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TITLE
War Gum: "Clearing the Battlefield for Action in China"
 
DESCRIPTION
War Gum: "Clearing the Battlefield for Action in China" (No. 148)

Text on reverse of card: "When troops move up in preparation for a battle, the path must immediately be cleared for action. No one stops to ask "Whose home is this?" when some small cottage blocks the road. Lines of communication must be kept clear, and if an advance guard of bombers has not already cleaned out any possible danger spots -- often guerilla hide-outs -- the infantry remedies the difficulty with a 'purge by fire.' The picture shows a typical scene in Southern Shantung Province during Japan's April 1938 campaign. A poor peasant woman watches while the enemy destroys her most sacred possessions. In the foreground are the desecrated remains of the family's cherished garden shrine, around which ceremonial prayers had been offered for generations. Sadly now, however, there is no time for prayers as the stage is being set for new scenes of horror.
To know the HORRORS OF WAR is to want PEACE. This is one of 240 True Stories of Modern Warfare. Save to get them all and compete for 1000 Cash Prizes. Ask your dealer. Copyright 1938, GUM, INC., Phila. Pa. Printed in USA"
 
CONTEXT
"Bubble-gum cards emerged from their wrappers, smelling of powdered sugar, in comic-book colors with armies and soldiers, tanks and planes, blood and gore...There was a message on each to justify their acquisition to the parents who provided the pennies: "To know the HORRORS OF WAR is to want PEACE." We kids hardly noticed....
A curious, comic-book war survives on the cards, the dream visions of gum-company copywriters. Whether the scenes were gruesome or glorious, the colors were always as bright as the outlook for victory. The enemy was always vicious and often cowardly, while our side was always brave and fought like heroes."
Stanley Weintraub, "The Bubble Gum Wars," in MHQ
 
CREDIT
Gum, Inc.
Courtesy of Carl Sheeley
 
DATE
1938