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Winton radiator emblem
Catalog #: 325,528, Accession #: 260,303
Currently on display
From the Smithsonian Collection
Alexander Winton switched from bicycle to auto manufacturing in 1897. The first Winton 6 was produced in 1909, becoming a standard model in 1911. In 1924 Winton ceased to make automobiles, but continued to make marine diesel engines as a division of General Motors.
Physical Description

Dimensions (in mm): 4.0 L x 4.0 W x .6 D

Inscriptions: WINTON SIX

Materials: metal

Colors: silver

Dates Used:
1897 - 1924
Cleveland, Ohio
Gift of Hubert G. Larson
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver's sense of style and class by using iconic images or a catchy motto.
Related People, Places, and Events
Hubert G. Larson
In 1964 Hubert G. Larson donated a collection of 278 radiator emblems to the Smithsonian.

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