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Buffalo Electric radiator emblem

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Buffalo Electric radiator emblem
Smithsonian Institution

IN CONTEXT

This object appears in the following sections:


Work and Industry
What is an emblem? — Is it electric?

Americans Adopt the Auto:
Americans Adopt the Auto — Building and Selling Cars


The Buffalo Electric radiator emblem
Catalog #: 325,528, Accession #: 260,303
Currently on display
From the Smithsonian Collection
The Buffalo Electric Carriage Company produced a wide range of electric vehicles. The 1903 Buffalo Electric touring car had a range of 75 miles per charge. The batteries were stored under the front hood and body of the car.
Physical Description

Dimensions (in mm): 6.9 L x 6.9 W x .4 D

Inscriptions: THE BUFFALO ELECTRIC BUFFALO, N.Y.

Materials: metal

Colors: silver, white, red

Details
Dates Used:
1901 - 1906
Locations:
New York
Note:
Buffalo, New York
Credit:
Gift of Hubert G. Larson
History
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver's sense of style and class by using iconic images or a catchy motto.
Related People, Places, and Events
Donor
Hubert G. Larson
In 1964 Hubert G. Larson donated a collection of 278 radiator emblems to the Smithsonian.


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