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'Open Door to the World's Largest Store,' from Sears, Roebuck & Co. fall/winter catalog, 1925-26

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"Open Door to the World's Largest Store," from Sears, Roebuck & Co. fall/winter catalog, 1925-26
Sears, Roebuck & Company

IN CONTEXT

This object appears in the following sections:


Lives on the Railroad: Salisbury, North Carolina, 1927
Lives on the Railroad: Salisbury, North Carolina, 1927 — Carrying Everything Into Town—and Out

RELATED OBJECTS
Ward's Catalog cover


Sears Catalog cover


Sears Catalog page: "Open Door to the World's Largest Store"
Currently on display
Not a part of the official Smithsonian Collection
Page from Sears catalog, Fall/Winter 1925-26
Physical Description
Page from catalog
Details
Date Made:
1925
Dates Used:
1925 - 1926
Credit:
Sears, Roebuck & Co.
History

Ordering goods by mail from a catalog became increasingly popular in the 1880s. The Chicago firms of Sears, Roebuck and Company and Montgomery Ward and Company were mail-order giants. Through their catalogs, retail marketing became truly national, reaching customers in tiny rural communities as well as in cities. The catalogs included almost any product imaginable, from a toy to a plow to a dress to an entire house in kit form. Delivery was by mail or by the Railway Express Agency. In either case, the product came by train.


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