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Ad from The American Boy for Structo toys, November, 1918

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Ad from The American Boy for Structo toys, November, 1918
Library of Congress

IN CONTEXT

This object appears in the following sections:


Americans Adopt the Auto:
Americans Adopt the Auto — Creating a Nation of Drivers

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Advertisement from The American Boy for Structo toys
Currently on display
Not a part of the official Smithsonian Collection
This 1918 structo toy advertisement that ran in The American Boy, claimed the toy made men out of boys, and evoked patriotic themes to sell build-it-yourself toy car kits to boys across the nation. The advertisement suggests that boys who build a car will have learned about the mechanics of real automobiles.
Physical Description
advertisement
Details
Date Made:
1918
Locations:
Illinois
Note:
Freeport
History

Almost as soon as the first automobile took to the roads, American children played with car toys, read car books, and even learned how combustion engines worked. Making cars a part of kids' lives-even kids whose families didn't own cars-helped make automobile ownership appealing to future generations of car buyers. Because much of this material targeted boys-often in innovative and ingenious ways-it helped shape a society in which women were far less likely to own and drive a car.


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