
Competitor’s
local advertisements, ca. 1980s
|
|
88
|
6
|
Competitor’s
local advertisements, ca. 1980s
|
|
67
|
17
|
Private
letter sales campaign, July 1985
|
|
|
18
|
Advertising
catalogs for stores, ca. 1980s
|
|
87
|
1
|
Advertisements
for Simmons Home Furnishings Center, ca. 1974
|
|
102
|
8
|
Ads
[customizable for dealerships], n.d.
|
|
|
9
|
Newspaper
insert, n.d.
|
|
88
|
7
|
Life
magazines featuring Simmons ad, April 1, 1940 and June 9, 1958
|
|
|
8
|
Collier’s
The Nation magazine featuring Simmons ad, January 6, 1940
|
|
110
|
1
|
Mounted
Advertisements, 1938, 1945
|
|
87
|
29
|
Mounted
Advertisements, 1979, ca. 1980s
|
|
110
|
2
|
1916-1930s
|
|
150
|
3
|
Scrapbook:
Labels, Buttons, etc., 1920-1939
|
|
111
|
2-3
|
Scrapbook:
“Prem. ads, etc”.[sic], 1922-1923
|
|
111
|
5
|
Ads
featured in newspapers, 1922
|
|
112
|
1
|
Scrapbook:
“Magazine ads and comments,” 1923
|
|
|
2
|
Scrapbook:
“Magazine ads, etc.,” 1923
|
|
113
|
1-2
|
Scrapbook:
Newspaper and Magazine Ads, 1924
|
|
|
3
|
Scrapbook:
“Simmons furniture–Steel,” 1924
|
|
|
4
|
Scrapbook:
“Magazine Ads; Sales Aids...,” 1924
|
|
114
|
1
|
Scrapbook:
“Magazine Ads,” 1925
|
|
114
|
3
|
Scrapbook:
“Newspaper Ads and Promotional Aids,” 1926
|
|
132
|
1
|
Scrapbook:
Ads, 1926
|
|
|
2
|
Scrapbook:
Ads, 1926
|
|
|
3
|
Scrapbook:
Ads, 1926
|
|
156
|
4
|
Advertisements,
1926, 1929
|
|
115
|
1
|
Scrapbook:
“Catalogues on file, photos, etc.,” 1927
|
|
114
|
4
|
Scrapbook:
“Promotion Ads,” 1927
|
|
115
|
2
|
Scrapbook:
“Promotional Aids & Photos,” 1927
|
|
116
|
1
|
Scrapbook:
“Sales Aids; Catalogues; etc.,” 1928
|
|
115
|
3
|
Scrapbook:
Newspaper Ads and Trade Ads, 1928
|
|
116
|
2
|
Scrapbook:
Magazine Ads, 1928
|
|
118
|
1
|
Scrapbook:
Magazine and Newspaper Advertising, 1929
|
|
117
|
1-2
|
Scrapbook:
“Famous People Beautyrest Ads”, 1929
|
|
|
3
|
Scrapbook:
“Ads of famous people & comments,” 1929
|
|
118
|
2
|
Scrapbook:
“Advert. Promotion” [sic], 1929
|
|
118
|
3
|
Scrapbook:
Simmons Advertising (Old Ads) [sic], ca. 1920s and 1930s
|
|
87
|
3
|
1920s
|
|
111
|
4
|
Ads
with correspondence, ca. 1920s
|
|
118
|
4
|
Scrapbook:
Magazine and Newspaper Ads, 1930
|
|
149
|
1
|
Scrapbook:
Advertising, 1930
|
|
149
|
2-3
|
Scrapbook:
Advertising, 1931
|
|
87
|
4
|
1932
|
|
119
|
1
|
Scrapbook:
Promotional Aids, etc., 1932
|
|
MpCD
|
3
|
Advertising,
1933, 1962, 1973
|
|
87
|
5
|
1933
|
|
|
6
|
1934,
1937
|
|
150
|
1-2
|
Scrapbook:
Simmons Advertising and Promotional Portfolio, 1938
|
|
157
|
1
|
“All
Promotion Mattress Proof” Scrapbook: Loose Advertisements Found in
Scrapbook between pages 90 and 91, ca. 1939
|
|
|
2
|
Scrapbook:
“All Promotion Mattress Proof,” ca. 1939
|
|
MpCD
|
12
|
Scrapbook:
“Advertising Literature,” ca. 1950s
|
|
156
|
3
|
Dealer
Ads, ca. 1930s, ca. 1950s
|
|
156
|
5
|
Ads,
1930s-1940
|
|
119
|
3
|
Scrapbook:
Simmons Magazine Advertising (p. 1-76), 1943-1946
|
|
120
|
1-2
|
Scrapbook:
Simmons Magazine Advertising (p. 77-235), 1943-1946
|
|
121
|
1
|
Scrapbook:
Simmons Magazine Advertising, 1947-1948
|
|
121
|
2
|
Scrapbook:
Simmons Advertising: Ad Slicks, 1947, 1948, 1950, 1951
|
|
133
|
1-2
|
Scrapbook:
Magazine Advertisements, 1949-1950
|
|
87
|
7
|
1940s
|
|
133
|
3
|
Scrapbook:
National Advertising Magazines, 1950-1955
|
|
134
|
1
|
Scrapbooks:
Magazine Ads, 1951-1952
|
|
134
|
2
|
Scrapbook:
Magazine Advertisements, 1953-1954
|
|
87
|
8
|
1955
|
|
135
|
1-2
|
Scrapbook:
Magazine Advertising, 1955-1956
|
|
87
|
9
|
1956
|
|
87
|
10
|
1957
|
|
135
|
3
|
Scrapbook:
Advertisements [consumer and some trade], 1957
|
|
135
|
4
|
Scrapbook:
Advertisements, 1954
|
|
136
|
1
|
Scrapbook:
Magazine Advertising, 1957-1958
|
|
87
|
11
|
1958
|
|
136
|
2
|
Scrapbook:
Magazine Advertising, 1958
|
|
136
|
3
|
Scrapbook:
National Magazine Advertisements, 1958
|
|
156
|
8
|
Mounted
Ad, 1958
|
|
87
|
12-13
|
1959
|
|
136
|
4-5
|
Scrapbook:
Magazine Advertising, 1959-1960
|
|
122
|
1
|
Scrapbook:
Advertising, 1959-1961
|
|
110
|
3
|
1950s
|
|
|
4-5
|
Newsprint,
1950s
|
|
156
|
7
|
Advertisements,
1950s
|
|
66
|
11
|
Stalin
“Uncle Joe” ad copy and bill, ca. 1950
|
|
156
|
6
|
Joseph
Stalin - Consumer Ad with Layout Sketches, ca. 1950s
|
|
87
|
15
|
1960
|
|
110
|
6
|
1960
|
|
66
|
16
|
Advertising
tear sheets with letter from Young & Rubicam, 17 November 1960
|
|
121
|
4
|
Scrapbook:
Simmons Advertising: Ad Slicks, 1960-1963
|
|
110
|
7
|
1961
|
|
87
|
16
|
1961-1962
|
|
137
|
1
|
Scrapbook:
Magazine Advertising, 1961-1962
|
|
110
|
8
|
1962
|
|
156
|
1
|
Copy
of Article and Ads, 1962
|
|
87
|
17
|
1963
|
|
110
|
9
|
1963
|
|
137
|
2
|
Scrapbook:
Magazine Advertising, 1963-1964
|
|
87
|
18
|
1964
|
|
110
|
10
|
1964
|
|
138
|
1
|
Scrapbook:
Magazine Advertising, 1964-1967
|
|
87
|
19
|
1965
|
|
110
|
11
|
1965
|
|
121
|
3
|
Scrapbook:
Life Advertising (Grant Simmons,
Jr.), ca. 1960s
|
|
138
|
2
|
Scrapbook:
Magazine Advertising, 1965-1966
|
|
87
|
20
|
1966
|
|
110
|
12
|
1966
|
|
87
|
21
|
1967
|
|
110
|
13
|
1967
|
|
122
|
2-4
|
Scrapbook:
Magazine Advertising, 1967-1968
|
|
87
|
22
|
1968
|
|
110
|
14
|
1968
|
|
87
|
23
|
1969
|
|
87
|
14
|
ca.
1960s
|
|
156
|
9
|
Ads,
1960s
|
|
87
|
25
|
1970
|
|
110
|
15
|
1970
|
|
87
|
26
|
1971
|
|
110
|
16
|
1971-1972
|
|
87
|
27
|
1972
|
|
110
|
17
|
1973
|
|
138
|
3
|
Scrapbook:
Hide-A-Bed, 1973
|
|
|
4
|
Scrapbook:
Tear Sheets, Beautyrest, & All Other, 1973
|
|
87
|
28
|
1973-1974,
1978
|
|
110
|
18
|
1974,
1977
|
|
27
|
29
|
Mounted
Ads, 1979, ca. 1980s
|
|
87
|
24
|
ca.
1970s
|
|
156
|
10
|
Newspaper
Ad, 1970s
|
|
156
|
11
|
Ad:
Simmons Salutes Robinson’s [Department Store, Los Angeles, CA], 1983
|
|
110
|
19
|
1980s
|
|
125
|
--
|
Scrapbook:
Simmons TV, Radio, Print, (Vol. 1 of Ads, sales, promo material, resource
book), ca.1980s
|
|
87
|
30
|
1980s-1990s
|
|
87
|
2
|
Ads,
n.d.
|
|
110
|
20
|
Ads,
n.d.
|
|
156
|
12
|
Ads,
n.d.
|
|
156
|
13
|
French
Ad, n.d.
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
D: Advertisements, 1920s-1990s, n.d.
Sub-Subseries
2: Trade Advertisements, 1920s-1980s, n.d.
|
|
76
|
2
|
Literature
for hospitals, ca. 1920s
|
|
|
3
|
Literature
for hotels/motels, ca. 1920s
|
|
|
4
|
Style
Show: Modern Bedrooms [possibly for interior decorators], 1934
|
|
69
|
17
|
“Introducing
The Andrew Malcolm Suite,” furniture for hotel/motel rooms, n.d.
|
|
|
18
|
“Simmons
Serves Up Hot Savings,” sales promotion for hotel/motel industry, n.d.
|
|
|
19
|
“Good
Medicine for a Good Night’s Sleep,” aimed at healthcare professionals,
n.d.
|
|
86
|
1
|
Hotel
Mattress Promotion, n.d.
|
|
123
|
1
|
Trade
Ads, 1920s-1930s
|
|
114
|
2
|
Scrapbook:
Trade Advertising, 1926
|
|
123
|
2
|
Trade
Ads, 1940s
|
|
|
3
|
Trade
Ads, 1950s
|
|
154
|
1
|
Scrapbook:
Trade Ads, ca. 1950s: pp. 1-10
|
|
|
2
|
pp.
11-20
|
|
|
3
|
pp.
21-30
|
|
|
4
|
pp.
31-40
|
|
|
5
|
pp.
41-50
|
|
|
6
|
pp.
51-60
|
|
|
7
|
pp.
61-70
|
|
|
8
|
pp.
71-81
|
|
156
|
14
|
Trade
Ads, 1950s-1970s, n.d.
|
|
MpCD
|
4
|
Trade
Ads, 1950s, 1970s
|
|
123
|
4
|
Trade
Ads, 1962-1963
|
|
|
5
|
Trade
Ads, 1964
|
|
|
6
|
Trade
Ads, 1965
|
|
|
7
|
Trade
Ads, 1966
|
|
|
8
|
Trade
Ads, 1967
|
|
|
9
|
Trade
Ads, 1968
|
|
|
10
|
Trade
Ads, 1969
|
|
|
11
|
Trade
Ads, 1970-1974, 1978
|
|
|
12
|
Trade
Ads, ca. 1970s
|
|
|
13
|
Trade
Ads, 1980s
|
|
|
14
|
Trade
Ads, n.d.
|
|
124
|
1
|
Trade
Ad, n.d.
|
|
|
2
|
Trade
Ads, n.d.
|
|
|
3
|
Trade
Ad, n.d.
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
E: Sales Kits, 1931, 1933, 1946, 1950s-1998, n.d.
|
|
140
|
1
|
Christmas
Sales, ca. 1931
|
|
140
|
2
|
Christmas
Sales, 1933
|
|
140
|
3
|
Selling
Plans, 1946
|
|
89
|
1
|
Electronic
blanket sales kit materials and other information, ca. 1946
|
|
140
|
4
|
Miracle
Sleep, 1951
|
|
140
|
5
|
“Big
Bedding Story,” 1955
|
|
140
|
6
|
Spring
Promotion, 1956
|
|
140
|
7
|
Portfolio,
Nov. 1957
|
|
89
|
2
|
Leading
Department Stores are promoting and selling
Beautyrest, 1958
|
|
|
3
|
Back
Care Sales Kits, 1958
|
|
140
|
8
|
“Perfect
Pair,” ca. 1959
|
|
89
|
4
|
Back
Care Sales Kits, 1960
|
|
|
5-6
|
Sales
Kits, 1961
|
|
90
|
1
|
Only A
Penny..., 1962
|
|
140
|
9
|
Spring,
1963
|
|
90
|
2
|
Simmons
Sales Stampede Sixty-Seven, 1967
|
|
|
3
|
Sales
Kits, 1967
|
|
91
|
–
|
Beautyrest,
Fall 1971
|
|
92
|
–
|
Simmons
101st Anniversary, August 1971
|
|
93
|
–
|
Spring,
1972
|
|
140
|
10
|
Retail
Workbook: Debut, 1972
|
|
94
|
–
|
Simmons
Golden Value Days, October 1972
|
|
90
|
4-5
|
Sales
Kits, 1974
|
|
141
|
1
|
Starsell,
1974
|
|
|
2
|
Starsell,
1974
|
|
70
|
1
|
Needlepoint:
A Traffic Builder for Your Dealer and You, 1974
|
|
|
2
|
Simmons
Great Sleepaways, 1974-1975
|
|
95
|
1-3
|
Sales
Kits, 1975
|
|
141
|
3
|
Hide-A-Bed
Sofas, 1975
|
|
|
4
|
Beautyrest
and Maxipedic, 1975
|
|
96
|
1-3
|
Sales
Kits, 1976
|
|
97
|
1
|
Sales
Kits, 1976
|
|
70
|
3
|
Beautyrest
Last Chance, 1976
|
|
142
|
--
|
Sales
Kit: The Hide-A-Bed Sofa 1976
|
|
97
|
2-3
|
Sales
Kits, 1977
|
|
70
|
4
|
“I
Only Sleep With the Best,” 1977
|
|
|
5
|
Share
in the Beautyrest: Loto Canada Bank Account, 1977
|
|
143
|
1
|
Sales
Kit: Simmons Blank Label “Pedic” Mattress Promotion, 1977
|
|
70
|
6
|
The
Sleeper Contest of the Year, 1978
|
|
143
|
2
|
Sales
Kit: Hide-A-Bed Sofa, 1978
|
|
143
|
3
|
Sales
Kit: The All New 1978 Beautyrest Family, 1978
|
|
99
|
1
|
Introducing
Econo-pedic, ca. 1970s
|
|
143
|
4
|
Sales
Kit: Simmons Golden Value Spectacular, 1981
|
|
70
|
7
|
Introducing
Beautyrest Gemini, [1982]
|
|
|
8
|
Simmons
Anniversary Sale, 1982
|
|
|
9
|
Simmons
Sale: $50 Million Factory Authorized Clearance, 1982
|
|
|
10-11
|
Anniversary
Sale: 113th Anniversary, 1983
|
|
73
|
1
|
Simmons
“Flotation System” Waterbed, 1983
|
|
98
|
1-2
|
Sales
Kits, 1983
|
|
70
|
12
|
The
Classics, 1984
|
|
|
13
|
Diamond
Jubilee Sale, April 1984
|
|
71
|
1
|
Diamond
Jubilee Sale – Office Copy, April 1984
|
|
|
2
|
First
Ever National Sale, 1984-1985
|
|
|
3-4
|
Simmons
National Home Furnishings Sale! Up to ½ Off, April 1985
|
|
|
5
|
Retail
Salesperson Awareness Program, 1985
|
|
|
6-7
|
Simmons
Second National Sale, 1985
|
|
|
8-9
|
Beautyrest
Classic, 1986
|
|
72
|
1
|
116th
Anniversary Sale, 1986
|
|
|
2
|
Hotel
Simmons, 1986
|
|
98
|
3
|
Sales
Kits, 1986
|
|
143
|
5
|
Sales
Kit: Simmons Harvest of Values, 1986
|
|
98
|
4
|
Sales
Kits, 1987
|
|
143
|
6
|
Sales
Kit: The Simmons Sales Makers (Program Newspaper Circulars), 1987
|
|
72
|
3
|
Sales
Kits, ca. 1980s
|
|
99
|
2
|
Simmons
Introduces Two New Members to our Beautyrest Family, ca. 1980s
|
|
73
|
2
|
The
Business of Comfort: Andrew Malcolm hotel/motel furniture, ca. 1980s
|
|
72
|
4
|
Merchandising
and Advertising Planner, January 1990
|
|
|
5-6
|
Merchandising
and Advertising Planner, March 1990
|
|
|
7-8
|
Merchandising
and Advertising Planner, June 1990
|
|
|
9
|
Merchandising
and Advertising Planner, August 1990
|
|
100
|
1
|
Merchandising
and Advertising Planner, December 1990
|
|
|
2
|
Merchandising
and Advertising Planner, March, April 1991
|
|
|
3
|
Merchandising
and Advertising Planner, May, June, August, September 1991
|
|
99
|
3
|
National
Mattress Sale, 1991
|
|
72
|
10
|
The
Beautyrest Connoisseur Collection, ca. 1996
|
|
|
11
|
Beautyrest
Adjustable Bed, ca. 1998
|
|
|
12
|
Beautyrest
by Simmons [Selling Ideas], n.d.
|
|
|
13
|
The
Business of Comfort, n.d.
|
|
|
14
|
Caresse
Classique, n.d.
|
|
|
15
|
Golden
Value by Simmons, n.d.[folder only]
|
|
73
|
3
|
Golden
Certificate promotion materials, n.d.
|
|
72
|
16
|
The
Hard Line, n.d.
|
|
73
|
4
|
Hide-A-Bed
Sofa and Chairs, n.d.
|
|
72
|
17
|
Maxipedic
only by Simmons, n.d.
|
|
73
|
5
|
Selig:
Fashion by Design, n.d.
|
|
|
6
|
Simcopedic
materials, n.d.
|
|
72
|
18
|
Simmons
Sleep Magic Special Selling Event, n.d.
|
|
73
|
7-8
|
A
Year’s Worth of Promotion in a Nutshell, n.d.
|
|
72
|
20
|
Beautyrest
de Simmons, n.d.
|
|
|
21
|
Conforest
de Simmons, n.d.
|
|
73
|
9
|
Fonctionnel
au-delà de sa forme Hide-A-Bed, n.d.
|
|
|
10
|
Le
Dossier Innkeeper de Simmons, n.d.
|
|
|
11
|
Sales
Kit Pages, 1977 [includes customizable ads, order forms, and information
pages]
|
|
72
|
19
|
Sales
Kit Pages, n.d. [includes customizable ads, order forms, and information
pages]
|
|
73
|
12-13
|
Sales
Kit Pages, n.d. [includes customizable ads, order forms, and information
pages]
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
F: Point of Purchase Aids, 1960s-1990s, n.d.
|
|
65
|
17
|
Binder
pages from El Descanso Integral, n.d.
|
|
84
|
–
|
Binder
[empty]: Simmons: El Descanso
Integral, n.d.
|
|
103
|
1
|
Bed
design cards, 1921
|
|
67
|
39
|
Counter
cards, ca. 1920s
|
|
144
|
1
|
Point
of Purchase Display Book, 1961
|
|
|
2
|
Point
of Purchase Display Book, 1968
|
|
|
3
|
Point
of Purchase Display Book, ca. 1960s
|
|
103
|
2
|
Why
Beautyrest is the best Mattress for you! [model is Cheryl Tiegs], ca.
1960s
|
|
108
|
2
|
Decorators
Notebook of Hide-A-Bed Rooms, ca. 1960s
|
|
103
|
3
|
Fabric
samples for the Devlin 75" Hide-A-Bed, 1976
|
|
85
|
2
|
Hide-A-Bed
Sofas: Only by Simmons, ca. 1970s
|
|
144
|
4
|
Japanese
Display Book,ca.1970s
|
|
|
5
|
Hanging
Display, ca.1970s
|
|
155
|
10
|
Point
of Purchase Display Mount, ca. 1970s
|
|
145
|
11
|
Counter
cards, 1970s-1980s
|
|
79
|
2
|
Olympic
Counter Cards, 1980
|
|
103
|
4
|
French
Point of Purchase catalog: Le
nouveau sommeil, 983
|
|
145
|
12
|
Sealy
Posturepedic, 1985
|
|
145
|
1
|
Contour-Flex
Mattress, ca. 1980s
|
|
|
2
|
Functions,
ca. 1980s
|
|
|
3
|
Classic
Touch, ca. 1980s
|
|
|
4
|
Group
Seating, ca. 1980s
|
|
158
|
2
|
Beautyrest:
What’s in it for you?, ca. 1980s
|
|
145
|
5
|
Point
of Purchase Display pages: Beautyrest: What’s in it for you?, ca. 1980s
|
|
|
7
|
Floatation
System Beds, ca. 1980s
|
|
|
9
|
Hide-A-Bed
and Stationary Sofas, ca. 1980s
|
|
|
10
|
Maxipedic,
ca. 1980s
|
|
67
|
40
|
Point
of purchase: Contract Portfolio: Hide-A-Bed sofas, ca. 1980s
|
|
|
41
|
Point
of purchase display page, n.d.
|
|
|
42
|
Mattress
pictures for point of purchase, n.d.
|
|
158
|
1
|
Flotation
Bedding: Sears-O-Pedic, n.d.
|
|
145
|
6
|
Point
of purchase display pages: Sear-O-Pedic, n.d.
|
|
|
8
|
Beautyrest
Feelings Flotation System, n.d.
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
G: Sales Force Materials,
1923-1927, 1931, 1937-1939, 1940s-1980s, n.d.
|
|
73
|
14
|
Your
Market Objectives This January, January 1949
|
|
|
15
|
Outlook...Merchandise...Plans,
January and June 1950
|
|
|
16
|
Outlook...Policies...Plans,
January 1951
|
|
|
17
|
Market
Information, June 1952
|
|
|
18
|
Market
Information, January and June 1953
|
|
|
19
|
Market
Information, January and June 1954
|
|
|
20
|
Sell
More Hide-A-Bed, January 1955
|
|
74
|
1
|
Salesmen
Announcements, 1923-1927, 1931, n.d.
|
|
|
2
|
Consider
a Career with Simmons Company, ca. 1960s
|
|
|
3
|
Simmons
Training Manual–Waterbed, 1992
|
|
|
4
|
Levitz
Comfort Plus Selling Leader’s Guide, 1994
|
|
|
5
|
“The
Relationship of the Service Station to the Trade,: 1923
|
|
|
6
|
“Don’t
See ‘Em the Hard Way” by Don Herold, October 1939
|
|
|
7
|
“The
Inside Story” from Research Sales Institute (RSI) of Simmons, ca. 1950s
|
|
|
8
|
RSI
booklets, n.d.
|
|
|
9
|
Correspondence
to salesman, 1937, 1955
|
|
|
10
|
Bulletin
to Salesmen, 18 March 1938
|
|
76
|
5
|
Mailing:
The Stage is Set for record February sales, [1932]
|
|
74
|
11
|
Mailing:
“Hot Stuff,” April 1940
|
|
|
12
|
Postcards
to Sales Staff, April 1940, 1950
|
|
|
13
|
Mailings,
September and October 1940
|
|
108
|
1
|
Fall
Selling Plans, 1940
|
|
139
|
2
|
Sales
Promotion Aid: Beautyrest Trading Up, 1940
|
|
74
|
14
|
Mailing
“Master Sleep Expert,” February 1941
|
|
76
|
6
|
Battle
Royal [Selling Beautyrest after the War], April 1945
|
|
|
7
|
How
we jacked up millions of sleepers..., October 1947
|
|
74
|
15
|
Mailing:
Babybeauty, September 1948
|
|
|
16
|
Mailing,
October 1949
|
|
|
17
|
Advertising
Schedule for November and December, 1948
|
|
|
18
|
For
store salesmen: tag redesign, November 1949
|
|
|
19
|
Correspondence
to Salesmen re: February 27th issue of Life magazine, February 1950
|
|
76
|
8
|
National
Beautyrest Month, April 1951
|
|
74
|
20
|
“Sizzles”
statements fro salesmen: Letter of explanation and postcard, 28 January
1953
|
|
146
|
--
|
Sales
Manual, 1956
|
|
74
|
21
|
The
Physiology of Sleep: Announcing the results of an 11 year study, 1957
|
|
76
|
9
|
Live
TV Spots, ca. 1961
|
|
139
|
3
|
Sales
Promotion Aid: RW Allen, 1961
|
|
73
|
21
|
National
Furniture Review: “Tips on Selling Bigger Better Bedding,” July
1962
|
|
155
|
4
|
Land
of Enchantment contest pullboard, ca. 1964-1965
|
|
74
|
22
|
Invitation
to preview “Olympic” collection, October 1995
|
|
|
23
|
Better
Sleep Through Science materials, 1998
|
|
|
24
|
“Miscellaneous
Sleep Trivia,” 1998
|
|
|
25
|
“Fifty-Fifty
Letter” to salesmen, n.d.
|
|
|
26
|
Mailed
Advertisements: Physician tested mattresses, n.d.
|
|
|
27
|
Selling
secrets, n.d.
|
|
|
28
|
Advertising
and Merchandising Bulletin, 1948-1953
|
|
|
29
|
Advertising
and Merchandising Bulletin, January 1968
|
|
|
30
|
Advertising
and Merchandising Bulletin, 26 November 1975
|
|
|
31
|
What
size mattress should Mr. And Mrs. Joe Average buy?, ca. 1960
|
|
|
32
|
How
to identify Hide-A-Bed sofas by the numbers, n.d.
|
|
|
33
|
Trans-Shock
foundations, n.d.
|
|
|
34
|
Miscellaneous
sales materials, ca. 1940, n.d.
|
|
|
35
|
Salesmen
contest information, Fall 1930
|
|
76
|
10
|
Contest
for salesmen: How to win $500 by minding your own business, 1939
|
|
|
11
|
Punch
boards for salesmen, ca. 1980s
|
|
MpCD
|
2
|
Proof
for salesmen’s punch board, ca. 1980s
|
|
74
|
36
|
Christmas
promotion for store salesmen, 1951
|
|
|
37
|
Official
Beautyrest Bandwagon entry blank, 1956
|
|
|
38
|
“Beautyrest
Incentive” programs for salesmen, 1973, 1974
|
|
88
|
1
|
Blank
Certificate: Marketing Man of the Year, ca. 1970s
|
|
74
|
39
|
Blank
Certificate: Simmons million dollar club, n.d.
|
|
|
40
|
Gold
Watch Club annual dinner programs: 75th year, 1946
|
|
|
41
|
Gold
Watch Club, Southeastern Division: Annual dinner program, 1964
|
|
|
42
|
Gold
Watch Club, Southern Division: Annual dinner program: 100th
year, 1970
|
|
|
43
|
Gold
Watch Club, Southern Division: Annual dinner program, 1971
|
|
|
44
|
All-American
trip materials, 1937, 1940, 1941
|
|
76
|
12
|
All-American
trip materials, 1938, 1939, 1952
|
|
74
|
45
|
All-American
trip materials, 1950s
|
|
|
46
|
All-American
trip materials, 1960s
|
|
|
47
|
All-American
trip materials, 1970s
|
|
MpCD
|
5
|
All-American
Trip commemorative posters, 1937-1941, 1950, 1952
|
|
75
|
1-3
|
Beautyrest
Fact Book, 1961-63
|
|
85
|
3
|
Beautyrest
Fact Book, 1976
|
|
75
|
4
|
Beautyrest
Fact Book, 1983
|
|
76
|
13
|
Miscellaneous
salesmen’s materials, n.d.
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
H: Dealer Materials, 1920s-1980s, 1990, 1998, n.d.
|
|
77
|
1
|
Mattress
price tags, n.d.
|
|
|
2
|
Advertisement
pictures, n.d.
|
|
|
3
|
Hide-A-Bed
store notice, n.d.
|
|
|
4
|
Window
decals, [October 1936]
|
|
111
|
1
|
Dealer
booklets scrapbook, 1922
|
|
147
|
1
|
“Make
Your Window Say Something,”ca. 1922
|
|
77
|
5
|
New
Facility Announcements, 1924, n.d.
|
|
76
|
14
|
Sales
Plan: Will December Be a Big Month for you on Mattresses?, 1927
|
|
101
|
1
|
“Simmons
Section,” 1927
|
|
MpCD
|
14
|
Posters
directed at dealers/merchandisers, 1927, 1955
|
|
147
|
2
|
Promotions,
1927-1928
|
|
139
|
1
|
Sleep
Equipment Dept., ca. 1928-1931
|
|
86
|
2
|
Advertising
Program, 1929
|
|
101
|
2
|
“Restful
Bedrooms” booklet promotion, ca. 1920s
|
|
147
|
3
|
Promotion
Ideas: Customized Ads, 1920s, n.d.
|
|
101
|
3
|
Deepsleep
mattress promotion, ca. 1920s
|
|
MpCD
|
8
|
Dealer
Aids, 1920s and 1930s
|
|
MpCD
|
16
|
Store
banners for Christmas [silk screened], 1920s and 1930s
|
|
MpCD
|
7
|
Dealer
Ads, ca. 1920s-ca. 1950s
|
|
86
|
3
|
“It
cost $75.60 to run this ad,” Fall 1930
|
|
76
|
15
|
Advertisements
for Simmons Radio Hour, ca. 1930s
|
|
|
16
|
A
Unique Publicity Plan, ca. 1930s
|
|
|
17
|
Promotional
material featuring “society leaders,” ca. 1930s
|
|
|
18
|
Dealer
advertisement for promotion of radio hour, ca. 1930s
|
|
155
|
5
|
Dealer
Promotions, 1930s, n.d.
|
|
|
6
|
Simmons
Nationwide Ad Campaign Booklet, ca. late 1930s
|
|
77
|
6
|
Direct
Mail advertising: The New Deluxe Beautyrest, [ca. 1930s]
|
|
|
7
|
Invitation
and appreciation note to dealers, 1931, n.d.
|
|
|
8
|
Newspaper
cut service, January 1931
|
|
76
|
19
|
Important
Display Material: A Radio News Flash from Simmons, [1931]
|
|
|
20
|
Simmons
goes on the Air: Promotional Materials, 1931
|
|
|
21
|
Simmons
Presents a New Edition of Profits: Featuring New Stars in the World’s
Most Famous Sleep Equipment Line, [1931]
|
|
86
|
4
|
Simmons
Gliders and Lawn Swings, 1932
|
|
77
|
9
|
Sales
Card Service Booklet, 1932
|
|
76
|
22
|
New
Springs promotion, [1932]
|
|
147
|
4
|
Beautyrest
Promotion, 1933 [FRAGILE]
|
|
|
5
|
Merchandising
Plan, 1933
|
|
|
6
|
Let’s
make this a real recovery Christmas, 1934
|
|
101
|
4
|
Style
Show of Modern Bedrooms, Hotel Schroeder Ballroom, March 12-13-14: program
and ticket, 1934
|
|
77
|
10
|
A
Unique Publicity Plan, 1935
|
|
77
|
11
|
Simmons
Service Station catalog, 1935
|
|
101
|
5
|
Share-the-Health:
A New Plan to Sell Beautyrests, Fall 1935
|
|
147
|
7
|
Millionaire
Sleep, ca. 1935
|
|
|
8
|
Wage
Earner Promotion, ca. 1935 [Eleanor Roosevelt featured]
|
|
76
|
23
|
Simmons
Sleep News: Huge Simmons Campaign Sends People with Sleep Problems into
Your Store, 1936
|
|
147
|
9
|
Thank
You to Dealers, 1936
|
|
MpCD
|
15
|
Ads
for store windows, 1936, ca. 1930s, 1958
|
|
86
|
13
|
Simmons
Coronation Specials [Great Britain’s King George VI], 1937
|
|
101
|
6
|
Beautyrest
ad portfolios with newspaper layouts, 1937, n.d.
|
|
77
|
12-13
|
Beautyrest
Promotion for Mercantile Stores, Fall 1937
|
|
147
|
10
|
Double
Header Campaign, 1937
|
|
|
11
|
“Simmons
Sleep News,” 1937
|
|
|
12
|
Maybe
You’re Missing Something, March 1938
|
|
101
|
7
|
Simmons
Radio Program Series promotion kit, April 1939
|
|
77
|
14
|
Portfolio
for direct letter campaign, October 1939
|
|
|
15
|
Correspondence
to dealers, October 1939
|
|
76
|
24
|
Simmons
Color Circular, 1939
|
|
76
|
25
|
Believe
it or not–Simmons is making people restless today..., 1948
|
|
101
|
8
|
Promotional
material, ca. 1930s
|
|
147
|
13
|
Dealer
Promotion, ca. 1930s
|
|
77
|
16
|
Direct
Mail Advertising for Simmons Dealers, March 1940
|
|
86
|
5
|
“Should
Industry Scrap its Old Men?” campaign, 1940
|
|
77
|
17
|
Advertising
Postcards, Fall 1944
|
|
|
18
|
Dealers
Want “Ideas”!, ca. 1946
|
|
|
19
|
Mailing
to Dealers, September 1948, September 1950, n.d.
|
|
|
20
|
Correspondence
to dealers re: new promotion, March 1949
|
|
86
|
6
|
Life
Magazine Promotion, 1949
|
|
101
|
9
|
Promotional
material, ca. 1940s
|
|
77
|
21
|
“The
Horse’s Mouth” [Simmons newsletter to dealers], March 1951, 1964 [?]
|
|
86
|
7
|
The
Greatest Bedding News in 26 Years, Fall 1951
|
|
77
|
22
|
Letter
to dealers re: Kate Smith television show–includes 78prm phonograph
recording from Kate Smith, 28 August 1951
|
|
153
|
3
|
Dealer
Aid: Simmons has a plan in 1954 for alert merchandisers, 1954
|
|
101
|
10
|
National
Beautyrest Month promotional material order form, 1954
|
|
|
11
|
LOOK
magazine merchandising planner, November 2, 1954
|
|
86
|
8
|
Life
Magazine Promotion, Spring 1956
|
|
77
|
23
|
Peanuts,
Bananas, and Beautyrest: 1958 Spring Campaign, ca. 1957
|
|
147
|
14
|
Is
There a Difference in Sleep?, 1957
|
|
147
|
15
|
Is
There A Difference in Sleep?, 1957
|
|
86
|
9
|
A
Few Extra Inches, Many Extra Dollars, 1958
|
|
147
|
15
|
Ad
Idea Kit, 1958
|
|
77
|
24
|
Mailing
to Dealers, 1958
|
|
|
25
|
Mailed
advertisement: Life is full of pairs, 1959
|
|
101
|
12
|
Promotional
material, ca. 1950s
|
|
148
|
1
|
Exclusive
idea to help you sell more Hide-A-Beds by Simmons at regular price, ca.
1950s
|
|
MpCD
|
9
|
Store
Display, ca. 1950s or 1960s
|
|
148
|
2
|
Hide-A-Bed,
1960, 1968
|
|
77
|
26
|
Rest
Best...Buy Innersprings, 1960
|
|
|
27
|
Beautyrest
Goal for 1962, ca. 1961
|
|
|
28
|
“Temptation”
series advertising, ca. 1961
|
|
|
29
|
Fashionista
promotion for Hide-A-Bed, ca. 1961
|
|
|
30
|
Beautyrest
billboard advertising cooperation for dealers, 1962
|
|
148
|
3
|
Display
Idea Kit: Simmons New “Nylon Puff” mattress promotion, 1963
|
|
|
4
|
Life
Magazine Advertisements, 1964, 1965
|
|
|
5
|
Johnny
Carson Special, 1968
|
|
|
6
|
Special
Promotions, 1960s
|
|
86
|
10
|
Once
In A Blue Moon Sale!, ca. 1960s
|
|
101
|
13
|
Promotional
material, ca. 1960s
|
|
101
|
14
|
Miscellaneous
pages from promotional material, ca. 1960s
|
|
102
|
1
|
Beautyrest
Celebration Contest Kit, 1970
|
|
148
|
7
|
Beautyrest
advertising will be difference from any mattress advertising previously
seen, 1972
|
|
86
|
11
|
Home
Furnishings Daily supplement, ca. 1973
|
|
148
|
8
|
Elevations:
A New Concept on modular Furniture by Designer John Mascheroni, 1978
|
|
MpCD
|
10
|
Mounted
Poster: Simmons-Hecht’s 50 years of quality service, 1979
|
|
85
|
1
+ binder
|
Visual
Merchandising Planning Kit: High Fashion Techniques for Visual
Merchandising of Bedding, ca. 1970s
|
|
77
|
31
|
Correspondence
with Dealerships, 1983, 1985
|
|
|
32
|
Participation
Guidelines for Sponsoring Manufacturers and Sales Representatives:
All-American Sleep Sale, 1986
|
|
148
|
9
|
“Together
We’re Strong,” ca. 1980s
|
|
155
|
11
|
Sign
for Store Display from Brazil, ca. 1980s
|
|
76
|
25
|
Correspondence
re: Simmons Bed Check Day, 13 August 1990
|
|
77
|
33
|
Facility
Improvement Program Kit, October 1998
[Accompanying
software, Floor Plan 3D Deluxe, no
longer kept with collection]
|
|
|
34
|
Color
for Bedding Department Modernization, n.d.
|
|
|
35
|
Promotional
Materials: Babybeauty, n.d.
|
|
|
36
|
Postcard:
Why Shoppers Buy Beautyrest, n.d.
|
|
|
37
|
Promotional
postcards: Beautyrest Week featuring Betty Beautyrest, n.d.
|
|
|
38
|
Billboard
Promotions, n.d.
|
|
|
39
|
Order
forms for “Beautyrest Cover Promotion” Advertising material, n.d.
|
|
|
40
|
Order
forms for display items, 1938, n.d.
|
|
76
|
26
|
An
Exciting New Direct Mail Program, n.d.
|
|
148
|
10
|
Newspaper
Advertising Service Book, n.d.
|
|
86
|
12
|
The
Simmons Dealer Advertising Program: The Way to Make More Money, n.d.
|
|
102
|
2
|
Promotional
material, n.d.
|
|
|
3
|
Simmons
Trial Certificate Sales Plan, n.d.
|
|
|
4
|
Hide-A-Bed
sales promotion, n.d.
|
|
|
5
|
Pages
from promotional materials, n.d.
|
|
148
|
12
|
Miscellaneous
page from dealer materials, n.d. (?)
|
|
|
11
|
Spring
Promotions, n.d.
|
|
MpCD
|
13
|
Ads
for store windows, n.d.
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
I: Marketing Studies and Research, 1933, 1939-1949, 1986-1989
|
|
82
|
–
|
Simmons
Mattress Buyers: Their Homes and Occupations: Danbury, CT, ca. 1933
|
|
|
–
|
Simmons
Mattress Buyers: Their Homes and Occupations: Danbury, CT, ca. 1933
[Note:
These binders are different from one another]
|
|
119
|
2
|
Scrapbook:
Magazine Interview Promotion, 1939-1949
|
|
83
|
–
|
Bedding
Trade Study: Salespeople, May 1987
|
|
|
–
|
1988
Mattress Market Tracking Study, December 1988
|
|
|
–
|
Simmons
Advertising Recap 1986-1989, November 1989
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
J: World’s Fair Materials, ca. 1964-1965
|
|
MpCD
|
11
|
Blueprints
for World’s Fair structure
|
|
65
|
29
|
World’s
Fair brochure and photo of Simmons structure
|
|
107
|
2
|
Photo
Album: New York World’s Fair, Simmons Land of Enchantment, Ezra Stoller
Associates, 1964
|
|
13
|
9
|
Negative:
Artwork: Simmons Land of Enchantment structure for 1964 World’s Fair
|
|
48
|
10
|
Sleep
and Sleep Research at the 1965 World’s Fair, 1965
|
|
130
|
1
|
Drawing
of bus for 1964 World’s Fair coupon
|
|
|
2
|
Drawing
of Unisphere for 1964 World’s Fair coupon
|
|
|
3
|
Drawing
of American Interiors Pavilion for 1964 World’s Fair coupon
|
|
|
4
|
Drawing
of tea set for 1964 World’s Fair coupon
|
|
|
5
|
Drawing
of people dining for 1964 World’s Fair coupon
|
|
|
6
|
Drawing
of family in “Storybook Land” for 1964 World’s Fair brochure
|
|
|
7
|
Drawing
of family with Unisphere for 1964 World’s Fair brochure
|
|
|
8
|
Drawing
of Woman in an automatic bed for 1964 World’s Fair brochure
|
|
152
|
2
|
Artwork:
Simmons Day at the Fair 1964
|
|
131
|
1
|
Paste-up
artwork: “Simmons Day at the Fair:” 1964 World’s Fair coupons (see
also box 130 for related materials)
|
|
|
2
|
Illustrations
of elf, Unisphere, and Simmons logo for 1964 World’s Fair brochure
|
|
|
3
|
Photocopy
of drawing of elf and toadstools setting at Simmons pavilion at 1964
World’s Fair
|
|
|
4
|
Paste-up
artwork for brochure: “See Simmons at the New York World’s Fair”
|
|
|
5
|
Paste-up
artwork of envelope: “Welcome to Simmons Day at the New York World’s
Fair”
|
|
--
|
–
|
Large
painting of Simmons structure
[Item
stored offsite, please see reference archivist]
|
|
155
|
4
|
Land
of Enchantment contest pullboard, ca. 1964-1965
|
|
|
|
|
|
|
|
Series
2: MARKETING, 1896-1990s, n.d.
Subseries
K: Olympic Materials, 1978-1980
|
|
80
|
–
|
J.F.
Walker’s Working File binder, ca. 1979-1980
|
|
78
|
1
|
Items
from J.F. Walker’s Working File binder, ca. 1979-1980
|
|
|
2
|
Simmons
and the National Jogging Association (NJA): Fitness Run to Benefit the
U.S. Olympic Team: Binder Cover, 1979
|
|
|
3
|
NJA
binder: Front matter, 1979
|
|
|
4
|
NJA
binder: Letter and Introduction, 1979
|
|
|
5
|
NJA
binder: Publicity/Print and Publicity/Radio & TV, 1979
|
|
|
6
|
NJA
binder: Race Organization and Promotional Aids, 1979
|
|
|
7
|
Climactic
Guide to the Winter Olympic Games, 1979
|
|
|
8
|
1980
Olympic Telephone Manual, ca. 1978
|
|
|
9
|
Winter
Olympic Games Official Schedule, ca. 1979
|
|
|
10
|
National
Fine Arts Committee brochure, ca. 1979
|
|
|
11
|
Winter
Olympic Games Press Releases, 1980
|
|
|
12
|
1980
Olympic Winter Games Sponsor packet, 1979-1980
|
|
|
13
|
Olympic
Materials [were removed from Simmons files for 1996 book publication],
1979
|
|
79
|
1
|
Olympic
Sales Seminar, 1979
|
|
|
2
|
Counter
Cards, 1980
|
|
|
3
|
NBC
1980 Olympic Games Specialty Merchandise, ca.1979
|
|
80
|
–
|
XIII
Olympic Winter Games Lake Placid 1980: Symbol Design Guide, ca. 1979
|
|
81
|
1
|
XIII
Olympic Winter Games Sponsor’s Manual: Front matter, ca. 1979-1980
|
|
|
–
|
XIII
Olympic Winter Games Sponsor’s Manual, ca. 1979-1980
|
