Games Learning Resources Visit the Museum
America on the Move
Collection Exhibition Themes
BackSearch
Ad for The American Boy, 1917

Enlarge Image
Ad for The American Boy, 1917
NMAH, Archives Center, Ayer Collection

IN CONTEXT

This object appears in the following sections:


Americans Adopt the Auto:
Americans Adopt the Auto — Creating a Nation of Drivers

RELATED OBJECTS
Advertisement from The American Boy for Overland cars


Advertisement for The American Boy
Currently on display
From the Smithsonian Collection
The American Boy was a magazine published out of Detroit, that was aimed at young men. The American Boy was published from 1899 to 1941. According to this advertisement from 1917, the magazine was read by more than 500,000 fifteen to sixteen year old boys. This advertisement, pitched to car companies, claims that these young men influenced the cars their parents bought.
Physical Description
advertisment
Details
Date Made:
1917
Locations:
Michigan
Note:
Detroit
History

Almost as soon as the first automobile took to the roads, American children played with car toys, read car books, and even learned how combustion engines worked. Making cars a part of kids' lives-even kids whose families didn't own cars-helped make automobile ownership appealing to future generations of car buyers. Because much of this material targeted boys-often in innovative and ingenious ways-it helped shape a society in which women were far less likely to own and drive a car.

Related People, Places, and Events
Publisher
The Sprague Publishing Company

Advertising Firm
N. W. Ayer Advertising Agency
Created this advertisement for The American Boy


National Museum of American History About This Site | Sponsors | Buy the Book | E-mail Signup | Credits