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War Gum: "Wine-sotted Soldier Kills Villagers"
War Gum: "Wine-sotted Soldier Kills Villagers" (No. 123)

Text on reverse of card: "On January 15, 1938, a Japanese soldier who had been given too much wine to drink wandered into a small village near the Hungjao Golf Course and demanded more drink. When his demands were refused he took out his rage on three old peasant women, seated in front of a villager's house, and at point-blank range he shot to death the trio! After this dastardly act he wandered to the golf course where he met and shot the mother of a Chinese caddy and a boy, and bayoneted the father of the caddy-master. Then he shot and wounded two other terrified Chinese. In the same vicinity, two other Japanese soldiers, "slightly drunk," shot and wounded a Chinese gardener after slugging him and three companions with rifle butts. The incidents were reported to the Japanese authorities at Shanghai who were detailed to make an investigation.
To know the HORRORS OF WAR is to want PEACE. This is one of 240 True Stories of Modern Warfare. Save to get them all and compete for 1000 Cash Prizes. Ask your dealer. Copyright 1938, GUM, INC., Phila. Pa. Printed in USA"

"Bubble-gum cards emerged from their wrappers, smelling of powdered sugar, in comic-book colors with armies and soldiers, tanks and planes, blood and gore...There was a message on each to justify their acquisition to the parents who provided the pennies: "To know the HORRORS OF WAR is to want PEACE." We kids hardly noticed....
A curious, comic-book war survives on the cards, the dream visions of gum-company copywriters. Whether the scenes were gruesome or glorious, the colors were always as bright as the outlook for victory. The enemy was always vicious and often cowardly, while our side was always brave and fought like heroes."
Stanley Weintraub, "The Bubble Gum Wars," in MHQ
Gum, Inc.
Courtesy of Carl Sheeley