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Ford Closed Cars advertisement, 1924

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Ford Closed Cars advertisement, 1924
NMAH, Transportation Collections

IN CONTEXT

This object appears in the following sections:


Americans Adopt the Auto:
Americans Adopt the Auto — Technological Choices

RELATED OBJECTS
Closed top toy car


Ford Closed Car advertisement
Currently on display
From the Smithsonian Collection
This 1924 Ford closed car advertisement pitched the comfort of being sheltered from the elements towards women automobilists. A woman in the driving seat of the car waits for her female companion, sheltered by an umbrella, to get in beside her. The text accompanying the image is full of words like "comfortable," "easy," "without effort," "convenient," and "desirable."
Physical Description
advertisement.
Details
Date Made:
1924
History

Though more expensive, heavier, hotter in the summer-and dangerous before the introduction of safety glass in the 1920s-closed body cars appealed to the buyer who wanted an affordable luxury. It kept you cleaner and out of the weather. And when metal replaced wood, it was easier to manufacture. Middle-class city and suburban dwellers especially appreciated the closed body car.


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