Artist Alfred Parker
(19061985) developed a very successful mother-and-daughter
cover series for the Ladies Home Journal beginning
in 1939. The pair shown raising the flag on the July 1942
issue also promoted wartime patriotism on the May 1942 cover,
which depicted them pasting defense stamps into albums. That
cover illustration was later reproduced as a poster for the
U.S. Treasury Departments war-bond sales campaign.
figures also appeared canning vegetables on a U.S. Office
of War Information poster. Their popularity was said to have
inspired the fashion trend of matching mother-daughter dresses.