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MADD bookmark, ribbon, and ruler, 1980s

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MADD bookmark, ribbon, and ruler, 1980s
Photo by Melissa Lew

IN CONTEXT

This object appears in the following sections:


On the Interstate:  I-10, 1956–1990
On the Interstate: I-10, 1956–1990 — Safety


MADD campaign ribbon and ruler
Currently on display
Not a part of the official Smithsonian Collection
The Red Ribbon campaign, also known as the "Tie One on for Safety," and other materials are given to the general public as a visual reminder to motorists not to drive after drinking.
Physical Description
Artifacts. The ribbon is red, synthetic material and the ruler, is red plastic
Details
Locations:
New Mexico
Credit:
Gift of Mothers Against Drunk Driving, Doņa County Chapter, Las Cruces, New Mexico
History
MADD, Mothers Agianst Drunk Driving, has grown since its formation in 1980 into a nationwide organization that is actively promoting efforts to stop drunk driving, support victims of auto accidents due to drunk driving, and prevent underage drinking. The organization popularized the idea of the ‘designated driver.’

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