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Templar radiator emblem

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Templar radiator emblem
Smithsonian Institution
Templar radiator emblem
Catalog #: 325,528, Accession #: 260,303
In collection
From the Smithsonian Collection
While most cars catering to the upper class emphasized a larger size, the Templar was one attempt to build a high grade smaller car. Standard equipment included a compass and Kodak camera.
Physical Description

Dimensions (in mm): 6.4 L x 8.7 W x 1.4 D

Inscriptions: TEMPLAR with image of a knight on a horse

Materials: metal

Colors: bronze, brown, white, beige

Dates Used:
1917 - 1924
Cleveland, Ohio
Gift of Hubert G. Larson
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver’s sense of style and class by using iconic images or a catchy motto.

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