The Campaign
July 1942: America At War
Organizing The Campaign
Award-Winning Designs
History of the Motto
Magazine Cover Gallery
After July 1942
Behind the Designs
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
History of the Motto
Then join hand in hand, brave Americans all, By uniting we stand, by dividing we fall; In so righteous a cause let us hope to succeed, For heaven approves of each generous deed. - John Dickinson, The Liberty Song, 1768
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The motto of the July 1942 flag-cover campaign has been in popular use since the time of the American Revolution. It originated in the fourth verse of a 1768 patriotic ballad, The Liberty Song, by John Dickinson.

During the Civil War, the phrase became a rallying cry for the Union cause. By the early 20th century, labor unions had taken up the slogan as a call for solidarity in the struggle for better working conditions.

In World War II, United We Stand invoked not just American patriotism but unity among the Allied nations, as expressed by Queen Wilhelmina of the Netherlands in her address to the U.S. Congress on August 5, 1942: “United we stand, and united we will achieve victory.”

Most recently, in the aftermath of the terrorist attacks of September 11, 2001, the phrase United We Stand reemerged along with the flag as Americans confronted a new national crisis.