The Campaign
July 1942: America At War
Time Line
Organizing The Campaign
Award-Winning Designs
History of the Motto
Magazine Cover Gallery
After July 1942
Behind the Designs
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
July 1942: America At War
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Pearl Harbor and Battle of Midway photos

July 1942 was a critical month on the American home front. The Japanese attack on Pearl Harbor, followed by a series of U.S. defeats in the Pacific, left many feeling demoralized, vulnerable, and afraid. The government was in desperate need of a plan to boost morale and raise funds for the war. After a brief surge in response to Pearl Harbor, war-bond sales had dropped dramatically.

As war production expanded, bringing economic recovery to some industries, others, like publishing, were threatened by material shortages and restrictions. The magazine industry’s flag-cover campaign, allied with the Treasury’s war-bond program, was a direct response to the uncertainties of the time.

The United We Stand Time Line

The World in Review

December 1941

USS SHAW exploding at Pearl Harbor
National Archives

June 1942

Battle of Midway
National Archives


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