The Price of Freedom: Americans at War Home Collection Search

Object Record

'Invest in the Liberty Loan' Poster

"Invest in the Liberty Loan" Poster

Credit: Armed Forces History, Division of History of Technology, National Museum of American History


Leon Alaric Shafer (Artist)

Leon Alaric Shafer was a painter and illustrator. He was born in Geneseo, Illinois, but he lived most of his life in New Rochelle, New York. He had exhibitions at the Art Institute of Chicago in 1897 and 1905. In addition to the posters he created during World War I, his illustrations graced the covers of the American Legion Monthly and the Literary Digest.

Dimensions / Weight

Dimensions: 29.5" H x 39" W

Physical Description

Four color print on paper.

General History

Posters during World War I and World War II were designed to instill in the people a positive outlook, a sense of patriotism and confidence. They linked the war in trenches with the war at home. From a practical point, they were used to encourage all Americans to help with the war effort. The posters called upon every man, woman, and child to endure the personal sacrifice and domestic adjustments to further the national agenda. They encouraged rationing, conservation and sacrifice. In addition, the posters were used for recruitment, productivity, and motivation as well as for financing the war effort. The stark, colorful graphic designs elicited strong emotions. The posters played to the fears, frustrations, and faith in freedoms that lingered in people's minds during the war.


Country: United States
War: World War I
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