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McFarlan radiator emblem

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McFarlan radiator emblem
Smithsonian Institution
McFarlan radiator emblem
Catalog #: 325,528, Accession #: 260,303
Currently on display
From the Smithsonian Collection
The McFarlan Motor Car Company was an offshoot of the McFarlan Carriage Company. Although most of the cars were produced by assembling parts from other manufacturers, McFarlans are not usually considered assembled vehicles due to the care and detail the company paid to each car.
Physical Description

Dimensions (in mm): 6.2 L x 6.2 W x 1.1 D

Inscriptions: McFARLAN (with image of laurel branches and pineapple)

Materials: metal

Colors: silver

Details
Dates Used:
1910 - 1928
Locations:
Indiana
Note:
Connersville, Indiana
Credit:
Gift of Hubert G. Larson
History
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver’s sense of style and class by using iconic images or a catchy motto.
Related People, Places, and Events
Donor
Hubert G. Larson
In 1964 Hubert G. Larson donated a collection of 278 radiator emblems to the Smithsonian.


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