Building and Selling Cars
The first auto manufacturers were bicycle and carriage makers, metalworkers, and machinists. In the 1900s and 1910s, hundreds of new companies created cars of varying price and quality in limited numbers. Between 1910 and 1914, the Ford Motor Company introduced mass production, the moving assembly line, low prices, and consistent quality. Henry Fords aggressive, mass-market strategy and personal appeal persuaded millions of Americans to purchase a Model T. In the 1920s, General Motors offered customers credit buying, affordable luxury, and a range of automobiles for every taste and income leveland the annual model change. These auto giants established a model for mass-production technology, national advertising, and product appeal.