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Dodge Brothers radiator emblem

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Dodge Brothers radiator emblem
Smithsonian Institution
Dodge Brothers radiator emblem
Catalog #: 325,528, Accession #: 260,303
Currently on display
From the Smithsonian Collection
John and Horace Dodge were early Ford Motor Company shareholders and employees. They started producing their own cars in 1914, and by 1916 they were fourth overall in U.S. sales. In 1928 Walter P. Chrysler bought the company for $175 million.
Physical Description

Dimensions (in mm): 5.9 L x 5.9 W x 1.1 D

Inscriptions: DODGE BROTHERS DB DETROIT USA (with image of Star of David and world map)

Materials: metal

Colors: blue, silver

Details
Dates Used:
1914 - 1928
Locations:
Michigan
Note:
Detroit, Michigan
Credit:
Gift of Hubert G. Larson
History
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver's sense of style and class by using iconic images or a catchy motto.
Related People, Places, and Events
Donor
Hubert G. Larson
In 1964 Hubert G. Larson donated a collection of 278 radiator emblems to the Smithsonian.


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