When Henry Ford began mass producing the Model T in 1908, he brought about a shift in the demographics of the average automobile owner. Early automobiles had been very expensive and were often only available to the wealthy upper class. Mass production allowed the price of a Model T to drop from an original list price of $850 to only $260 in 1925. Although the majority of America still did not own an automobile, Fords Model T enticed more than 15 million people to buy a car.
As the automobile became more popular, a small market developed that continued to cater to the wealthy elite. With references to kings, crowns, knights, and empires, certain manufacturers marketed an American aristocracy. These cars were often produced in limited numbers, were highly decorative, came with many standard features, and cost several thousand dollars more than the Model T.