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BRANNOCK DEVICE COMPANY RECORDS, 1925-1998
#672

(12 cubic feet: 27 DB; 3 FltB; 3 F/O; 1 O/S Fldr)

by: Amy K. Watia, August 1999

History

The Brannock Device Company began with the 1925 invention of the Brannock Device by Charles F. Brannock. Charles Brannock was working as a salesman in the Park-Brannock shoe store, co-owned by his father Otis C. Brannock and Ernest N. Park, in Syracuse, New York when he saw the need for an improved foot-measuring device.  The Brannock Device soon gained favor over size-sticks because it measured foot length and width at the same time.  Additionally, it measured heel-to-ball length, a feature which aided in fitting heeled shoes. 

Charles F. Brannock (1903-1992) was an inventor and businessman.  He began tinkering with the idea of a new foot-measuring device while attending Syracuse University, where he would get up in the middle of the night and work on sketches and calculations.  Brannock obtained a patent for the device on August 28, 1928, but by then manufacture and sale of the device was already underway.  Brannock assembled the device in the Park-Brannock shoe store and gave the device a trial on the sales floor.  In 1926, Charles Brannock began offering the device to shoe retailers first on a rental basis and then by sale through the use of salesmen who lived throughout the country and each covered a geographic area.  By 1929, the company began to phase out salesmen because it offered quantity discounts to shoe companies which distributed the devices to their stores at a lower price than salesmen could offer. 

Brannock sold his device internationally beginning in 1929 through Mr. I. Singer of London, England.  In 1936 distribution rights transferred to Henry Maitland Marler of Feature Shoes Limited of London, an affiliate of the Selby Shoe Company.  Renewing and protecting foreign trademarks proved to be a legal challenge.  Due to some confusion, Brannock's British patent was allowed to lapse.  In order to prevent other companies from using the Brannock name in England, H.M. Marler set up Brannock Fitting Device Limited in October 1937.  The company began manufacturing Brannock Devices in January 1946, but royalties accrued through European sale by 1951 did not even cover a third of the cost of trademarks, patents, and designs. 

Fortunately for the Brannock Device Company, these costs were absorbed by the Selby Shoe Company, with whom it had entered into agreements about foreign distribution in November 1941.  Selby had exclusive rights to distribute the Brannock Device in South America, South Africa, and other countries, and assisted Brannock in securing trademarks in many foreign countries.

In 1933 a United States Navy captain asked a shoe salesman to find the source of many sailors' foot problems.  The salesman, after measuring sailors' feet with the Brannock device, declared that the Navy shoe was not the cause of the problem; the sailors were simply wearing the wrong size shoes.  The captain was so happy that he would not have to order special shoes for his men that he wrote an article in the July 1933 issue of United States Naval Institute Proceedings which described how the Brannock Device had eliminated foot troubles aboard the ship.  This gave Brannock an opportunity to promote his device in the Navy by sending the article to other ships.  He calibrated his device for use in other branches of the military and by World War II the Brannock Device was being used by most of the armed forces.  Several articles were written about the greater foot comfort enjoyed by the military after the introduction of the device.  Charles Brannock was proud of his small but widespread role in the war effort and in the comfort of America's enlisted men and women. 

Through the years Charles Brannock developed many different models of his device, including the women's, men's, junior, growing girl's, athletic, ski-boot, and military models.  In 1947, Brannock moved the device company to a machine shop at 509 East Fayette Street in Syracuse, where it remained for 50 years. 

Brannock advertised both the store and the device in local papers, and the device in trade literature such as Boot and Shoe Recorder.  He encouraged other shoe stores to promote themselves by using the device in their advertising.  He also attended the annual National Shoe Fair in Chicago from 1938 to 1968 in order to promote the device as well as learn about shoe-fashion trends for the Park-Brannock shoe store. 

Concurrently, Charles Brannock also played a significant role in the Park-Brannock shoe store.  His father, Otis C. Brannock and Ernest N. Park founded Park-Brannock in 1906 in a small store at 321 South Salina Street, focusing on women's shoes.  In February 1937, they moved to a three-story building at 427 South Salina Street.  Finally, in 1946, a six-story store was built at 473-475 South Salina Street through 129 East Onondaga Street.  While waiting for the newest store to be built, Park-Brannock temporarily moved to the Chimes Building at 510-512 South Salina Street and 113 West Onondaga Street.  Park-Brannock gained fame in Syracuse for a wide selection of men's, women's and children's shoes, handbags, millinery, hose, and accessories.  In an advertisement, the store declared itself "one of America's finest shoe stores."  The design of the two newer stores was state-of-the-art, and Park-Brannock was featured in shoe magazine articles.  For example, the men's department was designed to look like a great room inside a ship.  Charles Brannock became the CEO of Park-Brannock after both his father and Ernest Park died in 1962.  Park-Brannock closed its doors in 1981, after the Hotel Syracuse offered to purchase the property for its new Hilton Tower.

Charles Brannock died on November 22, 1992, at the age of 89.  The company was purchased in 1993 from the Brannock Estate by Salvatore Leonardi. Leonardi continues to manufacture Brannock devices in a small factory in Liverpool, New York.  Over a million Brannock Devices have been manufactured, and it remains the shoe industry standard

Scope and Content

The Brannock Device Company Records, 1925-1998, consist of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, NY.  The collection is useful to researchers for its stories of invention and entrepreneurship and its exemplification of the patent and trademark process in the United States and internationally in the early 20th century. The process of manufacturing and marketing in the shoe industry, and manufacturing of military supplies during World War II is also highlighted.

The collection is divided into two subgroups: The Brannock Device Company Records and Park-Brannock Shoe Store Records.  The Brannock Device Company subgroup is arranged into six series: Series 1: Historical Background, 1928-1995; Series 2: Operational Records, 1926-1963; Series 3: Product Development Records, 1925-1981; Series 4: Advertising and Marketing Records, 1926-1980, 1998; Series 5: Sales and Distribution Records, 1925-1996; and Series 6: Photographs, circa 1930-1997.  The Park-Brannock subgroup is similarly arranged into five series: Series 1: Historical Background, 1936-1963, 1981; Series 2: Operational Records, 1936-1972; Series 3: Advertising and Marketing Records, 1933-1962; Series 4: Sales Records, 1916-1918, 1927-1961; and Series 5: Photographs, 1934-1967. 

Subgroup 1: THE BRANNOCK DEVICE COMPANY, 1925-1998:

Series 1: HISTORICAL BACKGROUND, 1928-1995 

This series contains articles about Charles Brannock, the Brannock Device, the device in the military, and shoe-fitting in general.  The series provides an understanding of the company and the shoe industry as shown both through trade magazines, popular magazines, and newspapers. 

Series 2: OPERATIONAL RECORDS, 1926-1963 

This series contains bookkeeping, correspondence, census, insurance, and financial records which account for the company as a whole.  It is organized into seven subseries:  Book for recording devices on hand, November 1927-January 1929; Correspondence, 1926-1951; Census, 1947-1963, 1980; Insurance Inventory, 1956; Royalties Accrued, January 1946-March 1951; Time Records, 1952, 1954, 1958; and Notes, n.d. 

The correspondence between Charles and Otis Brannock reflects the strong business relationship which existed between father and son.  Charles Brannock put Florence Williams in charge when he was vacationing each July from 1928 to 1931.  The often humorous correspondence between them reflects daily business at the factory.  Correspondence with Dr. Joseph Levyfield, chairman of the National Foot Health Council, pertains to children's foot exams in schools.  For sales analyses of the Brannock Device, see Series 5: Sales and Distribution Records, United States--Private Sector, Direct Sales, under Sales analyses, 1964-1973.

Series 3: PRODUCT DEVELOPMENT RECORDS, 1925-1981

This series documents the process from invention to manufacture of the Brannock Device.  It is divided into four subseries: Competitors' Devices and Other Products, Fitting Stool, Design, and Manufacture.  Patents and Trademarks are included in the Sales and Distribution series because they were granted after sale of the device had already commenced and the foreign patents and trademarks are intricately linked to foreign sales. 

The Competitors' Devices and Other Products subseries is further refined: Competitors' Devices; Other Products; Correspondence, 1928-1981, and Memos and Reports, n.d.  The subseries provides documentation on the other devices Brannock considered while designing and making modifications to his own device.  It also includes sale or manufacture negotiations for other inventors' products.  Most of these devices were designed later than the Brannock Device and had attributes of the Brannock Device.  Charles Brannock liked to keep abreast of new developments in order to protect his own interests.

The Fitting Stool subseries is a product development file on the fitting stool Charles Brannock designed to accommodate his device which enabled salesmen to measure the foot while seated instead of kneeling or squatting.  It consists of design drawings and correspondence with American Fixture and Showcase Manufacturing Company, Thonet, and Commonwealth Shoe and Leather Company about negotiating its manufacture. 

The Design subseries is further divided:  Drawings and Ideas; Specifications; Correspondence, 1935-1975; Customer Comments; and Case of Child Cutting Finger on Device, July 1961-January 1962.  The drawings and ideas are rough sketches done by Charles Brannock.  The specifications include descriptions of materials used and assembly instructions.  They were shipped with military orders for devices and are included in the text of patent applications.  The design correspondence consists of actual and proposed modifications to the device.  Of particular interest are the unsolicited modification proposals the company received.  Customer comments were always appreciated and taken into account in the design process from 1946-1961.  The case file of a child cutting her finger on a device resulted in a legal settlement in 1962.

The manufacture subseries contains correspondence with, and pamphlets about, companies that manufactured the device.  Of particular interest are the Brannock Device Company's investigation into making plastic devices due to the shortage of aluminum in World War II, as outlined in the correspondence with the Eclipse Moulded Products Company.  Also, a number of sample shoe company name plates and instruction plates which were screwed into free sections of the device are in this subseries.

Series 4: ADVERTISING AND MARKETING RECORDS, 1926-1980, 1998

This series contains records from the company which contributed toward the goal of making a sale.  It is divided into seven subseries: Correspondence, 1926-1974, 1998; Mailing Lists, 1947-1949; Ideas and Copy; Materials Printed with the Brannock Device Name; Advertisements and Product Information, 1934-1980; Measuring Device Instructions; and Advertising and Merchandising Plans, 1938, 1956, n.d.

The Correspondence, 1926-1974, 1998, contains letters between Brannock and various advertising agencies, printers, and magazines.

The Mailing Lists, 1947-1949, are partial listings of stores Brannock sent advertisements to.

The Ideas and Copy subseries consists of advertising ideas sketched by Brannock or proposed by the Proctor and Collier advertising agency or others.  Also included are preliminary versions of advertisements and product information booklets.

Printed Materials with the Brannock Device Name, provides examples of stationery, business cards, and leases seen by potential customers.

The Advertisements and Product Information, 1934-1980, subseries contains various advertisements which appeared in magazines, newspapers, and displays, and product information leaflets which were mailed to customers.  Also represented are advertisements by shoe stores which feature the Brannock Device and examples of the Brannock Device being used to advertise other products such as insurance, apartments, magazines, carpets, floorings, and die castings.

The Instructions subseries contains: Ideas and Copy, and Completed Instructions.  Ideas and Copy are preliminary versions of the instruction sheets of individual models, including the Bran-X-Stick and a Sock-Measuring Device.  The Completed Instructions are finished copies of the instruction sheets of many models.

The Advertising and Merchandising Plans, 1938, 1956, n.d. subseries contains information on three promotional schemes employed by the company: an early advertising plan, a Brannock Device Company merchandising campaign in 1938, and a cooperative effort with Miles Shoes in 1956.

Series 5: SALES AND DISTRIBUTION RECORDS, 1925-1986

The largest series in the collection, the sales and distribution series documents Brannock's sales, partnerships he entered into, and the legal measures he took to ensure his company's success.  The series is divided into three subseries: United States--Private Sector, United States--Military, and Foreign. 

The United States--Private Sector subseries is further divided: Patents and Trademarks, 1928-1971; Direct Sales, 1926-1973; Salesmen Files, 1925-1935; and Shoe Fairs, 1938-1968. 

The Patents and Trademarks, 1928-1971, contains patent and trademark certificates; correspondence with Brannock's lawyer, Theodore E. Simonton, and others in reference to obtaining patents and trademarks; and sales inquiries from those wishing to buy Brannock's patents. 

The Direct Sales, 1926-1973, contains customer information and form letters; rental contracts, 1926-1927; customer correspondence, 1927-1989; customer service endeavors, and sales figures.

Arranged alphabetically, the Salesmen Files, 1925-1935 document the enthusiasm for the device experienced by shoe store owners across the country as they inquired about selling it followed by their disappointment with commission percentages and the fact that large shoe companies were getting the device at a discount and distributing it among their affiliates, and therefore not buying from salesmen. 

The Shoe Fairs, 1938-1968, contains trade literature, visitation reports, and correspondence from Charles Brannock and his employees while attending the National Shoe Fair and the National Safety Congress and Exposition in Chicago from 1938 to 1968.  It is organized chronologically by event.  The information learned at the fairs was also useful in keeping abreast of the latest in shoe fashion for the Park-Brannock store.

The United States--Military, 1928-1972 subseries contains correspondence, contracts, and orders relating to the sale of the Brannock Device to the military.  The subseries is arranged into seven smaller series: Army, 1939-1962; Coast Guard, 1932-1945; Marine Corps, 1943-1956; Merchant Marine, July 1944-August 1944; Navy, 1928-1970; Women's Army Corps, 1942-1944; and Miscellaneous Military Branches, n.d.  Arrangement within each smaller series is chronological. 

Additional documentation on the Brannock Device in the military are in the following series: articles can be found in the Historical Background series; competitors' designs, drawings, specifications, and materials employed to make military devices are in the Product Development series; instructions and military-theme ads are in the Advertising and Marketing series, and photographs of military fittings and military devices are located in the photographs series.

The Foreign, 1937-1986, subseries documents the complex legal relationship between the Brannock Device Company, the Selby Shoe Company, the Brannock Device Company's lawyer, Theodore E. Simonton, and others as the companies strove for protection and distribution of the Brannock Device in foreign countries.  It is arranged into five smaller series: Foreign Trademark Listings; Correspondence about Patents, Trademarks, and Distribution, 1928-1986; Patents and Trademarks; London Speech about Shoe-Fitting and the Company History; and Film Strip. 

The foreign trademark listings were compiled periodically by the Brannock Device Company to keep track of their patents and trademarks.  The correspondence is arranged chronologically.  The actual patent and trademark certificates are arranged by country, and some folders also contain accompanying correspondence.  This series does not contain all patents and trademarks issued to protect the Brannock Device internationally; some of the trademarks listed in the container list are renewals and therefore would not be the date of first issue.  The London speech is a file of notes Charles Brannock used when giving a speech on his company's history and success in London, England.  The sound-slide, instructional film strip is entitled "The Key to Repeat Sales." This series contains a transcript with a frame-by-frame description of each slide and accompanying narration.

Series 6: PHOTOGRAPHS, c. 1930-1997

This series is divided into five subseries:  Personal; Foot-Measuring Devices; Military; Employees and the Factory, 1949, 1997; and Negatives of Brannock Device, 1933-1958.  The series contains black and white photos of Charles and Otis Brannock, competitors' devices, the Brannock device in window displays as well as in use and alone, the Women's Army Corps and various military men being fitted, employees, and the factory.  There are also color photos, c. 1997, of the employees, the factory, and devices.  Black and white, labeled negatives, 1933-1958, are also included here.

Subgroup 2: PARK-BRANNOCK, 1916-1918, 1927-1981:

Series 1: HISTORICAL BACKGROUND, 1936-1963, 1981

Newspaper and magazine articles about Park-Brannock anniversaries, moves into new stores, and the 1981 closing dominate this series.  These articles are useful in understanding the rise of Park-Brannock as a leading shoe and accessory retailer.  Photo-laden articles put the industrial design-influenced decor of each store into context.   

Series 2: OPERATIONAL RECORDS, 1936-1972

This series is arranged into six subseries: Financial Materials, 1936-1972; Memos, December 1937-April 1944, January 1949, May 1958-May 1961; Business Course Tailored to Park-Brannock, n.d.; Store Planning, 1935-1961; New York City Business Trips, January 1949-August 1952; and Miscellaneous Notes, n.d.

The Financial Materials, 1936-1972 subseries contains all available financial information for Park-Brannock.  It is arranged into five smaller series:  Correspondence, May 1937-December 1972; Annual Reports, 1945-1972; Department Sales Figures, 1957-1961; Merchandise Budget, August 1939-January 1941; and Miscellaneous Reports, 1936-1944. 

The Memos, December 1937-April 1944, January 1949, May 1958-May 1961 subseries contains a limited amount of general internal correspondence.  For correspondence between Charles and Otis Brannock, see the Operational Records series of subgroup 1, the Brannock Device Company.  For other internal correspondence, see the correspondence with Alice Buxton in the Advertising and Marketing Records series in subgroup 2, Park-Brannock.

The Business Course Tailored to Park-Brannock, n.d. is a file on how to be successful in the shoe business with advice specifically for Park-Brannock.  The author is unknown, but it appears to be a commissioned service.

The Store Planning, 1935-1961 subseries contains architectural drawings for a proposed but not undertaken renovation of the original Park-Brannock building in 1935, and files containing store planning advertisements and correspondence used in the moves to new stores in 1937 and 1946.

The New York City Business Trips, January 1949-August 1952 subseries consists of a chronological file of notes taken by Charles Brannock on business accounts during trips to New York City.

The Miscellaneous Notes, n.d. subseries contains various notes made by Charles Brannock. 

Series 3: ADVERTISING AND MARKETING, 1933-1962

Like the Advertising and Marketing Records series in the Brannock Device Company subgroup, this series contains records from the company which contributed toward the goal of making a sale.  Correspondence documents the arrangements made by the company to create and post advertisements.  Ideas and copy display early moments of this process.  Materials printed with the Park-Brannock logo represent what the customers were given to remember their purchases: stationery, receipts, gift cards, bags, and box designs.  Printed advertisements, radio advertisements, and form letters brought customers into the store.  The Junior League of Syracuse file documents photographic advertising campaigns surrounding this group of fresh-faced young girls, as well as Park-Brannock's efforts to edge into this consumer group with advertisements in their newsletter.  Correspondence with and reports from Alice Buxton have to do with her visits with doctors and nurses to promote the store along with evaluations of the company's advertising campaigns.  The "Betsey Budget" lawsuit resulted from Park-Brannock copyrighting a commissioned advertising booklet which the artist would rather have had in her own name.

Series 4: SALES RECORDS, 1916-1961

This series is arranged into seven subseries:  Customer Correspondence, 1928-1944; Supplier Correspondence, 1927-1944; Florsheim Sales Instruction Manual; Inventories, 1961; Promotions; Receipts, 1916-1918; and Sales Floor Management.   

The customer and supplier correspondence consists of mail orders, returns, and repair requests.  An interesting aspect of the customer correspondence is the amount of shoe orders customers placed through the mail.  Customers often received several pairs of shoes matching their descriptions, selected a pair, and mailed the remainder back to Park-Brannock.  Sometimes customers would send in an outline of their foot to be sized or color swatches to match the shoes to a dress.  Often the purchasing negotiations would require several letters between store and customer.  The most prominent shoe supplier to correspond with Park-Brannock was the Selby Shoe Company, followed by Brown Shoe Co.; Marshall, Meadows, and Stewart, Inc.; and LaValle, Inc.  

Series 5: PHOTOGRAPHS, 1932-1967

This series contains labeled, black and white, 8x10" photographs from each of the three stores as well as a booklet celebrating Park-Brannock's 50th anniversary in 1956, window displays from Park-Brannock and other stores, and labeled 8x10" negatives.

Provenance

The collection was donated to the National Museum of American History by Salvatore Leonardi on November 4, 1998.

Related Collections

Artifacts (several Brannock Devices and competitors' devices) have been donated to the Division of Cultural History in the National Museum of American History.

 

Container List 

Box Folder
SUBGROUP 1: BRANNOCK DEVICE COMPANY RECORDS, 1925-1998
SERIES 1: HISTORICAL BACKGROUND, 1928-1995
1 1 Articles about Charles Brannock and the Brannock Device Company, 1934-1995
2 Articles, Brannock Device in the military, July 1933, November 1942
3 Articles, Brannock Device in the military, July 1933-September 1954
30 1 Articles, Brannock Device in the military, February 1942, August 1965
1 4 Enna Jettick Retailer articles by Charles Brannock, August 1934-February 1935
1

30

5

2

Articles about shoe-fitting which may mention or depict the Brannock Device, 1928-1969, n.d.
SERIES 2: OPERATIONAL RECORDS, 1926-1963, 1980
1 6 Subseries 1: Book for Recording Devices on Hand, November 1927-January 1929
Subseries 2: Correspondence, 1926-1951
7 General, April 1926-April 1928, 1943-1944
8 Charles Brannock, Otis Brannock, and Norma Boulware (sister), September 1926-May 1951
9 Florence Williams, July 1928-July 1931
10 Dr. Joseph Levyfield, National Foot Health Council, April 1945-August 1950
2 1 Subseries 3: Census, 1947-1963, 1980
2 Subseries 4: Insurance Inventory, 1956
3 Subseries 5: Royalties Accrued, January 1946-March 1951
4 Subseries 6: Time Records, 1952, 1954, 1958
5 Subseries 7: Notes, n.d.
SERIES 3: PRODUCT DEVELOPMENT RECORDS, 1925-1981
Subseries 1: Competitors' Devices and Other Products, c. 1928-1981
6 Competitors' Devices , Patents and drawings
7 Competitors' Devices , Advertisements and articles
8 Competitors' Devices , Paper foot-measurers
9 Other Products , Shoe-reshapers
10 Other Products , X-ray shoe fitting machines
2 11 Correspondence, Competitors' devices, August 1928-November 1964
12 Correspondence , Miscellaneous sale or manufacture proposals, November 1950-September 1981
13 Correspondence, Clarke Device sale negotiations, March 1943-July 1961
14 Correspondence, "Fit-Rite" Shoe Gauge sale negotiations, September 1959-June 1961
15 Memos and Reports, n.d.
16 Subseries 2: Fitting Stool, August 1936-August 1947
Subseries 3: Design, 1925-1975
17 Drawings and Ideas, Assorted
18 Drawings and Ideas, Military
19 Drawings and Ideas, Sock measuring device, 1942-1943
20 Specifications, Civilian models
30 3 Specifications, Athletic and Safety Models, with photostats, 1954
2 21 Specifications, Army (Munson Last), 1925, 1945
22 Specifications, Marine Corps, 1944-1954
3 1 Specifications, Women's Army Corps, 1943
2 Specifications, Miscellaneous military, 1949-1967
3 Specifications, Sock-measuring device, 1942-1943
4 Correspondence, Modification Proposals, July 1935-October 1965
5 Correspondence, Attempted modification for Endicott Johnson, October 1952-May 1955
6 Correspondence, Modification of Junior Model for English Distribution, 1950
7 Correspondence, Kalso Earth Shoe Calibration, 1975
8 Customer Comments, 301 Model, February 1943-June 1943
9 Customer Comments, General, 1946, 1961
10 Case of Child Cutting Finger on Device, July 1961-January 1962
Subseries 4: Manufacture, 1927-1959
11 Controlled Materials Plan, 1951-1952
12 Eclipse Moulded Products Company, July 1941-August 1941
13 Die-casting companies, August 1927-December 1959
3 14 Finishing companies, December 1944-June 1948
15 Materials used in Army devices, January 1942-January 1943
16 Shoe company name plates--Correspondence, 1927-1928, 1948
17 Shoe company name plates--Sample plates
18 Assembly notes
19 Inspection procedure
20 Miscellaneous companies
SERIES 4: ADVERTISING AND MARKETING RECORDS, 1926-1980, 1998
Subseries 1: Correspondence, 1926-1974, 1998
21 May 1926-February 1928, October 1941-February 1951
22 October 1952-December 1974
4 1 Advertising in chiropody magazines, 1927-1933
2 Proctor and Collier, November 1926-January 1928, February-April 1934
3 Use of Brannock Device in unsolicited ads and articles, March 1939-November 1963, April 1998
4 Subseries 2: Mailing Lists, 1947-1950
Subseries 3: Ideas and Copy, n.d.
5-8 Charles Brannock and others
9 Proctor and Collier
10 A Plan to Help Sell More Shoes Through Your Salesmen, Your Dealer
5 1 Subseries 4: Printed Materials with the Brannock Device Name (stationery, business cards, leases), n.d.
Subseries 5: Advertisements and Product Information, 1934-1980
2 Boot and Shoe Recorder, May 15, 1964; August 15, 1964; July 1, 1966
5

31

3

O/S Fldr 1
Newspaper and magazine advertisements, 1934-1959, 1966-1968, 1980
5 2-5

O/S Fldr 1

Standard Models
5 6 Military theme
Subseries 5: Advertisements and Product Information, 1934-1980
5 7 Safety Shoe Model, 1944-1963
5

30

8

4

Children's Models
5 9

O/S Fldr 1

Foreign, c. 1937-1944
5 10

O/S Fldr 1

Shoe stores promoting the Brannock Device, c. 1937-1979
5

5

31

5

11

Brannock Device used to advertise other products, c. 1938-1980
5 12

O/S Fldr 1

Point-of-purchase display advertisements
5 13 Product information packet, c. 1972
Subseries 6: Measuring Device Instructions
14 Ideas and Copy, Double Unit Military Model
15 Ideas and Copy, Double Unit Navy Model
6 1 Ideas and Copy, US Marine Combat Boot Model
2 Ideas and Copy, Women's Army Corps Models
3 Ideas and Copy, Safety Shoe Models
4 Ideas and Copy, Standard Adult Models
5 The Bran-X-Stick
6 Sock-Measuring Device
7 Completed Instructions, Reference file used in mailing instructions
8 Completed Instructions, Athletic Model
9 Completed Instructions, Children's Models
10 Completed Instructions, Military Models
11 Completed Instructions, Safety Shoe Model
12 Completed Instructions, Standard Models
Subseries 7: Advertising and Merchandising Plans, 1938, 1956, n.d.
13 Advertising plan, n.d.
14 Brannock Device merchandising plan, 1938
15 Miles Shoes, September 1956
SERIES 5: SALES AND DISTRIBUTION RECORDS, 1925-1986
Subseries 1: United States--Private Sector, 1925-1973
6 16 Patents and Trademarks, Correspondence, May 1927-December 1928, November 1937-October 1971
17 Patents and Trademarks--Patents, August 1928, August 1929, April 1937, June 1960
18 Patents and Trademarks, Design Patent--Size Stick, October 1956
19 Patents and Trademarks--Trademarks, May 1945, September 1951
20 Patents and Trademarks, Patent Sale Inquiries, 1961-1962
7 1 Direct Sales, Early sales lists and form letters
2 Direct Sales, Book of form letter examples, c. 1932-1933
3 Direct Sales, Open accounts and prospects, 1926-1929
4 Direct Sales, List orders, June 1938
5 Direct Sales, Shoe Manufacturer distribution lists, n.d.
6 Direct Sales, Rental contracts, November 1926-February 1927
7 Direct Sales, Rental contracts, March 1927
8 Direct Sales, Rental contracts, April 1927-May 1927
9 Direct Sales, Rental contracts, June 1927-July 1927
10 Direct Sales, Customer correspondence, January-May 1927
11 Direct Sales, Customer correspondence, June 1927
8 1 Direct Sales, Customer correspondence, July 1927
2 Direct Sales, Customer correspondence, August 1927
3 Direct Sales, Customer correspondence, September 1927
4 Direct Sales, Customer correspondence, October 1927
5 Direct Sales, Customer correspondence, November 1927
6 Direct Sales, Customer correspondence, December 1927
9 1 Direct Sales, Customer correspondence, January 1928
2 Direct Sales, Customer correspondence, February 1928
3 Direct Sales, Customer correspondence, March 1928
4 Direct Sales, Customer correspondence, April 1928
5 Direct Sales, Customer correspondence, May 1928
6 Direct Sales, Customer correspondence, June 1928
10 1 Direct Sales, Customer correspondence, July 1928
2 Direct Sales, Customer correspondence, August 1928-September 1928
3 Direct Sales, Customer correspondence, October 1928-September 1928
4 Direct Sales, Customer correspondence, January-May 1929
5 Direct Sales, Customer correspondence, June 1929-July 1929
6 Direct Sales, Customer correspondence, August 1929-December 1929
7 Direct Sales, Customer correspondence, 1930
11 1 Direct Sales, Customer correspondence, 1931
2 Direct Sales, Customer correspondence, March 1932-December 1933
3 Direct Sales, Customer correspondence, 1934
4 Direct Sales, Customer correspondence, January 1935-September 1935
5 Direct Sales, Customer correspondence, October 1935-December 1935
6 Direct Sales, Customer correspondence, 1940-1989
7 Direct Sales, Customer correspondence, Testimonials, July 1935-February 1963
8 Direct Sales, Customer correspondence, Testimonial Scrapbook, 1926-1929
12 1 Direct Sales, Customer correspondence, Testimonial Scrapbook, 1927-1938
2 Direct Sales, Customer correspondence, Rejections, 1940
3-4 Direct Sales, Postmarked and stamped envelopes addressed to Brannock (empty), 1930-1939
5 Direct Sales, Customer correspondence, Shoe and Leather Mercantile Agency, Inc. (debt collectors), April 1928-September 1931
6 Direct Sales, Customer correspondence, Montgomery Ward mail order shoe-fitting problem, 1940
7 Direct Sales, Store files, Florsheim
8 Direct Sales, Store files, Marshall Field
9 Direct Sales, Store files, Selby shoes
12 10 Direct Sales, Training--Montgomery Ward Bulletins and Questionnaire, 1937-1938
11 Direct Sales, Training, Park-Brannock Bulletins and Questionnaire, 1938
12 Direct Sales, Training, JC Penney Sales Manual and Surveys, 1945
13 1 Direct Sales, Training, Catalogs, 1953, 1967
2 Direct Sales, Training, Prices, 1951, 1956
3 Direct Sales, Analyses, 1964-1965
4 Direct Sales, Analyses, 1965, 1970
5 Direct Sales, Analyses, 1971-1973
6 Direct Sales, Analyses, Miscellaneous notes, n.d.
7 Partial listings of Brannock Device Salesmen, n.d.
8 Salesmen Files, 1925-1935 (A-B)
9 Salesmen Files, 1925-1935 (C-D)
14 1 Salesmen Files, 1925-1935 (E-J)
2 Salesmen Files, 1925-1935 (K-L)
3 Salesmen Files, 1925-1935 (Mac-McC)
4 Salesmen Files, 1925-1935 (McD-Mun)
5 Salesmen Files, 1925-1935 (N-Q)
6 Salesmen Files, 1925-1935 (R)
7 Salesmen Files, 1925-1935 (Sa-Sh)
8 Salesmen Files, 1925-1935 (Sk-T)
9 Salesmen Files, 1925-1935 (V-W)
15 1 Shoe Fairs--National Shoe Fair, Chicago, January 3-6, 1938
2 Shoe Fairs--National Shoe Fair, Chicago, 1948
3 Shoe Fairs--National Shoe Fair, Chicago, October 30-31, November 1-3 1949
4 Shoe Fairs--National Shoe Fair, Chicago, October 30-31, November 1-2, 1950
5 Shoe Fairs--National Shoe Fair, Chicago, October 29-31, November 1, 1951
6 Shoe Fairs--National Shoe Fair, Chicago, October 26-30, 1952
7 Shoe Fairs--National Shoe Fair, October 25-29, 1953
8 Shoe Fairs--National Shoe Fair, October 24-28, 1954
9 Shoe Fairs--National Shoe Fair, October 24-27, 1955
10 Shoe Fairs--National Shoe Fair, October 28-31, November 1, 1956
11 Shoe Fairs--National Shoe Fair, October 27-31, 1957
12 Shoe Fairs--National Shoe Fair, October 26-30, 1958
16 1 Shoe Fairs--National Shoe Fair, October 25-29, 1959
2 Shoe Fairs--National Shoe Fair, October 1960
3 Shoe Fairs--National Shoe Fair, October 23-26, 1961
4 Shoe Fairs--National Shoe Fair, October 1962 (unattended)
5 Shoe Fairs--National Shoe Fair, October 13-15, 1963 (and some 1964)
6 Shoe Fairs--National Shoe Fair, October 9-12, 1966
7 Shoe Fairs--National Shoe Fair, March 31-April 3, 1968
8 Shoe Fairs--National Safety Congress and Exposition, Chicago, October 18-22, 1954
9 Shoe Fairs--National Safety Congress and Exposition, Chicago, October 22-26, 1956
10 Shoe Fairs--National Safety Congress and Exposition, Chicago, October 20-24, 1958
11 Shoe Fairs--National Safety Congress and Exposition, Chicago, October 22, 1959
12 Shoe Fairs--Footwear Management Conference and Exposition, June 4-7, 1964
Subseries 2: United States--Military, 1928-1972
17 1 Army, December 1939-August 1941
2 Army, September 1941-March 1942
3 Army, April 1942-October 1942
4 Army, November 1942-April 1962
5 Army, Sock-Measuring Device, November 1942-September 1943
6 Army, Measurements
7 Army, Shoe-fitting regulations
18 1 Coast Guard, Women, May 1943-September 1943
2 Coast Guard, Men, October 1932-April 1945
3 Marine Corps, Women's Reserve, June 1943-May 1956
4 Marine Corps, Men, November 1943-March 1948
5 Merchant Marine, July 1944-August 1944
18 6 Navy, November 1928-December 1933
7 Navy, January 1934-October 1941
8 Navy, January 1942-April 1943
9 Navy, May 1943-February 1944
10 Navy, March 1944-June 1944
19 1 Navy, July 1944-March 1945
2 Navy, April 1945-October 1945, February 1958-September 1970
3 Women's Army Corps, June 1942-April 1943
4 Women's Army Corps, September 1943-October 1944
5 Miscellaneous Military Branches, Defense Contracts, general information circa W.W.II
6 Miscellaneous Military Branches, Last measurements
7 Miscellaneous Military Branches, Correspondence, n.d.
8 Miscellaneous Military Branches, Notes
Subseries 3: Foreign, 1937-1986
20 1 Foreign Trademark Listings
2 Correspondence about Patents, Trademarks, and Distribution, 1928-1935
3 Correspondence about Patents, Trademarks, and Distribution, 1936-1937
4 Correspondence about Patents, Trademarks, and Distribution, 1938
5 Correspondence about Patents, Trademarks, and Distribution, 1939-1941
6 Correspondence about Patents, Trademarks, and Distribution, January 1942-April 1942
20 7 Correspondence about Patents, Trademarks, and Distribution, May-December 1942
8 Correspondence about Patents, Trademarks, and Distribution, January-August 1943
21 1 Correspondence about Patents, Trademarks, and Distribution, September-December 1943
2 Correspondence about Patents, Trademarks, and Distribution, 1944-1949
3 Correspondence about Patents, Trademarks, and Distribution, 1950-1952
4 Correspondence about Patents, Trademarks, and Distribution, 1953
5 Correspondence about Patents, Trademarks, and Distribution, 1954-1955
6 Correspondence about Patents, Trademarks, and Distribution, 1956, 1958-1959, 1964-1965
7 Correspondence about Patents, Trademarks, and Distribution, 1966-1976, 1978, 1980-1981, 1983-1984, 1986
22 1 Correspondence about Patents, Trademarks, and Distribution, Notes, n.d.
Patents and Trademarks
2 Patents and Trademarks--Argentina, Trademark, October 20, 1942
3 Patents and Trademarks--Belgium, Design Patent, November 19, 1945; Trademarks, January 3, 1946; Trademarks, March 1, 1956
4 Patents and Trademarks--Brazil, Trademark, September 13, 1943
5 Patents and Trademarks-- Canada, Design Patent, July 30, 1929; Trademark, June 12, 1944
6 Patents and Trademarks-- Denmark, Trademarks, January 19, 1946 and January 26, 1946
7 Patents and Trademarks-- France, Trademark, July 25, 1967
8 Patents and Trademarks-- Great Britain, Patent, October 31, 1929; Copyright, November 23, 1959
9 Patents and Trademarks-- Holland, Trademarks, July 1, 1966
10 Patents and Trademarks-- Hong Kong, Trademark, May 4, 1964
11 Patents and Trademarks-- Iceland, Trademark, April 5, 1950
12 Patents and Trademarks-- Ireland, Trademarks, July 12, 1945
13 Patents and Trademarks-- Italy, Trademark, March 12, 1966
22 14 Patents and Trademarks-- Japan, Trademark, February 13, 1954
15 Patents and Trademarks-- Netherlands, Trademark, January 7, 1966
16 Patents and Trademarks-- New Zealand, Trademark, December 16, 1964
17 Patents and Trademarks-- Norway, Trademarks, January 2, 1956 and March 25, 1956
18 Patents and Trademarks-- Portugal, Trademark, November 7, 1967
19 Patents and Trademarks-- South Africa, Trademarks, November 24, 1943 and December 3, 1943
20 Patents and Trademarks-- Spain, Trademarks, July 20, 1949 and December 20, 1962
21 Patents and Trademarks-- Sweden, Trademark, July 19, 1966
22 Patents and Trademarks-- Switzerland, Trademark, March 8, 1946
23 Patents and Trademarks-- Uruguay, Trademark, July 23, 1965
24 Patents and Trademarks-- West Germany, Trademark, February 19, 1955
23 1 Notes for London Speech, about Shoe-Fitting and the Company History, n.d.
2 Audio Visual Materials--Transcript
3 Audio Visual Materials--Correspondence, June 1937-May 1940
4 Audio Visual Materials --Correspondence, May 1941-November 1949
OF 672.1 Audio Visual Materials--35mm sound-slide film strip: "The Key to Repeat Sales," 1941
32 Audio Visual Materials--16" disk, The Key to Repeat Sales, n.d.
SERIES 6: PHOTOGRAPHS, c. 1930-1997
Subseries 1: Personal
27

30

1

6

Charles and Otis Brannock
Subseries 2: Foot-Measuring Devices
27 2 Competitors' devices
3 Brannock Device in window displays
4 Brannock Device in window displays, Argentina
5 Brannock Devices
 

Subseries 3: Military
27A

30

1

6

Women's Army Corps
27A 2 Military fitting
Subseries 4: Employees and Factory
27A 3 For article in Pride in Syracuse, December 1949
28 1-2 Employees, factory, and devices, circa 1997
3 Subseries 5: Negatives of Brannock Device, 1933-1958
 

SUBGROUP 2: PARK-BRANNOCK, 1916-1918, 1927-1981
SERIES 1: HISTORICAL BACKGROUND, 1936-1963, 1981
23 5 Articles, 1936-1963, 1981
SERIES 2: OPERATIONAL RECORDS, 1936-1972
Subseries 1: Financial Materials, 1936-1972
6 Correspondence, May 1937-December 1972
Annual Reports, 1945-1972
7 Annual Reports, 1945-1947, 1950-1951, 1954-1955
8 Annual Reports, 1956-1963
9 Annual Reports, 1965-1972
10 Department Sales Figures,1957-1960
11 Department Sales Figures,1960-1961
12 Merchandise Budget, August 1939-January 1941
13 Miscellaneous Reports, 1936-1944
24 1 Subseries 2: Memos, December 1937-April 1944, January 1949, May 1958-May 1961
2 Subseries 3: Business Course Tailored to Park-Brannock, n.d.
Subseries 4: Store Planning, 1935-1961
O/S Fldr 1 Architectural Drawings--Proposed remodeling of 321 S. Salina, February 1935
24 3 427 S. Salina St., 1936-1937
4 473-475 S. Salina St-129 E. Onondaga St., 1945-46, 1961
5 Subseries 5: New York City Business Trips, January 1949-August 1952
6 Subseries 6: Miscellaneous Notes, n.d.
SERIES 3: ADVERTISING AND MARKETING RECORDS, 1933-1962
7 Correspondence, December 1936-September 1955
8 Form letters, 1937-1956, n.d.
9 Ideas and copy
O/S Fldr 1 Park-Brannock product materials and packaging (shopping bags and shoe bags)
24 11

O/S Fldr 1

Printed advertisements, 1933-1961, undated
12 Radio advertisements, Nov. 1943-Jan. 1944, Feb. 1961-Feb. 1962
13 The Junior League of Syracuse, circa 1937
14 Alice Buxton, Correspondence, May 1938-December 1942
15 Alice Buxton, Reports, March 1939-November 1940
16 "Betsey Budget" copyright lawsuit, 1939-1940
SERIES 4: SALES RECORDS, 1916-1918, 1927-1961, 1976-1977
Subseries 1: Customer Correspondence, 1928-1944, 1976-1977
25 1 July 1928, March 1936, January-December 1937
2 January-June 1938
3 July-December 1938
4 January 1939-December 1943
5 January-August 1944
6 1976-1977
Subseries 2: Supplier Correspondence, 1927-1944
7 July 1927, June 1928, November 1928, November 1929, January-December 1937
8 1938
26 1 1939, 1943
2 1944
3 Subseries 3: Florsheim Sales Instruction Manual
4 Subseries 4: Inventories, 1961
26 5 Subseries 5: Promotions
6 Subseries 6: Receipts, 1916-1918
7 Subseries 7: Sales Floor Management
SERIES 5: PHOTOGRAPHS, 1932-1967
28 4 Original store, 321 S. Salina St., circa 1934
5 Second store, 427 S. Salina St., 1937-1946
6 Third store, 473 S. Salina St., circa 1946-1947
7 Booklet of 473 S. Salina St., circa 1947
8 50th anniversary, April 1956
9 Window displays, May 1935-February 1967
10 Other store window displays, n.d.
11 Employees, 1950, 1954
29 1 Negatives, January 1932-March 1937
2 Negatives, April 1937-March 1939
3 Negatives, April 1939-October 1947

by: Amy K. Watia, August 1999
revised: Alison L. Oswald 8/23/01

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E-mail: archivescenter@si.edu
Revised:  October 10, 2001