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Chrysler radiator emblem

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Chrysler radiator emblem
Smithsonian Institution


This object appears in the following sections:

Work and Industry
What is an emblem? — Introduction

Willys radiator emblem

Maxwell Motor Company radiator emblem

Chalmers Motor Company radiator emblem

Chrysler radiator emblem
Catalog #: 325,528, Accession #: 260,303
Currently on display
From the Smithsonian Collection
Walter P. Chrysler worked for Buick and Willys before aquiring the Maxwell-Chalmers Company in 1923 and building a corporation that bore his name. In 1928 Chrysler took over Dodge and began offering models in different price brackets. He eventually expanded his company to rival Ford and General Motors.
Physical Description

Dimensions (in mm): 4.5 L x 4.5 W x .2 D

Inscrpitions: CHRYSLER

Materials: metal

Colors: red, silver

Dates Used:
1923 - present
Detroit, Michigan
Gift of Hubert G. Larson
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver's sense of style and class by using iconic images or a catchy motto.
Related People, Places, and Events
Hubert G. Larson
In 1964 Hubert G. Larson donated a collection of 278 radiator emblems to the Smithsonian.

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