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Windsor radiator emblem

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Windsor radiator emblem
Smithsonian Institution


This object appears in the following sections:

Work and Industry
What is an emblem? — American aristocracy

Windsor radiator emblem
Catalog #: 325,528, Accession #: 260,303
In collection
From the Smithsonian Collection
The automobile marketed as the White Prince of Windsor originally used the coat of arms of the Prince of Wales to evoke a sense of royalty, but after objections from Buckingham Palace, the logo was modified.
Physical Description

Dimensions (in mm): 7.0 L x 6.2 W x 1.3 D

Inscriptions: Windsor with image of fleur-di-lis in a crown (coat of arms for Prince of Windsor)

Materials: metal

Colors: black, yellow, white, silver

Dates Used:
1929 - 1930
St. Louis, Missouri
Gift of Hubert G. Larson
Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices. As vehicles became more popular in a national market, people began associating the company name and logo on different vehicle models with a specific manufacturer. Radiator emblems sometimes indicated the type of engine or place of manufacturing. Other times they appealed directly to a driver’s sense of style and class by using iconic images or a catchy motto.

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