The Price of Freedom: Americans at War Home Collection Search

Object Record

'Treat 'em Rough, Join the Tanks' Poster
Archives Center, National Museum of American History

"Treat 'em Rough, Join the Tanks" Poster

Date: 1914-1918
Credit: Archives Center, National Museum of American History


August William Hutaf (Artist)

August Hutaf was a large man with graceful hands. At 6'4" and weighing over 300 pounds, his dexterity with paint was profound. Hutaf was one of those rare individuals who could be whimsical and charming in his postcards and breathtaking with his oil paintings and pottery.

Dimensions / Weight

Dimensions: 41.14" H x 27.95" W

Physical Description

Four color print on paper.

Specific History

From the Princeton Poster Collection.

General History

Posters during World War I and World War II were designed to instill in the people a positive outlook, a sense of patriotism and confidence. They linked the war in trenches with the war at home. From a practical point, they were used to encourage all Americans to help with the war effort. The posters called upon every man, woman, and child to endure the personal sacrifice and domestic adjustments to further the national agenda. They encouraged rationing, conservation and sacrifice. In addition, the posters were used for recruitment, productivity, and motivation as well as for financing the war effort. The stark, colorful graphic designs elicited strong emotions. The posters played to the fears, frustrations, and faith in freedoms that lingered in people's minds during the war.


Country: United States
War: World War I
Service: Army
Smithsonian National Museum of American History, Behring Center Printable ScriptVisit the MuseumEducationCredits