Take responsibility or distance yourself?

Your company produces a leading over-the-counter medication. Someone
has tampered with your product, and several people have been killed.

You are getting hammered with negative press in the national media, however, the incident is isolated in a small region and the contamination did not take place at your plants.

Pulling the product from store shelves could save lives, but would also cost your company millions of dollars.

WHAT WOULD YOU DO?

Image of news report about Tylenol scare

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Scientists testing Tylenol bottles

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Ad showing Tylenol's comeback

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

CHOOSE ANOTHER SCENARIO

Take responsibility or distance yourself?

Your company produces a leading over-the-counter medication. Someone
has tampered with your product, and several people have been killed.

You are getting hammered with negative press in the national media, however, the incident is isolated in a small region and the contamination did not take place at your plants.

Pulling the product from store shelves could save lives, but would also cost your company millions of dollars.

WHAT WOULD YOU DO?

Image of news report about Tylenol scare

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Scientists testing Tylenol bottles

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Ad showing Tylenol's comeback

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

CHOOSE ANOTHER SCENARIO

Take responsibility or distance yourself?

Your company produces a leading over-the-counter medication. Someone
has tampered with your product, and several people have been killed.

You are getting hammered with negative press in the national media, however, the incident is isolated in a small region and the contamination did not take place at your plants.

Pulling the product from store shelves could save lives, but would also cost your company millions of dollars.

WHAT WOULD YOU DO?

Image of news report about Tylenol scare

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Scientists testing Tylenol bottles

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Ad showing Tylenol's comeback

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

CHOOSE ANOTHER SCENARIO

Take responsibility or distance yourself?

Your company produces a leading over-the-counter medication. Someone
has tampered with your product, and several people have been killed.

You are getting hammered with negative press in the national media, however, the incident is isolated in a small region and the contamination did not take place at your plants.

Pulling the product from store shelves could save lives, but would also cost your company millions of dollars.

WHAT WOULD YOU DO?

Image of news report about Tylenol scare

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Scientists testing Tylenol bottles

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Ad showing Tylenol's comeback

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

CHOOSE ANOTHER SCENARIO

Take responsibility or distance yourself?

Your company produces a leading over-the-counter medication. Someone
has tampered with your product, and several people have been killed.

You are getting hammered with negative press in the national media, however, the incident is isolated in a small region and the contamination did not take place at your plants.

Pulling the product from store shelves could save lives, but would also cost your company millions of dollars.

WHAT WOULD YOU DO?

Image of news report about Tylenol scare

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Scientists testing Tylenol bottles

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Ad showing Tylenol's comeback

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

CHOOSE ANOTHER SCENARIO

Take responsibility or distance yourself?

Your company produces a leading over-the-counter medication. Someone
has tampered with your product, and several people have been killed.

You are getting hammered with negative press in the national media, however, the incident is isolated in a small region and the contamination did not take place at your plants.

Pulling the product from store shelves could save lives, but would also cost your company millions of dollars.

WHAT WOULD YOU DO?

Image of news report about Tylenol scare

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Scientists testing Tylenol bottles

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

Ad showing Tylenol's comeback

Johnson & Johnson, makers of Tylenol, took full responsibility and pulled all Tylenol capsules from stores nationwide when unknown persons tampered with Tylenol capsules, ultimately killing seven innocent people in 1982.

CHOOSE ANOTHER SCENARIO
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