The Campaign
Magazine Cover Gallery
The War Effort
What We're Fighting For
Reaching Many Audiences
Designing the Covers
A Break With Tradition
A House Style
The Power of Design
After July 1942
Behind the Designs
The Flag After World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
A House Style
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A House Syle magazine covers: Detective, American Machinist, True Love-Romance

The original plan for the United We Stand project suggested the use of the same image for all magazines. As demonstrated throughout the exhibition, however, most art directors preferred to commission original designs.

Some companies that issued several magazines chose the same flag image for most of them, merely changing the typography of the title or making slight adjustments to an otherwise uniform look. Several true-confession magazines published by Macfadden displayed the flag on an eagle-crested pole, a design similar to the one suggested by the National Publishers Association. McGraw-Hill’s publications also featured a flag close to the suggested design, but added a cheerful blue-sky background and different title styles. Street & Smith also opted for a standard cover treatment, positioning the flag with a sunrise — perhaps indicating brighter days to come.


The Covers
True Romances
Click here for more info on True Romances
19 magazine covers depict “A House Style”
See More Covers: Go


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Detective American Machinist True Love-Romance Street & Smith McGraw-Hill Macfadden