Engineering and Industry, Division of History of Technology, National Museum of American History
Catalog #: 1994.0121.01 Accession #: 1994.0121
Credit: Engineering and Industry, Division of History of Technology, National Museum of American History
Dimensions / Weight
Dimensions: 1.75" H x 1.75" W x 0.25" D
Metal pin with photo.
This photo identification belonged to Brownie Wise, who worked at the Bendix Aviation Corporation. Brownie Wise's main claim to fame was perfecting the Tupperware Party System. After a divorced in 1942, Wise worked as a salesperson in a clothing shop and as a secretary for Bendix Aviation. She sold Stanley Home Products -- cleaning aids and brushes -- at home party demonstrations. Stanley was a pioneer in direct selling. Wise's drive, ambition and charm made the Stanley job a perfect fit and she quickly became a top Stanley seller. In the late 1940s, Wise first saw Tupperware. Invented by Earl Tupper, the polyethylene product which was being sold at department stores with little success. Wise believed Tupperware could be sold with a similar direct marketing campaign as Stanley products and before long; she had developed a thriving business selling Tupperware at home parties. In 1950 she moved her family to Florida and started what she called Tupperware Patio Parties. She outsold stores and this success was noticed by Tupper, who asked Wise to be vice president of his company. Tupper grew jealous of her success and after years of building the Tupperware brand, Wise was forced out of the company.
Country: United States
War: World War II