The Campaign
July 1942: America At War
Organizing The Campaign
The Magazine Publishers
The Treasury Department
Award-Winning Designs
History of the Motto
Magazine Cover Gallery
After July 1942
Behind the Designs
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
The Treasury Department
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America asks you to save; to SAVE TO WIN THE WAR; to buy War Bonds and Stamps.... Is Liberty worth it? Is Democracy worth it? Is America worth it? I think I know your answer. - Treasury secretary Henry Morgenthau Jr., July 1, 1942
Many magazines that displayed the flag in July 1942 also carried another message: “Buy War Bonds and Stamps.” This was at the request of Treasury secretary Henry Morgenthau Jr. (1891–1967), who hoped the flag covers would inspire Americans to support the war with their dollars as well as their hearts.  


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Click to See Magazines Keep It Up! Buy War Savings Bonds Buy War Bonds and Stamps for Victory Buy War Bonds and Stamps for Victory Pledge Your Support / Buy War Savings Bonds and Stamps Buy U.S. War Bonds and Stamps