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Texan radiator emblem

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Texan radiator emblem
Smithsonian Institution
Texan radiator emblem
Catalog #: 325,528, Accession #: 260,303
Currently on display
From the Smithsonian Collection
The Texan was a car assembled from various standard parts. It had outsized tires, theoretically suitable for driving in the Texas oilfields.
Physical Description

Dimensions (in mm): 6.9 L x 6.7 W x .4 D

Inscriptions: TEXAS MOTOR CAR TEXAN TEXAN (writen vertically and horizontally, intersecting at the X) ASSOCIATION (with 5-pointed star)

Materials: metal

Colors: blue, bronze, white

Details
Dates Used:
1918 - 1922
Credit:
Gift of Hubert G. Larson
History
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver’s sense of style and class by using iconic images or a catchy motto.
Related People, Places, and Events
Donor
Hubert G. Larson
In 1964 Hubert G. Larson donated a collection of 278 radiator emblems to the Smithsonian.


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