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Case radiator emblem

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Case radiator emblem
Smithsonian Institution


This object appears in the following sections:

Work and Industry
What is an emblem? — Before there were cars .

Case radiator emblem
Catalog #: 325,528, Accession #: 260,303
In collection
From the Smithsonian Collection
The J.I. Case Threshing Machine Company had been manufacturing grain threshers and steam traction engines since 1842. When they began producing automobiles in 1910, they used their famous Case Eagle for the radiator emblem.
Physical Description

Dimensions (in mm): 9.2 L x 4.0 W x 1.1 D

Inscriptions: CASE with an image of an eagle on a globe

Materials: metal

Colors: white, silver

Dates Used:
1910 - 1927
Racine, Wisconsin
Gift of Hubert G. Larson
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver’s sense of style and class by using iconic images or a catchy motto.

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