The Campaign
July 1942: America At War
Organizing The Campaign
Award-Winning Designs
The Winners
The Grand Prize
You Be the Judge
History of the Motto
Magazine Cover Gallery
After July 1942
Behind the Designs
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
Award-Winning Designs
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The United States Flag Association, founded in 1924 to promote the proper use and display of the American flag, endorsed the United We Stand campaign by sponsoring a contest to honor the best flag-cover designs. The association awarded its Patriotic Service Cross to eight magazines, with the Cross of Honor bestowed as the grand prize for best cover overall. Ten judges, including advertising art director Vaughn Flannery, artist Norman Rockwell, and photographers Edward Steichen and Margaret Bourke-White, selected the winning designs.

  Patriotic Service Cross, Cross of Honor. Graphic representation of the original medals.
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Patriotic Service Cross Cross of Honor