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Moon Motor Car Company radiator emblem

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Moon Motor Car Company radiator emblem
Smithsonian Institution

IN CONTEXT

This object appears in the following sections:


Work and Industry
What is an emblem? — Before there were cars .


Moon Motor Car Company radiator emblem
Catalog #: 325,528, Accession #: 260,303
Currently on display
From the Smithsonian Collection

Moon started out manufacturing buggies and then began producing assembled cars of high quality with a European style. The radiator design for the 1919 touring car came from Rolls-Royce, indicating the class to which Moon aspired. The company collapsed when it took over New Era Motors Inc.

Physical Description

Dimensions (in mm): 5.3 L x 6.8 W x 1.2 D

Inscriptions: MOON REG. U.S. PAT. OFF MOON MOTOR CAR CO. ST. LOUIS, MO. U.S.A.

Materials: metal

Colors: blue, white, silver, red

Details
Dates Used:
1905 - 1930
Locations:
Missouri
Note:
St. Louis, Missouri
Credit:
Gift of Hubert G. Larson
History
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver’s sense of style and class by using iconic images or a catchy motto.
Related People, Places, and Events
Donor
Hubert G. Larson
In 1964 Hubert G. Larson donated a collection of 278 radiator emblems to the Smithsonian.


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