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Mercer radiator emblem

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Mercer radiator emblem
Smithsonian Institution
Mercer radiator emblem
Catalog #: 325,528, Accession #: 260,303
Currently on display
From the Smithsonian Collection
The Mercer was named after its place of manufacture: Mercer Country, New Jersey. The Mercer Automobile Company's most popular car was a raceabout that guaranteed speeds of 75 mph. Beginning in 1915, several major design changes altered the appearance, although not functionality, of the raceabout. This led to a falling in popularity and sales, eventually closing the company.
Physical Description

Dimensions (in mm): 5.2 L x 4.4 W x .3 D

Inscriptions: MERCER 22-70 HP

Materials: metal

Colors: white, blue, silver

Dates Used:
1910 - 1925
New Jersey
Trenton, New Jersey
Gift of Hubert G. Larson
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver’s sense of style and class by using iconic images or a catchy motto.
Related People, Places, and Events
Hubert G. Larson
In 1964 Hubert G. Larson donated a collection of 278 radiator emblems to the Smithsonian.

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