Identification badges of World Trade Center survivors.
Morgan Stanley collection
This collection of business cards, ID badges, business ephemera, and motivational clothing documents the experiences of employees at Morgan Stanley. Context:
As the largest tenant in the World Trade Center, Morgan Stanley, a global financial services firm, was significantly affected by the terrorists’ attack. With advance planning, regular fire drills, and good luck (all Morgan Stanley offices were below the crash zone on the 78th–84th floors of the south tower), the company lost only six of its 2,700 employees in the south tower.
Along with employee safety, continuity of operation was also important. Morgan Stanley, and many other Trade Center firms, immediately switched operations to back-up facilities, never missing a beat in their global operations. At Morgan Stanley, employees reported to a back-up facility at 75 Varick Street by 9:15 am (only minutes after the second attack).
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