DAYTIME TV MAGAZINE COLLECTION, 1977-1983
(1 cu. ft, 3DB)
by: Franklin A. Robinson, Jr., September 2002
“Soap” operas became a staple of popular entertainment in the early 20th century. The term soap opera was coined because many of the episodic drama programs were sponsored by various soap companies. Beginning on radio and then eventually migrating to television, soap operas filled an apparently insatiable need for the public to vicariously live out the lives of others on a daily basis. Procter and Gamble was one of the more prominent sponsors of soap operas. With the increased interest in soap operas came increased interest in the actors who played in them. By the 1970s, many magazines devoted exclusively to soap operas and soap opera actors proliferated, Daytime TV magazine was one of these publications.
Scope and ContentAn almost complete collection of Daytime TV magazine from 1980-1983.
A gift from Joyce Becker (writer of “Soap Opera Festival” column in Daytime TV magazine) and her husband Allan Sugarman to the Division of Community Life, NMAH, Smithsonian in 1983. A transfer from the Division of Community Life, NMAH, Smithsonian to the Archives Center in 1984.
Division of Community Life, Soap Opera Festival posters.