The Campaign
Magazine Cover Gallery
After July 1942
Behind the Designs
House & Garden
Children's Playmate
Steel Horizons
Ladies' Home Journal
The Flag In World War II
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About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
Ladies' Home Journal
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Click for detail and transcript.
U.S. Treasury Department poster based on Al Parker’s illustration for the May 1942 cover of Ladies’ Home Journal
From the NMAH Political History Collection
The Covers
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Click here for more info on Ladies' Home Journal

Artist Alfred Parker (1906–1985) developed a very successful mother-and-daughter cover series for the Ladies’ Home Journal beginning in 1939. The pair shown raising the flag on the July 1942 issue also promoted wartime patriotism on the May 1942 cover, which depicted them pasting defense stamps into albums. That cover illustration was later reproduced as a poster for the U.S. Treasury Department’s war-bond sales campaign.

Parker’s mother-and-daughter figures also appeared canning vegetables on a U.S. Office of War Information poster. Their popularity was said to have inspired the fashion trend of matching mother-daughter dresses.



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