The Campaign
Magazine Cover Gallery
The War Effort
What We're Fighting For
Reaching Many Audiences
Designing the Covers
A Break With Tradition
A House Style
The Power of Design
After July 1942
Behind the Designs
The Flag In World War II
Search the Covers
About The Collection, Resources, Credits
Smithsonian National Museum of American History, Behring Center
About The Collection Resources Credits
July 1942: United We Stand
The Power of Design
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A number of magazines, especially those sold on newsstands rather than only by subscription, prided themselves on designing artistic covers to capture public attention. Art directors, artists, and photographers collaborated to create visual excitement, and a special project like the flag campaign brought out their best efforts. The covers represent the artistic vitality of the period and the creativity inspired by the message.

The most successful results came from artists who conceptualized the cover as a whole design rather than using the flag merely as an illustrative element or an added symbol.

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The Covers
The Architectural Forum
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11 magazine covers depict “The Power of Design”
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Detective American Machinist True Love-Romance Street & Smith McGraw-Hill Macfadden