A|More|Perfect|Union
click to enlarge
enlarge image
TITLE
War Gum: "Airmen Destroy Pontoon Bridge to Trap Japs"
 
DESCRIPTION
War Gum: "Airmen Destroy Pontoon Bridge to Trap Japs" (No. 147)

Text on reverse of card: "By the middle of February, 1938, steady Chinese advances south along the Tientsin-Pukow Railroad, on the eastern side of the 180-mile Lunghai corrider, carried to within a few miles of Pengpu, inflicting heavy casualties on the Japanese. On February 18, Chinese planes, some of them flown by foreign pilots, flew over Pengpu and trapped several hundred Japanese in the act of crossing the stream, by blowing up the pontoon bridge that had been laid out there. The powerful new-model planes dived down over the temporary bridge and annihilated the troops. Of the 10,000 Japanese troops who crossed to the north bank of the Hwai River in Anhwei Province at this period, 3000 were annihilated and the rest retreated, as a result of these heavy air bombardments.
To know the HORRORS OF WAR is to want PEACE. This is one of 240 True Stories of Modern Warfare. Save to get them all and compete for 1000 Cash Prizes. Ask your dealer. Copyright 1938, GUM, INC., Phila. Pa. Printed in USA"

 
CONTEXT
"Bubble-gum cards emerged from their wrappers, smelling of powdered sugar, in comic-book colors with armies and soldiers, tanks and planes, blood and gore...There was a message on each to justify their acquisition to the parents who provided the pennies: "To know the HORRORS OF WAR is to want PEACE." We kids hardly noticed....
A curious, comic-book war survives on the cards, the dream visions of gum-company copywriters. Whether the scenes were gruesome or glorious, the colors were always as bright as the outlook for victory. The enemy was always vicious and often cowardly, while our side was always brave and fought like heroes."
Stanley Weintraub, "The Bubble Gum Wars," in MHQ
 
CREDIT
Gum, Inc.
Courtesy of Carl Sheeley