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SIMMONS COMPANY RECORDS, 1892-2000
#731

(88 cu. ft.: 60 DB, 8 (.5)DB, 28 FltB, 14 (.5)FltB, 53 F/O, 3 ShB, 1 LP box, 9 film cans, 1 cassette box, 16 O/S Fldrs)

By: Jennifer Snyder, September 2002*

 

 

Series 2: MARKETING, 1896-1990s, n.d.

Subseries L: Audio/Visual Materials, 1940s-1990s

Sub-subseries 1: Videos, 1940s-1970s, 1983-1990s, n.d.

159

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Training Videos: Durham Consensus Meeting: A Medical Discussion Focused on the Sleep Surface

 

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Training Videos: Better Sleep Through Science, Dr. James Maas Sleep Specialist, Montreal - World Wilde Sales Meeting ‘98

 

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Training Videos: Better Sleep Through Science with Ron Wolinski

 

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Training Videos: Beautyrest & Powerflex Setting the Standard

Retail Floor Version SM93BR05RFL

 

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Training Videos: Beautyrest & Powerflex Setting the Standard SM93BR054TR

 

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Training Videos: Beautyrest & Powerflex Setting the Standard January 14, 1993

 

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Training Videos: PTS Module #4 Closing Tips & Techniques (Any Product) PTS VD04

 

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Training Videos: PTS 3 (Demonstration That Sell) February 3, 1995 Filmshows

 

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PTS Module #2 (Comfort Plus Selling)

 

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PTS Module #1 Discovering Reasons to Sell (Any Product)

 

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PTS BackCare Special Edition PTS VDBC

160

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Training Videos: Beautyrest Adjustable Bed Product Presentation

 

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Training Videos: How to Sell Beautyrest Adjustable Beds: Training Guide for the Retail Salesperson

 

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Training Videos: Jack Schultz - Sales Training

Woodsided Line-Up 1992

 

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Training Videos: Beautyrest Training Video SM90BR748VT

 

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Training Videos: Simmons Beautyrest Sales Training

 

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Training Videos: “Simmons Speaks On Specs” featuring Paul Brannock SM93SS276TR

 

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Training Videos: Simmons Company: Need Satisfaction Selling Revised Maltese Production January 31, 1992

 

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Training Videos: “Live and Uncut” Taking Your Business to the Next Level

 

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Training Videos: Simmons Air Sleep System MVSU-12-10/97

“How To”

 

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Training Videos: Beautyrest 2000 Product Intro Video Long Version

161

--

MS/NBC Champions of Industry June, 1998

 

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QVC Appearance September 25, 1997

 

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Rev. Consumer Reports Classic Offer Classic All:30's

 

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Simmons Website Demo May 29, 1997

 

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“Production of Quality Pocketed Coil Construction” September 6, 1988

 

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Top Off Procedure (Foundations) December 12, 1997

 

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Simmons Mattress Manufacturing

 

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“Fredericksburg Plant Tours - 1995" Project Unite

162

--

“Built to be the Best” October 11, 1995

 

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Wine Demonstration

Bedding Down

 

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Simmons/Olympics October 3, 1995

 

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The World of Simmons Chapters 1 & 2 July 24, 1997

 

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“Highlight Film”

 

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Beautyrest

163

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Commercial Simmons en Espańol                               

 

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Simmons: Resortes Numerados

Caricatura

Senta Berger

Dormilon

Camion

IO5 Aniversario.VC

Super Simons

Juego De Cartas

IO6 Aniversario

Alicia En El Pais De Las Maravillas

Gatita

Sealy

Selther

 

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Zones for your Bones Video SM71BC405VT1

 

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Energize Video Ad Kit SM40EN442VAD

 

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“Simmons Beautyrest vs. The Rest”

 

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Pollak Levitt Chaiet, INC November 17, 1993

164

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1) Beautyrest Cat & Bird

2) Simmons Israel “Dancing Bears”

3) Beautyrest “Do Not Disturb”

 

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Simmons Beautyrest: Mr. Ted Jackson

WO# 101945 March 29, 1994

 

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Beautyrest The Do Not Disturb Mattress 1995 Campaign Presentation

SM50BR070VD

 

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Pollak Levitt Chaiet: Simmons Mattress...

 

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Sealy Manufacturing TV Commercials 1983-1990

1. Carribean

2. Gotta Get a Sealy

3. Constitution (Great American Sale)

4. National Anniversary Sale

5. National Bonus Sale

6. Coupon Sale

7. Close-Ups

8. Dominos

9. Better Sleep Month

 

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Simmons 1991 CO-OP TV Full Dealer Demo

SM91TV109TV

 

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Energize - Dealer Version Demo

SM92EN051TD

 

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Beautyrest “Energize” Dealer Version 

SM92EN051TA

165

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Commercial Compilations: Beautyrest 1960s

 

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Commercial Compilations: Beautyrest by Simmons 1950s - 1970s

 

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Commercial Compilations: Beautyrest by Simmons 1940s - 1950s

 

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Commercial Compilations: Simmons U.S.A Spot Compilation

 

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Commercial Compilations: Simmons Commercial Archive

 March 3, 1994

 

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Commercial Compilations: The Idea Group Simmons Compilations

July 20, 1993

 

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Commercial Compilations: Simmons Commercial Archive

March 3, 1994 MASTER OMO Productions

 

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Commercial Compilations: Assorted Commercials

166

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Commercials: Later & Later

 

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Commercials: McDonald & Little

Simmons Beauty Rest 00YB 6213

“Whole Body”

February 2, 1982

 

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Commercials: SIMT - 7064 “Crash Pad” May 28, 1997

 

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Commercials: Beautyrest Mattress Sagging Mattress Gag Version

 

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Commercials: WOSB8043 “Sagging Mattress Classic 88"

April 27, 1988

 

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Commercials: “Leap of Faith” SIMT-8023 April 17, 1998

 

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Commercials: “Dropping the Ball/Rev. 20" SIMT-7093 April 14, 1998

 

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Commercials: Adjustable Firmness Air Sleep System

 

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Commercials: Waterbed Room TV Advertising Tape

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“Team Talk: Better Sleep Council,” February 20, 1990

1" Colour-corrected Transfer from D1 Digital Component Edit Master

 

 

 

 

 

Series 2: MARKETING, 1896-1990s, n.d.

Subseries L: Audio/Visual Materials, 1940s-1990s

Sub-subseries 2: Films, 1970s, 1980, n.d.

167

2 copies

16mm

George Slept Here

Simmons Maxipedic Mattress

 

2 copies

16mm

George Didn’t Smile

Simmons Maxipedic Mattress

 

2 copies

16mm

Sunset

Young & Rubicam

 

 

16mm

Wine Glass/DLR Ver.

Young & Rubicam

 

 

16mm

Wine Glass

Young & Rubicam

 

 

16mm

Cathy Rigby - Dealer vers.

 

 

16mm

Venezuela

1978

Beautyrest: Glass of Wine

 

 

16mm

Myer/Simmons

 

 

16mm

What’s New in the Furniture Industry for ‘75

 

3 copies

16mm

White Sale

 

 

16mm

“erro”

 

 

16mm

Sleepeezee Limited

P.R. & Mex. Truck

 

 

16mm

[Den-ei Incorporated]

Chinese or Japanese label

 

 

16mm

Maxipedic # 1 (without model)

 

 

16mm

Changing Man

Young & Rubicam

 

 

16mm

Senta Berger

Young & Rubicam

 

 

16mm

Simmons Mattress

[ACME Film Laboratories, Inc.]

 

 

16mm

‘72 Vacation B/R spot

Young & Rubicam

 

 

16mm

Goldilocks

Young & Rubicam

 

 

16mm

Beautyrest–Arthur Ashe

 

 

16mm

Fantasia #1

168

 

16mm

[Notes on box:]Simmons International, Simmons 150-30 Mixed Mag Tracks: Extra–overnight vacation TV, February 14, 1974 [date stamped on box]

 

 

16mm

Simmons Venezuela

Practiline ‘79

Hide-A-Bed

February 1979

 

 

16mm

Practiline ‘79

Sofa [?]

April 4, 1979

 

 

16mm

Simmons de Venezuela

Beautyrest

Miss Universo

January 1980

 

 

16mm

di film TV Simmons Internazionale (dete da Mr. Walsh), dicembre 1980

 

 

16mm

unlabelled, n.d.

 

Simmons Beautyrest, n.d.

16mm

“America II” 00:60

“America II” 00:30

“World” 00:60

“World” 00:30

 

 

“Beautyrest by Simmons,”n.d.

16mm [in 35 mm can]

 

 

Sleepeezee film [?], n.d.

 

 

“Man from OSHA: General Version,” n.d.

16mm

 

 

“Building In Jones Bridge,” ca. 1977

16mm

 

 

“Second Century,” ca. 1970s

16mm

 

 

“Sleep Odyssey: No. 2,” n.d.

16mm

Life/Simmons

 

 

film in big brown shipping container, n.d.

16mm

 

 

 

 

 

Series 2: MARKETING, 1896-1990s, n.d.

Subseries L: Audio/Visual Materials, 1940s-1990s

Sub-subseries 3: Filmstrips, 1963-1964, n.d.

168

 

“Inside Story of Beautyrest–A Factory Tour,” 1963

black with goldenrod label

 

 

“BR Sell,” 1963

turquoise

 

 

“BR Inside Story,” 1963

royal blue with white label

 

 

“Direct Sell and Selling Tricks,” 1963

Red with mottled label

 

 

Super-size Research “What Secrets Lie Behind Shades?,” 1963

red with white top

 

 

Simmons Mexico “Venda Beautyrest,” 1963

blue with white label

 

 

“Simmons Sleep Research Programs,” August 1963

 

 

Sleep Research: Mellon, 1963

in large light blue tube with script

 

 

“Proceso del Sueno,” 1964

white

 

 

“What Makes Sleeping Beauty Rest?,” n.d.

blue with pink label

 

 

Research Film Strip, n.d.

silver

 

 

unlabelled, n.d.

red with mottled label

 

 

 

 

 

Series 2: MARKETING, 1896-1990s, n.d.

Subseries L: Audio/Visual Materials, 1940s-1990s

Sub-subseries 4: Audio, 1963, 1965, 1976-1979, 1991, n.d.

170

 

“Cathy Rigby’s Day and Night Physical Fitness Program,” 1979

33 1/3 RPM LP

170

 

“My 15 Word Guide to Successful Selling” by Arthur “Red” Motley (Publisher Parade magazine and former Chairman of the Board Chamber of Commerce of the U.S.), 1963

33 1/3 RPM LP

Produced by Lacy Sales Institute, Inc.

170

 

“60 second radio spot jingles,” 1965

33 1/3 RPM LP

General Simmons commercial

Hide-A-Bed commercial

Beautyrest commercial

Repeat of above

Note on cardboard packaging: Fall, 1965 Beautyrest Promotion Record

170

 

“Beautyrest Mattress,” n.d.

78 RPM

n.d.

169

 

“Selling In,” n.d.

5" reel

Sleepeezee

 

 

“Simmons Radio commercials ‘76,” 1976

5" reel

Maxipedic

Cut #1 “Drive On” 00:50 w/ Tag Insert

Cut #2 “Wooden Teeth” 00:50 w/ Tag Insert

Beautyrest

Cut #3 “Good Day” 00:60 w/ Tag Insert

Cut #4 “Good Day” 00:30 w/ Tag Insert

 

 

Commercials, October 15, 1991

7" reel

“Beautyrest Sleep Gallery” with Tag

“Beautyrest Sleep Gallery” With Out                            

Tag - For Use With Local Announcer

 

 

Simmons Beautyrest, n.d.

5" reel

“Cat & Bird” full mix with fade

 

 

“Mexico: Presentation Conforest,” 1977

audiocassette

 

 

Programa Audiovisual: Festival Simmons, 1979

Monofonico: voz y musica

sin impulsos

audiocassette

 

 

Como a trapar los peces gordos, n.d.

Audiocassette

 

 

“National Simmons Back Care Month with Sears: Sales Meeting Kit Outline, ca. 1990s

audiocassette

 

 

“Simmons Bedding,” n.d.

3106.246 & 3107.246

audiocassette

 

 

“Simmons Bedding – Beautyrest,” n.d.

7 x 25 sec. Radio tracks

Agency: McCann Erickson

audiocassette

 

 

Simmons, n.d.

“Breakfast in Bed” 00:55 (Save up to $50.00)

“Bus”

“Counting Sheep” 00:55 (Last Week – Save $50.00)

“Flip Flop” 00:55 (Last Week – Save $50.00)

Produced by McDonald & Little

audiocassette

 

 

Simmons Beautyrest, n.d.

“Cat & Bird”

1 x :25 sec. TV Full mix with fade

audiocassette

 

 

Innovation ‘76 Sales Meeting, 1976

Washington, D.C.

6 audiocassettes

[see box 19, folder 36 for address and retail focus group questions]

*The following helped process portions of this collection:
Grace Chiang, Anne Jones, Leslie Shope, and Vanessa Broussard Simmons

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E-mail: archivescenter@si.edu
Revised:  June 18, 2003